Upload
adammelson
View
2.419
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Search Engine Optimization for Small Business
Old Days of Optimization
2
Today
3
Main Factors
4
CONTENT
LINKS
Search Engine Optimization for Small Business
5
Client A
1200 Visit
s
5500 Visits
Search Engine Optimization for Small Business
6
Optimized Content
+
Some Linking
=
458% Increase in Traffic in 5 Months
Search Engine Optimization for Small Business
7
WHO CARES
Search Engine Optimization for Small Business
8
Client A
1200 Visit
s
5500 Visits
Search Engine Optimization for Small Business
9
WHO CARES
4300 Additional Visits
5% Visitors Convert To A Sale
Average Sale = $100
$21,500 Extra Revenue/Month
Search Engine Optimization for Small Business
10
Client B
5552 Visit
s
30,208
Visits
Purely Organic Search TrafficDoesn’t Include Branded
Terms
Search Engine Optimization for Small Business
11
WHO CARES
24,656 Additional Visits Per Month
2% Visitors Convert To A Sale
Average Sale = $86
$42,408 Extra Revenue Each Month
Search Engine Optimization for Small Business
12
Quality Links + Optimized Content = Success
Search Engine Optimization for Small Business
13
Why Links?
Search Engine Optimization for Small Business
14
Why Links?
Helps Google Know What is Valuable
15
Valuable & Trusted Source
71,435 Unique Websites Linking
16
Another Trusted Source
7,038 Unique Websites Linking
Search Engine Optimization for Small Business
17
Why Links?
Helps Google Know What is Valuable
Helps Pass Value To Your Site
Search Engine Optimization for Small Business
18
WHAT ABOUT SOCIAL?!?
Search Engine Optimization for Small Business
19
Search Engine Optimization for Small Business
20
Not On The First Page of Google:Eye Shadow
Lip Gloss
Lip Pencils
Tinted Moisturizer
Mascara
Best Mascara
Search Engine Optimization for Small Business
21
Eye Shadow
Lip Gloss
Lip Pencils
Tinted Moisturizer
Mascara
Best Mascara
These Terms Have Over 2million Searches/Year
Search Engine Optimization for Small Business
22
What About Local Search?
Search Engine Optimization for Small Business
23
http://www.davidmihm.com/local-search-ranking-factors.shtml
Search Engine Optimization for Small Business
24
TELL GOOGLE EVERYTHING
Search Engine Optimization for Small Business
25
TELL GOOGLE EVERYTHINGLocal Phone #
HoursPut Yourself in Several Categories
Upload Photos & VideosWrite an “About Us” Paragraph
Local Fax #Direct People to Write Reviews
Get Links From Other Local Websites
26
Use Your Existing
Resources To Identify
Opportunities
27
Using Your Existing Linking Reach
State & City Business Directories
University Local Resources Pages
28
Using Your Existing Linking Reach
http://www.union.umd.edu/GH/basic_needs/shopping.html
29
Using Your Existing Linking Reach
University Local Resources Pages
Alumni Updates & Job Postings
30
Using Your Existing Linking Reach
31
Using Your Existing Linking Reach
Alumni Updates & Job Postings
Job Posting Sites & Job Forums
32
Using Your Existing Linking Reach
Job Posting Sites & Job Forums
Participating in Industry Forums
33
http://directory.big-boards.com/
34
Using Your Existing Linking Reach
Participating in Industry Forums
Industry Directory Listings
35
Using Your Existing Linking Reach
directorycritic.com/niche-directories.html
36
Using Your Existing Linking Reach
Industry Directory Listings
Sites Listing Any Company Website
37
Using Your Existing Linking Reach
38
Using Your Existing Linking Reach
Sites Listing Any Company Website
Sites Allowing Guest Posts/Interviews with Owners
39
Using Your Existing Linking Reach
40
Using Your Existing Linking Reach
Sites Allowing Guest Posts/Interviews with Owners
Black/Women/Christian/Jewish Business Owners
41
Using Your Existing Linking Reach
goblackbusiness.com/
cbd-search.com/
womenbusinessdirectory.com/
jmerica.com/jdirectory/
42
Using Your Existing Linking Reach
Black/Women/Christian/Jewish Business Owners
Military or Veteran Owned Businesses
43
Using Your Existing Linking Reach
44
Using Your Existing Linking Reach
Military or Veteran Owned Businesses
Sites Listing Military Discounts/Deals
45
Using Your Existing Linking Reach
46
Using Your Existing Linking Reach
Sites Listing Military Discounts/Deals
University Pages Linking to Staff/Student Deals
47
Using Your Existing Linking Reach
48
Using Your Existing Linking Reach
University Pages Linking to Staff/Student Deals
Scholarship Pages on University Sites
49
Using Your Existing Linking Reach
http://eosp.csumb.edu/scholarship-websites
http://finaid.ucf.edu/scholarships/
50
Using Your Existing Linking Reach
Scholarship Pages on University Sites
Scholarship Pages on High School Sites
51
Using Your Existing Linking Reach
http://www.narlington.k12.nj.us/NAHS-Scholarship.htmhttp://www.clifton.k12.nj.us/hs/guidance/scholar_janmar.htmhttp://www.pointpleasant.k12.nj.us/highschool/deptcourses/guidance/scholarship_list.htmhttp://saboe.k12.nj.us/mshs/mhs_guidance.html
http://www.wdeptford.k12.nj.us/High_School/Guidance/Scholarships/January%202011_Scholarship.htmhttp://www.pointpleasant.k12.nj.us/highschool/deptcourses/guidance/newsletter.htm
http://www.trenton.k12.nj.us/tchs/Guidance/Scholoarships.htmhttp://www.bordentown.k12.nj.us/webpages/guidance/index.cfm?subpage=400546http://www.bloomfield.k12.nj.us/Highschool/0708shcolarshiplist.htm
http://www.bridgeton.k12.nj.us/index.php?option=com_content&task=view&id=75&Itemid=342http://www.keansburg.k12.nj.us/khs/Guidance/Scholarship%20bulletin.pdf
http://www.nps.k12.nj.us/236620129101236910/site/default.asp
http://www.monroetwp.k12.nj.us/HighSchool/Departments/Guidance/Contents/SCHOLARSHP/2010-2011/Bulletin4.htmlhttp://www.montclair.k12.nj.us/WebPage.aspx?Id=506
52
Using Your Existing Linking Reach
Scholarship Pages on High School Sites
High School or Local Athletic Team Sponsorship
53
Using Your Existing Linking Reach
http://www.eteamz.com/southmdbaseball/sponsors/
54
Using Your Existing Linking Reach
High School or Local Athletic Team Sponsorship
Local Chamber of Commerce
55
Using Your Existing Linking Reach
Local Chamber of Commerce
Local Animal Shelters
56
Using Your Existing Linking Reach
Local Animal Shelters
Animals in the Office
57
Using Your Existing Linking Reach
Animals in the Office
Office Sponsored Athlete
58
Using Your Existing Linking Reach
Office Sponsored Athlete
Sponsoring a Local Podcamp/Barcamp
59
Using Your Existing Linking Reach
http://podcamp.pbworks.com/w/page/17344268/FrontPage
“A PodCamp is a usually free BarCamp-style community UnConference for new media enthusiasts and professionals including bloggers, podcasters, YouTubers, social networkers, and anyone curious about new media.”
60
Using Your Existing Linking Reach
Sponsoring a Local Podcamp/Barcamp
Podcast Directories
61
Using Your Existing Linking Reach
62
Using Your Existing Linking Reach
Podcast Directories
Sites Linking to Webinars
63
Using Your Existing Linking Reach
Sites Linking to Webinars
Speaking at Events
64
Using Your Existing Linking Reach
Speaking at Events
Donate a Raffle Prize
65
Using Your Existing Linking Reach
Donate a Raffle Prize
Donate Old Product/Freebies
66
Using Your Existing Linking Reach
Donate Old Product/Freebies
Hold a Contest/Twitter Contest
67
Using Your Existing Linking Reach
Hold a Contest/Twitter Contest
Twitter Profile Sites
68
Using Your Existing Linking Reach
twellow.com
69
Using Your Existing Linking Reach
Twitter Profile Sites
Sites That Profile Startups
70
Opportunity Cycle (Connect the dots)
71
Helpful Tools & Sites
http://www.opensiteexplorer.org
72
Content & Internal Site Factors
“If you build it, they will come.”
73
Content & Internal Site Factors
“If you build it and never use the keywords that describe your services, I’ll never show your website when people search for those keywords.”
74
Quality Links + Optimized Content = Success
How much content?
75
I need to keep my branding.
Too many words ruins the design.
I don’t know what to write there.
I’m unwilling to add or change content regardless of the opportunity cost.
Find Your Keywords
76
https://adwords.google.com/select/KeywordToolExternal
77
Helpful Tools & Sites
Find Longtail Keywords
What kind of keywords?
78
Look at surrounding search results
What kind of keywords?
79
80
Content & Internal Site Factors
Main Factors: Title Tag
Search Engine Optimization for Small Business
81
Title Tag: Home – Smashbox – Official Site
82
Content
Main Factors: Title Tag
SEM / SEO company – w/ top ethical SEO consultants at our SEO agency in Philadelphia
83
Content
Main Factors: Header/Headline/H1
84
Content
Main Factors: Header/Headline/H1
Contains Flagpoles & Flag Poles in an H1. Ranks #1.
Title Tag Says “Flag Poles – Aluminum Flagpoles, Flags & Flag Poles for Sale”
Importance of a Meta Description
85
Importance of a Meta Description
86
Finding Duplicate Descriptions & Title Tags
87
How much content?
88
How much content?
89
How much content?
90
How much content?
91
How much content?
92
93
94
“The only thing necessary for the triumph of evil is for good men to do nothing”
- Edmond Burke
95
“The only thing necessary to stop websites from gaining traffic & visibility is a lack of hustle.”
Q & A
96
Adam Melson@adammm
www.seerinteractive.com/blog