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A VP and Athletic Director at a Small College Team Up and Enrollment Wins! Presented at SACAC 2014 Conference with Agnes Scott's Laura Martin and Joeleen Akin.
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A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!!
#sacacscotties @renderthevisit
!LIVE WHILE WE’RE YOUNG!
Laura MartinVP of Enrollment
and Dean of Admission and Financial Aid
Joeleen AkinDirector of Athleticsand Commissioner
Great South Athletic Conference
Jeff KallayCofounder and CEORender Experiences
Campus Visit Consulting
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Settting the ExpectationsGive-aways
Why Scotties? Agnes Scott College
The Campus Visit Admission vs. Athletics
What Admission Did What Athletics Did
Outcomes Questions Resources
Give-aways
“Scottie” Scottish Terrier
Terrier = Terra
!Battle Vermin
!Territorial
AlertQuick Moving
FeistyIndependentSelf-assured
PlayfulIntelligent
“The Diehard”
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Bette Davis Tibby
Shirley TempleCorkey
Walt Disney’s Lady and the TrampJock
Humphrey BogartQueen
Dustin Hoffman Julie Andrews
Queen VictoriaLaddie
Jackie KennedyHootchie
President EisenhowerTelec and Caaci
President T. RooseveltJessie
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
President F. D. RooseveltFala
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
President George W. BushBarney
Mrs. Beazeley
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
President George W. BushBarney
Mrs. Beazeley
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
8 Best in Show 2010 BIS Champion
Sadie
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Jennifer Nettles, 2007
Marsha Norman, 1969
Katherine “Kay” Krill, 1977
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Presbyterian Affliation Founded 1898 920 Students 12% International Top Tier National Liberal ArtsOne of Nation’s Oldest Honor SystemMember of the Southern Consortium
AGNES SCOTT COLLEGE Decatur, Georgia
Metropolitian Atlanta (ITP)Featured in 20 feature films
“Educates women to think deeply, live honorably and engage the intellectual and social challenges of their times.”
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
STRONG TENACIOUS DEDICATED
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
2% CONSIDER A WOMAN’S COLLEGE
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Previous Institution 2011 Start Daily Visits Events Yield Events Training Refresh Welcome Center !Athletics Visit !
Alexa GaetaAVP for Enrollment
Katie Mattli Associate DirectorTrent Gilbert Emily Welsh
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
“Customers (student and parents)
want memorable experiences, and
companies (colleges) must become stagers
of experiences.”
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
71%Say the campus visit is the most trusted source of information6.9%
UCLA Higher Education Institute
More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”
Facilities Manager Magazine survey of 16,000 college students at 46 colleges
“I visited campus and it felt right!”
Render Experiences
Entertainment
EstheticImmersion
Escape
Education
Absorption
Passive Active
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Agnes Scott McCain Library
Noel-Levitz
Noel-Levitz
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Arts & Sciences
Most Influential Information in Application Process68 % Campus Visit 39% Family Member/Friends33% Current Students/Alumni26% Website25% Printed Material24% Guidance Counselor 24% Admission Staff
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Agnes Scott Julia Thompson Smith Chapel
Arts & Sciencs
71%Say the campus visit is the most trusted source of information
Eduventures
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Agnes Scott Women
Arts & Sciencs
71%Say the campus visit is the most trusted source of information6.9%
More likely to graduate in four years vs. those that don’t visit campus prior to enrolling
Higher Education Research Institute
at UCLA
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Agnes Scott College Scotties Soccer - 2012 Conference Champions
71%Say the campus visit is the most trusted source of information6.9%
UCLA Higher Education Institute
More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”
Facilities Manager Magazine survey of 16,000 college students at 46 colleges their about college choice
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Agnes Scott McCain Library
71%Say the campus visit is the most trusted source of information6.9%
UCLA Higher Education Institute
More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”
Facilities Manager Magazine survey of 16,000 college students at 46 colleges
“I visited campus and it felt right!”
Render Experiences ask to thousands of colleges students “Why they chose to attend their school?”
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Agnes Scott Woodruff Physical Activities Building
71%Say the campus visit is the most trusted source of information
UCLA Higher Education Institute
More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”
Facilities Manager Magazine survey of 16,000 college students at 46 colleges
“I visited campus and it felt right!”
Render Experiences
Entertainment
EstheticImmersion
Escape
EducationPassive Active
PromoteCampus
Visiton
Home Page
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
71%Say the campus visit is the most trusted source of information
UCLA Higher Education Institute
More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”
Facilities Manager Magazine survey of 16,000 college students at 46 colleges
“I visited campus and it felt right!”
Render Experiences
Entertainment
EstheticImmersion
Escape
EducationPassive Active
Promote Campus Visit on ATHLETICS Home Page
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
Passive
Ability !
Caliber !
Myopic !
Rogue !
Lunch Passes
By-pass
SILOS
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
Passive
“No one can recruit like we can!”
Trust Issues
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Admission vs. Athletics
<>
71%Say the campus visit is the most trusted source of information
UCLA Higher Education Institute
More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”
Facilities Manager Magazine survey of 16,000 college students at 46 colleges
“I visited campus and it felt right!”
Render Experiences
Entertainment
EstheticImmersion
Escape
Education
Absorption
Passive Active
TEAM Up
“It is a partnership!”
“It takes teamwork to make a dream work!”
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
Passive
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
What Admission Did>
Passive
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Agnes Scott Rebekah Scott Hall - Office of Admission
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Agnes Scott Rebekah Scott Hall - Office of Admission
Information Prezi before walking tour
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
Passive
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
Passive
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
Passive
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Outcome of Admission DenyOutcome of admission
denying an athlete
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
Passive
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
What Athletics Did<
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
“All organizations, knowingly or
unknowingly, build messages to their customers into the settings in which
they operate.”
71%Say the campus visit is the most trusted source of information
UCLA Higher Education Institute
More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
“A poorly maintained setting is just as telling as a poorly designed one.”
“You can’t change people. But if change the environment that the people are in, they will change.”
Before
71%Say the campus visit is the most trusted source of information
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
BeforeAgnes Scott Woodruff
Physical Activities Building
71%Say the campus visit is the most trusted source of information
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
AfterAgnes Scott Woodruff
Physical Activities Building
71%Say the campus visit is the most trusted source of information
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
AfterAgnes Scott Woodruff
Physical Activities Building
71%Say the campus visit is the most trusted source of information
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
AfterAgnes Scott Woodruff
Physical Activities Building
BeforeAgnes Scott Woodruff
Physical Activities Building
71%Say the campus visit is the most trusted source of information
UCLA Higher Education Institute
More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
AfterAgnes Scott Woodruff
Physical Activities Building
71%Say the campus visit is the most trusted source of information
UCLA Higher Education Institute
More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
AfterAgnes Scott Woodruff
Physical Activities Building
71%Say the campus visit is the most trusted source of information
UCLA Higher Education Institute
More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
AfterAgnes Scott Woodruff
Physical Activities Building
71%Say the campus visit is the most trusted source of information
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
AfterAgnes Scott Woodruff
Physical Activities Building
71%Say the campus visit is the most trusted source of information
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
BeforeAgnes Scott Woodruff
Physical Activities Building Coaches’ Offices
AfterAgnes Scott Woodruff
Physical Activities Building Coaches’ Offices
“Signature Moment”
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
BeforeAgnes Scott Woodruff
Physical Activities Building
AfterAgnes Scott Woodruff
Physical Activities Building
“Hallways and Stairwells are not Storage Areas!”
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
AfterAgnes Scott Byers
Tennis Courts
71%Say the campus visit is the most trusted source of information
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
AfterAgnes Scott Byers
Tennis Courts
“Brands are Mirrors!”
Say the campus visit is the most trusted source of information
UCLA Higher Education Institute
More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
AfterSnap Fitness On Campus
71%Say the campus visit is the most trusted source of information6.9%
UCLA Higher Education Institute
More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”
Facilities Manager Magazine survey of 16,000 college students at 46 colleges
“I visited campus and it felt right!”
Render Experiences
Words of Wisdom from “Victory” the Scottie, “Recruitment and retention are everyone’s job and it takes a campus to stage a campus visit!”
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Say the campus visit is the most trusted source of information
UCLA Higher Education Institute
More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
Friend of the
Scotties
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Say the campus visit is the most trusted source of information
UCLA Higher Education Institute
More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
Popcorn Mondays
Courtesy of Athletics
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
UCLA Higher Education Institute
More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”
Facilities Manager Magazine survey of 16,000 college students at 46 colleges
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
UCLA Higher Education Institute
More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”
Facilities Manager Magazine survey of 16,000 college students at 46 colleges
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Say the campus visit is the most trusted source of information
UCLA Higher Education Institute
More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”
Facilities Manager Magazine survey of 16,000 college students at 46 collegesRender Experiences
Fun Fridays
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Say the campus visit is the most trusted source of information
UCLA Higher Education Institute
More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”
Render Experiences
WINS!
Campus Visits Increase of 28%
Athletic Campus Visits Increase of 61% Completed Applications Increase of 20%
Athletic Completed Applications Increase of 43% Increase in yield 5.2%
School Spirit, Athletic Participation and Support Increased
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
In two years time we’ve seen the following outcomes:
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
“That’s what authenticity is about—purchasing based on
conformity to self-image, not just the performance of
the offering, the cost, or even the availability.
Increasingly, people are making decisions based on
whether what’s being offered conforms to their
own self-image.”
!#sacacscotties @renderthevisit
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
!
ROAR!
Laura MartinVP of Enrollment
and Dean of Admission and Financial Aid
Joeleen AkinDirector of Athleticsand Commissioner
Great South Athletic Conference [email protected]
Jeff KallayCofounder and CEORender Experiences
Campus Visit [email protected]
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Download Slide Deck PDF at www.slideshare.net/renderexperiences
renderexperiences.com
civsa.org
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
renderexperiences.com
Tell Us a Story! Throw down the Rory’s Story Cubes Take away a Render color changing up Qualify to win our “Experience Pack”
A VP for Enrollment and an Athletic Director TEAM Up at a Small College and Enrollment WINS!
#sacacscotties @renderthevisit
Download Slide Deck PDF at www.slideshare.net/renderexperiences
