Monika Sahu

Sushmitha AP

Neha Manglik

Supra Joshi

Ankita Thakur

Myths about rural education:

Parents are not interested in the education of their children

Children don’t want to be educated.

Child labor is the main obstacle in educating children.

Government provides free education to rural children.

35.2% of the population is illiterate, the figure being worse at 41% for the rural areas.

Two third of the population is yet to receive secondary education and is still waiting for a

cost effective solution to knock at its doorstep.

The Public Report On Basic Education (PROBE), 1999, mentions that 82.3 % of rural

parents want their children to get secondary education.

What does the system lack ?

This is what our research concludes to …

• Lack of quality teachers

• Poor access to resources

• Inefficient teaching methodologies

• Inability to impart relevant education

• Poor evaluation system

• Non existence of counseling and awareness programme.

• Inefficiency in standardizing the quality of teaching

Utthan is an organization committed to provide customized ,quality &

cost-effective solutions to schools in order to develop a highly efficient

education delivery system in rural areas.

UTTHAN

customized ,quality & cost-effective solutions

Rural schools

Content

Text

Video Lectures

Concept Animations

Practice Problems

Lab Animations

Value Add

Teacher’s Training Module

Evaluation Material

Rotational Library

Scholarships

Student Counseling

Content Value Add

Deployment Vehicle

What do we offer as solutions?

Specifications of the hardware

Indigenously (BITS-Pilani) built low-cost comp. as a student project .

Low power consumption (82 watt)

Hindi Linux interface

TV output

On-board Graphics and CD-ROM

20GB HDD, 256MB RAM, 52x CD-ROM, AMD (1GHz)

MARKET ANALYSIS

YEAR 1 YEAR 2 YEAR 3 YEAR 4

SALES 2 districts 4 districts Rajasthan Raj+4 dist CG

Unit Sales

Total no. of schools in the market (Local body, Private aided, Private

unaided)

5,606 11,554 64,637 76,664

Target Percent 2% (20+5)% (30+10+5)% (30+20+10+5)%

Target Market 112 1,419 4,931 8,781

Success Percent 10 10 12 14

Effective percentage of market 0.20% 1.23% 0.92% 1.60%

Total Clients 11 142 592 1229

(c+r) Service 1 (with computers) 0 25 240 412

r Service 2 (without computers) 11 117 352 817

(New Clients service 2) 11 106 210 226

Clients taking 1yr package 9 120 270 209

Clients taking 3yr package 2 20 300 700

MARKET ANALYSIS (Contd.)

Private schools amount to 50% of the schools in rural Rajasthan.

Rural areas form 72.2% of the population having a literacy rate of 56%.

There are overall 1842 schools in these four districts.

847 out of them are private.

49 have computer facilities.

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S A A K S H A R

Where and How is UTTHAN Going to Operate ?

Market Segments Govt schools without computers

Govt schools with computers

Private schools without computers

Private schools with computers

Churu 98 24 112 10

Sikar 239 60 279 29

Alwar 220 55 268 7

Jhunjhunu 240 59 139 3

Operations Plan

Hub and spoke model.

Door-to-door marketing of our products.

Product delivery begins a week before the start of the academic year.

Local coordinators oversees that the school authorities are familiarized with the Utthan package.

Content will be delivered in 3 installments spread around the academic year.

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Revenue Model

The revenues would be generated through sale of resources and

computers.

Package would be priced at Rs. 47,500 per year which is equivalent to Rs.

3958 per month, less than salary of teacher in rural school.

Available Schemes: 1 year & 3 year subscription.

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Cumulative Profit = Rs.19,51,480

year, 4

-6000000

-4000000

-2000000

0

2000000

4000000

1 2 3 4INR

Break-Even Analsysis

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YEAR 1 YEAR 2 YEAR 3 YEAR 4

Sales 205,816 3,519,044 18,582,230 40,453,497

COGS 497,547 1,469,409 6,711,794 9,776,751

Gross Profit (291,731) 2,049,635 11,870,436 30,676,746

Operating Expenses 1,336,136 6,527,388 16,904,285 28,784,121

Depreciation 29,000 29,000 76,500 76,500

Reserve 70,000 300,000 500,000 1,000,000

Total operating expenses 1,435,136 6,856,388 17,480,785 29,860,621

Income from operations (1,229,320) (3,337,344) 1,101,445 10,592,876

Interest Expense 0 460,800 538,800 1,185,600

Taxable Income (1,229,320) (3,798,144) 562,645 9,407,276

Tax expense 0 0 168,793 2,822,183

NET INCOME (1229320.13) (3798144.38) 393851.26 6,585,093

Cumulative Profit (1229320.13) (5027464.51) (4633613.25) 1,951,480

FINANCIAL ANALYSIS

Follows ADDIE model for the content development process

Development Model

Schools

Instructional Designer

Graphic Designer

Flash Programmer

Technical Writer

Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul

•Raising seed capital

•Completing incubation

formalities

•Launch of the website

•Building team for sample

content development

•Development of sample content

•Recruitment of sales team

•Recruitment of full content development

team

•Design branding and sales campaign

•Acquiring requisites for campaign

•Initiation of campaigns

•Development of Package 1

•Campaigns at peak intensity

•Demo seminars to Tier-2 schools

•Identification of customers for

Phase1

•Dispatch Package 1

•Deploy Local Coordinators

•Develop a feedback-based improvement system

•Develop Package 2 & 3

•Improve system based on Pilot run

Timeline