Marital Status

Single 50% Married 35%

Any Children 41%

Age Range Age 18 to 24 27%

Age 25 to 34 27%

Age 35 to 44 20% Age 45 to 54 14%

Age 55+ 13% Average Age 33.5

Men 60%

Women 40%

Race

White 75% Black 12%

Asian 2% Spanish/Hispanic Origin 17%

Other 11%

Total Circulation 1,467,739

Subscriptions 1,374,094

Single Copy Price $4.99

From these stats we can see that more men buy ‘Rolling Stone’ magazine than woman, even though woman are still a big market with 40% of the purchases. The age range they aim at is 18+ which most the market is 18-34. It does also appeal to the older audience as well, so maybe it is the content inside which interests this age audience. The average age is 33.5 which shows that it is adults which mainly buy this magazine. The race that this magazine appeals to most is the white race with 75%, as it is an American magazine this is what you’d expect. But also many other races participate in this aswell. The total circulation of the magazine is 1,467,739 which is a massive amount, this shows that it is a very wide spread magazine and appeals to many different people. The total number of subscriptions is 1,374,094 which shows that the magazine must be of very good quality if that many people are subscribed to it every month so they don’t miss an issue. The single copy price is $4.99 so they must think themselves that their magazine is worth this amount, much more than general magazines that are priced at only around $2.99.