Kizhan & Zanisha

• Each front cover has only one image of a celebrity which covers the whole front page

• The graphic of the celebrities is usually brought forward in front of the masthead

• The masthead style and font is consistent throughout these cover examples

Conventions of Rolling Stone front cover:

Inside Rolling Stone MagazineDouble Page

Spread

Rolling Stone contents page

• Rolling Stone Magazine was founded in 1967 by Jann Wenner (which is still the magazine's owner, editor and publisher) and Ralph J. Gleason.

• It is an American based magazine• Has international editions in many countries such as:• Argentina, Uruguay, Australia, Brazil, Bulgaria, China, Colombia, France,

Germany, India, Japan, Mexico, Poland, Russia, Spain, Turkey.

Audience info & Circulation

• The audience for Rolling Stone are adults (aged 18+) • It sold 12,742 magazines in 2010. • 56% of the buyers are men and 44% are women.• 56% of the magazine buyers are in their 20’s.• 50% of the magazine buyers are single and 36% are married.• 46% of the buys have kids in the household.• 75% of Rolling Stone buyers are white.• Total circulation paid & verified: 1.4 Million.• Each issue reaches close to 1.5 million people.• The average of 228,469 copies per issue.

Development• Over the years Rolling Stone Magazine has developed massively. • In the past, it had a layout more accustomed to those of newspapers,

whereas now it looks a lot more like a typical magazine look. • The quality of the pictures are much better due to the development in

software, such as Photoshop.

1967

2011

Online– Rollingstone.com

Shown on the Rolling Stone website:

• Breaking News • Music and Movie Reviews • Content Channels • Blogs • Rolling Stone's “Best Ever” Lists • Archives (Archives from over 40 years with over 1,000 issues of

RollingStone available online for the first time ever)