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product mix of revlon
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Revlon Product Mix
Product “Anything that can be offered to a market for attention , acquisition, use or consumption that might satisfy a want or a need”.
Product Mix- “ A product mix is the total set of brands
marketed by the company”.
Product Line : A group of related products manufactured
by a company
Product Length – “The number of product in the product
line.”
Product Depth- “The different varieties of a product in a
product length.”
Product Width- “The number of product line that a
company offers.”
Basic concepts
FACEEYES LIPSNAILS SKIN
FRAGRANCE
WOMEN MEN
FACEHAIR
FRAGRANCE
WOMEN
FACE
Skin LightTouch $ Glow
New Complexion
Colorstay
Enriches the complexion, giving an all over radiance to the face.
SKINLIGHTS LOTION DUOTONE BLUSH
silky, long wearing formulaSheer natural shades
TOUCH & GLOW
Smoothens and moisturizes for a soft, dewy finish
Long wearing make-up for a sheer glowing look
LIQUID FOUNDATION
FACE POWDER
NEW COMPLEXION
Light as air formula that evens out your skin tone without clogging pores
Sets make up for longer wear and Oil free, irritant free
LIQUID FOUNDATION FACE POWDER
COLORSTAY
Moisture Balance formula Flawless finish Lightweight, oil-free formula is sweat proof
MOISTURIZER CAKE POWDERFOUNDATION
EYES
Eye ShadowEye LinerMascara
Kohl
i. LIQUID EYELINERii. FABULINERiii. EYE PEN
i. WATER TIGHT MASCARAii. LASH FANTASY
EYE LINER
MASCARA
EYE SHADO
W
i. CRÈME EYE SHADOWii. POWDER EYE SHADOWiii. LIQUID EYE SHADOW
KOHL
i. BLACK ii. BLUE iii. GREEN
LipstickLip
Gloss
LIPS
smooth, silky rich color with lasting richness and vibrancy
Enriched with proteins $ carbohydrates, Offers an added benefit of SPF15
High-shine finish without the stickiness or tackiness of ordinary lipgloss
LIPSTICKi. SUPER LUSTROUS
FRAGRANCE FREEii. PLUMP LIP
COLOR iii. SHINY SHEER
Exclusive Liquid Silk Formula with vitamins and Aloe keeps lips soft and smooth
A deliciously shiny lipgloss that gives lips a high shine without a sticky feel.
i. SUPER LUSTROUS LIPGLOSS ii. GLOSSYLICIOUS LIPGLOSS
LIP GLOSS
NAIL
Nail Paint RemoverFrench
Manicure
More fluid formula allows for greater ease of application and quicker dry time
60 seconds, speed dry polymer base
NAIL PAINT
i. SUPER SMOOTH NAIL ENAMEL ii. TOP SPEED NAIL ENAMEL
NAIL PAINT REMOVERi. EXTRA FAST NAIL ENAMEL
REMOVER
ii. EXTRA GENTLE NAIL ENAMEL REMOVER
Leaves nails healthy, not dry or stripped For weak, sensitive nails. Removes nail enamel gently.
Secret to fresh perfectly groomed nails that gives nails a very natural, neat and elegant look
FRENCH MANICUR
E
SKIN CARE
Touch $ GlowPure skin
care Absolute
whitening range
Hydra boost
TOUCH & GLOW
Touch $ Glow advanced
fairness cream
Touch $ Glow advanced
fairness lotion
PURE SKIN CARE
Purifying foam wash
Purifying cream wash
Gentle exfoliating
scrub
Oil free moisturizer
Pore minimising
toner
i. Whitening Creamii. Whitening Lotioniii. Whitening Essenceiv. Whitening Serum
ABSOLUTE WHITENING
HYDRA BOOST
Moisture rich
cleansing milk
Moisture rich cream
wash
Revitalizing toner
Moisturizing day cream
Intense radiance
moisturizing day lotion
Intense Moisture balance
night cream
FRAGRANCES
CharlieFire $ Ice
Body Sprays
Charlie Urban Energy
Charlie Instinct
CHARLIE RANGE
i. SNOW ii. GLACIER
i. TANGERINEii. ORANGEiii. MAGNOLIA
FIRE $ ICE
1. Fire $ Ice Red
2. Fire $ Ice Cool
BODY SPRAYS
FACE
Face Wash
CologneCream
Face wash
Cream
i. Oil controlii. Whiteningiii. Gentel
i. Pimple correctorii. Mattifying creamiii. Anti-blemishes
cologne
Fire $ ice cologne
charlie cologne
HAIR
ShampooConditio
nerColor
shampoo
conditioner
i. Dandruff controlii. Hydra rescueiii. SOS calm
i. Green teaii. Strong walnut
FRAGRANCE
CharlieFire $ Ice
CHARLIE
i. REBELLIOUS ii. DARING
i. MUSKii. SPICESiii. ENERGY
1. Refreshing Charlie
2. Youthful Charlie
i. OCEANIC PROFOUNDii. COOL BLUEiii. HORIZON FRESHNESS
i. PACEii. RAW FORESTiii. PASSION
1. Fire
2. Ice
FIRE $ ICE
Present condition of Revlon
Competitors
strategies
Increasing the width – company hopes to capitalize on its good reputation and skills in present market.
Increasing the depth – the company hopes to entice the patronage of buyers of widely differing tastes and needs.
Increasing the length – company can widen and strengthen its foot in the market.
Thank You!
REVLON