THE NEEDS AND IMPORTANCE

MARKETING & PROMOTION IN

RESORT MANAGEMENT

INTRODUCTION Marketing and promotional strategies are

closely tied together. Marketing includes all aspects of developing,

promoting and selling products or services to customers.

In the case of resort it marketing of services. Promotion is the key element in

communicating the benefits of services once they are researched and developed.

Effective promotion and marketing strategies drive long term success customer development and profitability for resorts.

THE MARKETING PLAN Promotion and marketing strategies are

often first brainstormed and written as the part of organization's marketing plan.

Most marketing plans include the current or expected strategies your products, the price point of those products, how you intended to distribute the product; and your advertising marketing tools.

A market plan is also important for developing a promotional strategies as it helps resort’s indentify its target market and to set measurable goals.

It is the vital to the success of the organization that you implementing a marketing plan that aims for growth .

UNDERSTANDING YOUR CLIENTS Promotion & marketing can also assists

business in understanding and connecting with customers

If marketing plan is loosely structured, the resorts might not have much success at targeting their services or products to the right customer market.

Marketing plans helps to indentify gaps in the market place and provide feasible solution for the customers.

DEVELOPING FINANCIAL GOALS Promotion and marketing strategies are also

important for guiding business into the development of financial goals.

Sales target are initially set as the part of the marketing plan but might change over time according to changing market condition or decease in customer demand.

The business is only spending what is absolutely needs to

STRATEGIC PLANNING Another important aspect of promotional and

marketing strategies involves strategic planning.

Strategic planning is a concept that encompasses marketing , promotion, sales and financial goals and is essentially about developing goals for business for deal with both expected and unexpected situations.

ROLE OF PROMOTION IN MARKETING Increase Brand Awareness- promotions such as TV, radios and magazine

advertise increase brand awareness. more people tents to learn about a particular brand if they see or hear them

Provide information – about a particular product.

CONCLUSION

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