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A group project for a Persuasion class at the University of Connecticut aimed at creating a campaign. Our campaign is designed to promote responsible and sensible drinking on-campus and to encourage students to look out for their friends in order to avoid vulnerable and embarrassing situations.
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ALLEGRA LEVINE, MATTHEW VISCONAGE,
ERIN SHEA, STEPHANIE CAFASSO,
HEATHER GREATOREX, & LAUREL MUNDITH
To enable university students to
recognize acts of vulnerability
and irresponsibility when they are
intoxicated and to promote wise
decisions related to drinking.
1.
2.
HIGHLIGHT THE SOCIAL RESPONSIBILITY THAT
ACCOMPANIES DRINKING WITH FRIENDS
a
a
a
3.
4.
5.
REMOVE THE
TARGET
BILLY’S GOT HIS BEER GOGGLES ON
AOD
ASSISTED AOD AT
A FRATERNITY
CHAPTER
CREATED A FACEBOOK
PAGE AND PROMPTED
DISCUSSION BY POSTING
ARTICLES AND FACTS
a
a a
a