Recommendation Report: Three New Up and Coming Designers for Neiman Marcus Store

Recommendation Report: Three New Up and Coming Designers for Neiman Marcus StoreBy: Mikayla Mays

Table of ContentsIntroduction MethodsResultsConclusionRecommendationReferences

IntroductionRetailers that are our customers may pose our most significant competitive threat by sourcing their products directly or marketing their own private label brands. Some of our competitors have greater financial and marketing resources than we have, which may place us at a competitive disadvantage (wikinvest).

MethodsThree tasks for this report are:Determine the customer demographics of the Neiman Marcus Store.Determine the cost of each new product I have researched to put in the storeDetermine the customer reviews of the product that I have selected

K.Amato Jewelry

Sergio HudsonDesigns

BeaufilleDesigns

ResultsCompanyName of Person Commenting Comment Made About ProductKristen AmatoChi City Fashion ArticleNot only are her pieces unique and stylish, but theyre actually affordableSergio HudsonRhiannaI love when a designer can excite me, and sir, you and I are going to make magic togetherBeaufille Emily FarraThis fabric gets more marked up every time you wear it, so over time, it just gets cooler and cooler.

Conclusion Neiman Marcus is more than 100 years old, so the in-store experience was the main data collection in its history, where sales associates would learn about their best customers and be able to provide a tailored experience(Jones).

RecommendationConstantly bringing in new product for the store, to always have a fresh look for the customers that come in regularly.

Reference ListBaller Alert. Ballerific Fashion News: And The Styled To Rock Winner Is Sergio Hudson.December29th2013.Web.http://www.balleralert.com/profiles/blogs/ballerific-fashion-news-and-the-styled-to-rock-winner-is sergio?no_redirect=trueChi City Fashion. Chicago Designer K. Amato Goes International. May 2011.Web.http://chicityfashion.com/chicago-designer-k-amato-goes-international/Farra,Emily. RUNWAY. Fall 2016 Ready-To-Wear Beaufille. Fabruary 2016. Web. http://www.vogue.com/fashion-shows/fall-2016-ready-to-wear/beaufilleJones, Sarah. Luxury Daily. Neiman Marcus Exec Says Data Recreates The In Store Relationship Online. New York. April 25, 2016. Web. Wikinvest.Oxford.Industries.10K.2007.Web.