Recipe Cards Extension Task 3 – Presentation folder

Patrick Gouldsbrough and Alan Smith

Comparison 1

Advantages Disadvantages • The white and the colour of the

font and pictures contrasts well. The font is also staying consistent to fonts used on task 2, therefore keeping a consistent house style with our extension tasks.

• The full side picture is effective, but it could be shrunk down and the two picture approach from the front could be taken.

• The space that accommodates the vegetarian society badge was a good place to put it. It looked out of place and cluttered the folder elsewhere, but this positioning turns it from a bad point to a good one.

• The image of the skewers, taken at the recipe card production stage, looks a bit stretched, which reduces the effectiveness of the image, and therefore, the overall folder.

Advantages Disadvantages • This folder looks professional and

effective at the same time. It incorporates a professional looking badge, along with informal quirky angles of the images,

• Unlike the folder that I have produced, the colour doesn’t grab your attention ,due to there been little colour included on this design.

• The banner which sweeps down from the top of the page is an effective way of splitting up imagery and text. As for the contrast between black and white, it splits the page in half and helps divide the cover into sections

• While the quirky angled photos are a good technique, I don’t how they overlap and block parts of a few images out. Cutting the images on Photoshop would have taken less than 15 minutes, but would make such a difference when amended.

Comparison 2

Advantages Disadvantages • The white and the colour of the

font and pictures contrasts well. The font is also staying consistent to fonts used on task 2, therefore keeping a consistent house style with our extension tasks.

• The full side picture is effective, but it could be shrunk down and the two picture approach from the front could be taken.

• The space that accommodates the vegetarian society badge was a good place to put it. It looked out of place and cluttered the folder elsewhere, but this positioning turns it from a bad point to a good one.

• The image of the skewers, taken at the recipe card production stage, looks a bit stretched, which reduces the effectiveness of the image, and therefore, the overall folder.

Advantages Disadvantages • The image covers the whole of

the folder and makes he overall design look effective, while ensuring simple methods were employed while producing this product.

• Even though the red font of the title is meant to match the red colouring of the picture, I don’t think it looks quite right. I think if the title was Black with a Red stroke, it may look more effective, which is what I would have done, had I designed the piece.

• The colour of Red and Black is one of the most effective colour contrasts. This is due to the restrained colouring of the black, with the bright, vibrant Red colouring.

• I like the title on the front cover of the folder, however, the ay it’s been transferred onto the spine, doesn't work. It looks squashed and difficult to read. Instead, you could have pulled the text to the side and had it more central to the overall spine.