Shania Carter

Presenting Ideas

I used Survey Monkey first of all, to collect my primary research for the Vegetarian questionnaire. I also asked people around college, friends and tutors to take the questionnaire so that I could get a valid number to collect my data with. To help spread the awareness of the questionnaire, I used my most used social networking sites, Facebook and Twitter to help get a wider variety of responses.

Survey Monkey allowed me and my partner – Aby, to create a quick and easy questionnaire that allowed us to ask all the questions we wanted to help us create our recipe card and help us find a suitable target audience. Survey Monkey also allows us to analyse the data, including the ratio of females to males who have taken the questionnaire and to also see individual responses.

The questionnaire consisted of 10 questions, the questions asked about meat eaters as well as vegetarians. The questions we asked were not of a personal response but a general response which helps gather more interest to a specific culture of food or supermarket that has the foods for our target audience.

Gender

FemaleMale

This part of the data tells me how many females and males have taken the online questionnaire via Survey Monkey. I have used a pie chart to show this because I think that a pie chart shows the proportion better and here shows that predominantly males took the questionnaire, making it easier to look at a possible target audience. There were more males that took the survey which unbalances the ratio , but which can also say that more male vegetarians took the survey(?). Two people skipped the gender question, however there are 30 responses.

Are You A Vegetarian?

YesNo

I have opted to use the pie chart again for the same reasons. This part of the questionnaire asks whether the person is a vegetarian or not. From sharing this questionnaire with friends over the internet and in person, the result came back that mostly non vegetarians took the survey. This will be hard to make the recipe cards as we are not appealing to a wide vegetarian audience. There is a large proportion of meat eaters who took the survey, this will help in making the recipe cards as it gives us an idea of what to avoid, and also what vegetarians dislike in their diet.

The third question of the survey asked why people were a vegetarian or why they were not.

The majority of the results we got back surrounded around meat, with the popular; bacon, steak and pork being the reason for turning people against being vegetarians. Another response was interesting, which said that the vegetarian diet made them ill and therefore, it was the better option to switch back to eating meat.

There was a few vegetarian responses too, being raised as a vegetarian and that the harm of animals was cruel. One vegetarian also said that it was against their morals to eat meat, but didn’t expand on the answer.

PersonalEthical

We counted up the number of responses and split them into two categories – personal reasons and ethical reasons. As you can see from the pie chart, the majority of the responses were personal, personal reasons for not/being a vegetarian. The ethical response was counted on eating meat is morally wrong, and being reversed to that humans were designed to be omnivores. Most of the personal responses were the same, focused on steak, chicken and bacon as the reason why people were not vegetarian.

Favorite Vegetarian Recipe

Vegetarian Dishes

NonePasta basedSpinachOther

From this pie chart we can see that a lot of vegetarian recipes fall under the category of other. This implies that the people who have taken the survey – vegetarian or not vegetarian, like a wide variety of dishes, this is helpful as we can incorporate lots of different recipes into the recipe cards. 12 people said that they preferred other vegetarian options, compared to the 16 who had a preference of no vegetarian dishes, pasta based dishes and spinach based dishes.

Favorite culture for food?

In this question, we gave people different options of cultures to choose from, this will then help us decide which culture theme to use for the recipe cards, depending on which was the most popular.

ItalianAmericanChineseGermanIndianBritishHuingarianJapaneseOther

There is a lot of information to be withdrawn from this pie chart. The most popular culture for food, has been Italian, 18 people chose this. British, Chinese and American were also favourites. This pie chart has been decisive and has shown that the theme of Italian should be used throughout the spin of the recipe cards. Italian has a lot of dishes to experiment with and can use Quorn as meat substitutes. Italy also holds the biggest population of vegetarians in the European Union, so this is a big market to appeal to. America also has a big popularity of vegetarian of 63 % so I can choose between Italian or American as a set theme for the recipe cards.

Quorn basedMost Veg recipes with veg-etablesOtherUnsure

The large proportion of this pie chart is ‘other’, this gives me room to look at different vegetarian dishes that people do not like. Most of the other choices included tofu and mushroom based products. This is a good response because then it allows me to narrow certain products down i.e. using Quorn and most vegetable based products.

CurryPastaSteakOther

Other is still the most predominant category, allowing more options and more experiments with other dishes. The majority of the answers came from the non vegetarians, including curry, steak and pasta based dishes – lasagne. There is a non balanced response to this question, as rice dishes and pizza were in the main section of other.

No Yes On Occasion0

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Series1

This bar chart shows that people who took the survey do not think that meat eaters agitate them, however there is a slight increase in the answer yes, although not necessarily all vegetarians (by looking at individual responses) have answered yes to the question (9).

TescoAsdaMorrisonsSaisnburyOther

This pie chart shows the proportion of where people go to do their weekly grocery shopping. Most responses pointed to Tesco, mostly convenience stores as they were closer to people. Surprisingly, Sainsbury’s doesn’t have the majority of the public, because after research, Sainsbury’s offer more vegetarian products than other supermarkets, Jamie Oliver (chef) worked with Sainsbury’s to create their vegetarian range. The other category is also quite large, with people generalising supermarkets and suggesting a butchers to where they would acquire their meat from. Breaking down the data individually; 8 people chose Tesco, 5 people chose Asda, 6 people chose Morrisons, 5 chose Sainsbury’s and 6 people fell into the other category.