What style of radio advert is it? (humorous, serious, factual, fiction, pastiche, repetition, simple, complex, nostalgic, modern, futuristic, aggressive, seductive, persuasive, surreal, immediacy, long term)

What was the overall message?

What types of voice/s were used in the advert? (Male/female, young/old, foreign accent, British accent, celebrity?)

What tone of language was used? (Conversational, informative, jokey etc)

Was there a tag line or slogan in the advert?

How many times was the product or company name mentioned?

Was there any contact details mentioned? (Phone number, web address etc)

What music or sound effects were used?

What is the main purpose of the advert? (Informational, sales or special offers, promoting a particular product)

Why do you think the advert was good or why do you think it wasn’t very good?

Persuasive- explains all the benefits of using L’Oreal. Factual- No ammonia Repetition-Glossy look

L’Oreal gives shimmering hair that glows, giving a healthy glow so they should buy the loreal casting glows to indulge in the perfect hair

Because you’re worth it

She sounded like she was speaking like it was a conversation but she used short informative sentences

Female young about 30 odd and has an strong English accent. The person whos speaking is Penelope cruz

twice

no

Soft classy music in the backround, Penelope cruz speaking and then annariator speaking over her

Theirs an new glssy chocolate collection from casting crème gloss such as chocolate proll mi and caramel between. Giving an healthy glow.

I think this advert isn’t good because is only 20 seconds long and within that time they just describe the benefits of using L’Oreal and nothing more. They don’t say how long it will las, where to get it from, the price etc. However the persuasive technique within this advert is

very powerful.

Radio advert analysis sheets