When choosing colors

• Look for what’s “now” (or what matches the history)

• But don’t overlook branding (this is goal one)• And think about feel/vibe• Remember that saturation and tone mean as

much as actual color value• Try to keep it to three, four colors maximum

Contemporary palettes

Or

Or

The current trend, as you can see, is relatively muted and still somewhat earth-tone-y. There is a bold red, a surprising orange, and a very jazzy/stark blue

In interior paint…

Eye shadow…

Given, Kat Von D isn’t the last word in cosmetics, but this is what her marketing research team determined to be the shades for spring and summer of ‘14

Eye shadow…

And here’s summer from Lancome.

As you think about your site…

• Think about the colors that match in that basic area/field.

• If you’re making a design portfolio, this should basically be about you.

• But remember, again, the difference that gentle use of color and saturation can make.

• Take a look at the next several sides for my example