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Question Bank
Mr. Pankaj Kusum Ramdas Khuspe Page 1
Pharmaceutical Management
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Question Bank (Third Year B. Pharmacy/ Sem-V)
Mr. Pankaj Kusum Ramdas Khuspe
M. Pharmacy (Pharmaceutics)
[email protected]/9561713783
Question Bank
Mr. Pankaj Kusum Ramdas Khuspe Page 2
UNDERSTANDING OF HEALTH CARE INDUSTRY
Different components of health care industry/ What constitutes health care industry
Indian pharmaceutical industry (in today’s scenario and its potential as your career
option)
Details of therapy segment, major companies and major brands
Elements of pharmaceutical industry in order to understand its working uniqueness of
medical products marketing-C&F agent, stockiest & retailer/chemist.
Different working style of acute, chronic and OTC therapy segment.
Questions asked:
1. Explain the role of major players in pharmaceutical industry. (4) *
2. What are the different elements of pharmaceutical industry in order to understand its
working uniqueness of medical products marketing? (3)
3. Give examples of major players with brands in pharmaceutical industry. (1)
4. “Retailing” an important part of marketing, Explain. (4)
5. Explain different working style of acute, chronic and OTC segment. (4)
FINANCIAL MANAGEMENT
Understanding basic concept of market share, growth, profitability
Basics of balance sheet and profit and loss account
Questions asked: 1. Management is art as well as science. (2)
2. Define Balance sheet. (1)
3. Write Performa of profit & loss account & balance sheet. (3/4)*
4. Define Costing. (1)
5. Give formula to calculate retail price of drug. (2)
6. Define Management give its functions. (2)
7. Difference between liabilities & assets. (2)
8. Explain the components of profit & loss account. (4)
SWOT ANALYSIS
Basic concept SWOT analysis.
Application of SWOT analysis considering any therapeutic class of a drug.
Question Bank
Mr. Pankaj Kusum Ramdas Khuspe Page 3
Questions asked: 1. SWOT analysis in context to Pharmaceutical industry. (4) *
2. Write a short note on SWOT analysis. (3)
BRAND PLAN
Importance of brand plan.
Basic elements of a brand plan
Questions asked:
1. Why Branding & Packaging have become important today. (4)
2. Write characteristics of brand plan. (4)
IDENTIFYING MARKET SEGMENTS AND TARGETS (STP)
Segmentation: Geographic, demographic, psychographic and behavioral
Targeting: Effective segmentation criteria, evaluation and selection of market segment
Positioning: Understanding the importance of positioning based on indication with live
examples from pharmaceutical industry
Questions asked:
1. Why market segmentation is essential. (3)
2. Explain geographical segmentation. (4)
3. Define Segmentation. (1)
4. Explain the types of Segmentation. (4)
PRODUCT LIFE CYCLE (PLC)
Importance of PLC
How to manage product at different stages of PLC
Question Bank
Mr. Pankaj Kusum Ramdas Khuspe Page 4
Questions asked: 1. What are different stages of PLC? (4)
2. Enlist stages involved in Product life cycle. (1)
3. Explain importance of product life cycle. (3)
4. Draw a neat labeled diagram & show the stages of the Product life cycle. (3)
4 P’S OF MARKETING MIX (PRODUCT, PRICE, PROMOTION,
PLACE)
Product: Different types of pharmaceutical products (acute, chronic and OTC)
Pricing: How to determine the pricing of products, determination of NRV (Net Retail
Value) and MRP (Maximum Retail Price)
Place: All India, Hospitals, Govt./ Corporate purchasers, ESIS schemes, NGOs.
Promotion: direct distribution, direct home delivery, dispensing, scheme, etc.
Packaging: importance of packaging in pharmaceutical products, types of packing and
its importance.
Questions asked: 1. Define Marketing. (1)*
2. Differentiate Marketing & Sales. (2) **
3. What is pricing & discuss different methods of pricing. (3)
4. Four elements of marketing Mix (4)
5. Short note on 4P’s. (3)
6. Importance of packaging in pharmaceutical products. (4)
7. Explain uniqueness of medical product marketing. (4)
8. Explain the marketing Mix. (2)
9. Explain Generic, Control drugs & OTC drugs. (2)
10. Explain the different promotion tools used in pharma industry. (3)
11. Explain the types of packaging & its importance in pharma industry. (4)
12. Explain the different P’s (Marketing mix). (3)
IMPORTANT MARKETING MODELS
BCG matrix
Porter’s 5 force model
Question Bank
Mr. Pankaj Kusum Ramdas Khuspe Page 5
Questions asked: 1. Short note on BCG matrix. (4) *
2. Short note on Porters five force model. (3/4) *
SOFT SKILLS AND SELF DEVELOPMENT
Human resource management: Leadership, motivation, delegation, conflict management
and communication, time management, multitasking, planning and organizing and stress
management
Skills to excel in interview: dress code, body language and handling difficult
situations, dos and donts of resume making (Self Study)
Questions asked: 1. Outline of communication procedure. (2)
2. What id planning and its advantages. (2)
3. Briefly explain stress managements. (4)
4. Explain Maslow’s theory of motivation (3/4)*
5. Why conflict arises? How would you as a manager resolve conflicts? (4)
6. Explain any one theory of Motivation. (4)
7. Short note on Skills to excell in interview. (4)
8. Short note on Conflict Managements. (3)
9. Explain the meaning of delegation. (2)
10. Explain the communication process & leadership (3)
11. Write short note on time management. (3)
12. What you mean by conflicts? How conflicts do arises? As a manager what role would you
play to resolve conflict? (4)
PHARMACEUTICAL QUALITY AND LEGAL REGULATORY
BODIES
DPCO- meaning and its role
Quality management: FDA regulations and approvals, WHO requirements,
General awareness of Global requirements of MHRA/ MCA/ TGA/ USFDA/ ISO up
gradation/ Six sigma concept,
Clinical research, patent registration and IPR.
Question Bank
Mr. Pankaj Kusum Ramdas Khuspe Page 6
Questions asked: 1. What are patentable & non patentable goods with example? (2) *
2. Explain the concept of Six Sigma (4)*
3. Explain in detail Patent registration procedure. (4) *
4. Explain USFDA regulation & approval. (4)
5. DPCO & its importance or role. (4) **
6. Short note on Six sigma. (3)
7. Describe FDA regulations & approvals for pharmaceutical product quality managements. (4)
8. Explain in detail Patent registration procedure. (4)
9. Short note on Factory Act. (3)
10. Explain the terms Patents & what you mean by patentable goods. (2)
11. What is the role of WHO in quality management. Explain briefly. (4)
MISCELLANEOUS
1. Define fixed assets & direct tax. (2)
2. Define line extensions with examples. (2)
3.
For notes and any query feel free to contact on:
Email: [email protected]
Cell: 9561713783
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