4th Semester MBA (June-2015) Question Papers

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Fourth semester MBA Degree Examination, June/July 2015Integrated Marketing Gommunication

Time: 3 hrs. Mqx Mq

Note: l.Answer any TIIREE questionsfrom Q.No. I to Q.No.6. ,..,.,,''.,2. Question No. 7 and I are compulsory.

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I a. what is Integrated Marketing Communication? (03 Marks)

c. Explain the various Advertising appeal through various stages of PLC (10 Marks)

2 a. what are collateral services? ,' l ''-"1' (03 Marks)b. How do you Evaluate Advertising agencies? (07 Marks)c. Explain briefly the various types of Agencies. (10 Marks)

3 a. what is promotional budget? (03 Marks)b. Explain briefly the various Budgeting approaches., " (07 Marks)c. Explain DAGMAR - an approach to setting oQiectives? (10 Marks)

4 a. what is creativity Advertising? {""" ,, (03 Marks)b. Explain the importance of headlinemrd.body copy. (07 Marks)c. Explain briefly creative strategy.fuffimentation and Evaluation. (10 Marks)

a. what is co-operative Adveffiing? (03 Marks)b. Explain the role of Direct @fketing in the IMC program. (07 Marks)c. what are the Tools of pqblic relation strategy? (10 Marks)

,,*it*ia. what is pre - teqti{Sin advertising? 103 Marks)b. what are the corilflonents of International Advertising? (07 Marks)c. Explain ffpo"t methods used for advertising measurements and Evaluation. (10 Marks)

| 9o,tsany producing a complete range of consumer durables has decided to promote thefofl{blt'iirg product in urban market.

a.*$+Wine Machine (05 Marks)b.P{V set /n< nr--r..\ffi{V set (05 Marks)

.r#,1 ., DTH service provides (05 Marks)(05 Marks)ffiy,

* d. Mini generation sets. .

What are the advertising media options that would you suggest to the company as marketingconsultant in each case and why?

8 CASE STUDY :

Energy Booster - MaltA health drink called Malt-k was manufactured by a company based in Mumbai. This beveragewas consumed by children during lunch hour at school. Children need healthy drink for their

. growth.

12MBAMM4I7

This company also manufactured several beverages of which Malt-K has the most market share.The taste was liked by children and most parents bought it. t'It was reasonably priced and was available in packets and jars. After successfully sellirS frftproduct for ten year line any other product, this product too showed signs of decline. CgqbeFf,edby this, the company stepped up its advertisement using multiple media Ad wa$'given inchildren's magazine. Essentially TV as a media using sports channel was chosen'toihow thebenefit of consuming this drink by children, since sports channels was very,pdpuhr. Thecompany also found that though there was competition, it was not a threat..Ifuoever in the lightof declining trend, the company wanted to give new lease of life push to thb product. Therefore,they decided to introduce some promotion measures, so as to increase 6ffid.

Questions

1 ..1 1 âa. Suggest promotion measures to boost the sales. Choose anlbm$i) Price discountii) Volume discountiit) Shelfdisplayiv) Contentv) Sweep stake

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(05 Marks)(05 Marks)

Fourth Semester MBA Degree Examination, June/July 2015lnternational Marketing Management

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do,; E 1 a. What is meant by "green marketing"?

^*,.#t "t (03 Marks)9^ -o d 1r r:. j:H= b. Briefly explain the global planning process. t ':;,)''" (07 Marks)

! : c. Explain the principles i regulations of WTO. ., .,_i..;' " (10 Marks)+H

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E T^ 2 a. What are Cartel's? Explain with an example. _., 't-,

(03 Marks)I il b. Bring out the differences between international markffig and domestic marketing.oC5g q;l

; E c. Briefly expiain the major enny mo<ies srraieg,ies aciopieci by ihe firms in "rffiT?E .E international. ....,...,.,,.ji,a,:'"'' (10 Marks)- 2 '- 1'

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Ef !B : 3 a. What is Quality? ,,r ** I (03 Marks)ff E b- What are the problems faced by the researcher in collecting primary and second ary data?Ex -----r-> .;= (07 Nlarks)€ € c. Write a detailed note on intemational retailing. (10 Marks)->a

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E B 4 a. What is Transferprieid (03 Marks)8 i b. What are the fac{ors affecting choice of channels? 107 Marks)

E € c. Explain in dqtail flre issues of international retailing. (t0 Marks)}Uot.=cE!o

iE 5 a. what*edtLe advantages of air transport? (03 Marks).F A" b. Ctqsff different world markets. (07 Marks)* E c. What is a new product? Explain the intemational product life cycle with examples.F.YF I (10 Marks)()--Ae<

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:: ''6 a. What is a gray market? (03 Marks)JJ

2 . ,: b. Explain briefly preparation of quotations (INCO terms). (07 Marks)

!. ' c. Explain the different approaches adopted in intemational pricing. (10 Marks)

a. Is FDI a good way to boost foreign trade in India? (05 Marks)b. Bring out the basic cultural and business etiquettes of any two countries. (05 Marks)c. How can a small toy manufacturer enter intemational markets? Mention some ways.

d. List out the challenges faced by some ofthe top &anchises.

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CASE STUDY :

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the European only(05 Marks)/n! nr^--t_-\\uJ lYra r Ks,


Srnart car - In 1998 Daimler Chrysler introduced a new car, a new brand and a new look withinew technology in nine European Union countries. It is named 'Smart'. It is only 25,,:gq mmlong, 1511 mmwide and l529mmhigh. It seats two adults orone adult and two chffin. Itnrns at 20 kmph/ litre. Upholstery is fabulous. Swatch watch was the inspiration for dovelopingthis car. ln the early stages of the project when Daimler - Benz and SMH (*$le. of swatchwatch) formed a joint venture, the car was called Swatch mobile. This conoept was based oni.iicoies Hayek's (Chairman of SiviH) conviciion that customers became automaticaily attache<ito cars just as they do to watches. Hayek noted that safety should be"a key selling pointdeclaring "this car will have the crash security of a Mercedes" ne?dftftion as it operates on

Hayek predicted worldwide sales would reach one million units with the US accounting forabout halfthe market. .;'ry'

ln 1998, shortly after the introduction, the joint - ventrft between SMH and Daimler - Benzended when Daimler - Benz bought out SMH's stake. Hayak was disillusioned with Dailmer -Beru. Daimler- Benz found Hayak difficult to worn<rqi{h.

To date Smart car has two major criticisms - sa&ty and price. There were reports of severalaccidents. ln response the company developed't:3hrust Plus", a software package that will cutpower if the wheels start to slip.

As for the price, it originally sold fop.S*l$,500. After a period of disappointing sales in Italyand France, the price was reduced t*ffi300. Although many buyers of the smart car have highincomes or already own two cars, th$ tre concerned about the price value relationship.

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a. Is the Smart car a+,lhf,Brnational or global product? Do you agree withlaunch? Why? {ffiabt?

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4 a. Define manufacturing postponement. (03 Marks)b. List the different IT solutions for supply chain management. Explain any one in detail.

c. Explain the various approaches adopted to the analysis of logistic system.(07 Marks)(10 Marks)

(03 Marks)(07 Marks)(10 Marks)

5a.b.c.

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Supply Ghain Management

Time: 3 hrs. Max. Marks:100Note: 7. Answer any TIIREE questions from QNo. 1 to Q.No. 6.

2. Question No. 7 and I are compulsory.

What do you mean by strategic fit? (03 Marks)Explain and illustrate the cycle view of supply chain process. (07 Marks)Explain the factors to be considered while scoring and assessing the suppliers. (10 Marks)

What do you mean by the term distribution in supply chain manag.*.ntZExplain the condition under which revenue management tactics can be effective. (07 Marks)Discuss the role of each drivers in creating strategic fit between the supply chain strategyand competitive strategy. (10 Marks)

Define the bullwhip effect. (03 Marks)What are the factors influencing distribution network design? (07 Marks)What modes of transportation are available for shipment of goods? Identifu their strengthsand weaknesses. (10 Marks)

Define 3PL and 4PL.Explain the imporlance of demand forecasting.Explain the various design option available for distribution network.

List the benefits of outsourcing. (03 Marks)Explain how reduction in lead-time can help supply chain reduce safety inventory withouthurting product availability. (07 Marks)

c. Write shoft notes on:i) Continuous replenishment programs (CRP); ii) Aggregate planning. (10 Marks)

7 a. Why has the online channel been more successful in the PC industry compared to thegrocery industry? In future, how valuable is the online channel? (05 Marks)

b. Why do you think Wal-Mart owns a fleet of trucks, though most retailers do not? What arethe advantages Wal-Mart will gain by having own fleet of trucks? (05 Marks)

c. Titan offers two brands of Watches-Sonata and Fastrack. Sonata is targeted for a massmarket, while Fastrack is targeted at a premium segment. Should Titan manage both brandswith the same supply chain? Should they share warehouses, transportation, supply chainsoftware and other assets? Should Titan handle them separately in all areas of business?

(05 Marks)d. Compare and contrast issues involved in vehicle routing in the following application:

i) Milk collection for a dairy co-operative.ii) Employee pick-up for a softwa* ."*l:?ri (05 Marks)

I2MBA41

CASE STUDY

Weld Well Company

Weld Well (WW), a leading company, has been buying its office supplies from the sarnesupplier for some time. Jayanta, a salesman of the office supply company, has been callingon WW for over 3 years. Much to Jayanta's dismay, it has always been the practice of WWto buy the smallest size available of a particular for-part preprinted billing form at a cost ofRs.615 for 10,000 forms. These forms contain the WW logo and standard informationprinted on them. The rationale for the particular buying policy was to spend the least amountof money possible on office stationery items.Recently, Mr. Thakkar of WW attended a training programme on supply chain management(SCM) arranged by a local business school, which dealt with inventory systems and materialmanagement Thakkar was anxious to save WW money by applying the techniques helearned in the class. When Jayanta contacted Thakkar he was amazed to learn that he wishedto purchase the largest lot size of the for-part billing form. It was 30,000 forms at Rs.1750.Jayanta could not believe the sudden change in policy. Upon questioning Thakkar, he foundthat he used a quantitative model by which the cost of inventory holding and the orderingcosts can be balanced, yet maintaining adequate office supplies. Thakkar explained that byanalyzng all the relevant variable costs, he could save substantially (on an annual basis) bypurchasing the larger quantity of pre-printed billing forms.

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Ouestions:

Explain the rationale of Mr. Thakkar of buying a large quantity.What is the annual cost saving of the larger order?


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USN I2MBAMM4l5

Fourth Semester MBA Degree Examination, June/July 2015Rural Marketing

Time: 3 hrs. Max. Marks:100

Note: l. Answer any THREE questions from Q.No. 1 to Q.No. 6..t . ...

2. Qaestion No. 7 and I are compulsory.

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Define Rural Marketing.Explain Consumer buying process.Discuss the rural marketing environment.

Write a note on PDS.Differentiate between rural and urban marketing.Explain the distribution system in Rural India. ,ru'.;,

What are Haats and Melas?Briefly discuss classification of rural marketsu; s

Explain future of rural marketing.

:What is Stickiness in rural marketingpi'Gve an example.What are prerequisites for Effective wgmentation?What are the five levels ofproductS? Explain.

Write a note on e - ruralpArketing.Explain diffirsion of lnnbvation in rural marketing, with an example.Discuss the problems in rural marketing.






Discuss the fakes market with examples. (05 Marks)Explain the steps in Developing Effective Communication in Rural Market. (15 Marks)

HUL intends to launch 'branded chula' into the rural market and rural population offers itschallenges in collecting the required information. Suggest a method of data collection whichis,simple and uses appropriate scales. IPRA approach]. (05 Marks)

b. Petrol pumps extension counters and E - choupals are changing the way the rural people

' bry. It is affecting the traditional Haats and Mela's. Substantiate. [rural retail outlets anddevelopment]. (05 Marks)

c. Mayawati is from interiors of Bidar. She influenced her family to buy Samsung TV insteadof LG preferred by the family. She also helped the family to take the housing loan andsupports the family meeting their daily needs. [Role of rural women]. (05 Marks)

d. Indian Biscuits industry witnessed an increased price of the input materials by 10-12 percentand other associated cost also has gone up. Surya Foods and Agro Ltd has to face a stiffcompletion with Parle, ITC, Britannia and others. Suggest what should be the focusedstrategies for Surya foods. [Focused marketing strategy].

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HUL pilot tested its latest information technology based marketing initiative, the I - Shakfiiin Nalagonda district of Andhra Pradesh by installing net enabled computers in the horhd ofShakthi - dealers. (Shakthi dealers are the members of the 'project shakthi', an innovativedistribution system which has involved by Hindustan Unilever Limited)

This is an IT based rural information service that provides solution to the key requirementsof rural people in the areas of Education, Vocational, Training, Agriculrure, Health andHygiene.

There is also an option of E - learning, to prepare pickle and curry powders. It providesinformation on crop protection, weather forecasting, cropping pattems in different weathers andintegrated pest management.

Hewlett Packard provided the low cost software and unilever London developed theconsumer interactivity software, but the language content was developed locally by outsourcing.

Questions , ,.- "

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a. Discuss the challenges the Hindustan Unilever Limited in promoting and implementing theconcepts. (05 Marks)

b. Discuss the benefits of this model. ,-, . (05 Marks)c. Identift some non conventional medid through which concept can be promoted. (05 Marks)d. List out other IT initiative in the rural market by various institutions. (05 Marks)

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Note: l. 7. Answer any THREE full questions from Q.No.l to 6. ",.,.

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2. Q.No.7 and Q.No.8 are compulsory. . ' .'

What is capital Rationing?Distinguish between NPV and IRP.Explain BCG matrix and McKensey Matrix and portfolio planning tools.

What are the sources of project Idea?

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What are the phases of capital Budgeting? (07 Marks)On April 1,2012 M/s Bharat Ltd, has { 900,000 share capilal and t 1,00.000 reserve against{ 7,00,000 invested in fixed assets. Stock and debtors were { 1,70,000 and { 50,000Respectively and Trade and other creditor { 50,000. For the growth in activity, stock level isprepared to be increased by 507o. Machinery worth ?'50.000 to be purchased and estimatedprofit for the year is { 1, 50,000 after charging t 50.000 as depreciation and,507o of profitfor provisions for taxation.Advance income tax paid is { 50,000 and Trade and other creditors are likely to be increasedby t 25,000 57o dividend is to be paid hnd t)Vo provision for dividend for next year is to bemade. Debtors are estimated to be,C{S for 3 months sales, sales budget shows sales of {12.00.000 for the year. "q'/


(03 Marks)

(10 Marks)


A company is considering investment proposal to install a new milling controls at a cost of t50,000. Life of the facility is 5 year with no salvage value. The Tax rate is 357o and usesstraight line method of depreciation for Tax purpose. The estimated cash flow Before tax(CFBT) are.as follows :

Year 1 2 3 4 5

CFBT ({) 10,000 r0,692 12,769 t3,462 20,325

Prepare projected Balance sheff,frOm the above information.

What are the sources of positiVe NPV for a project?Discuss pofler's model used for Identifying investment opportunities.

Compute : i) Payback periodiv) PI @ I07o discount rate.

Note : Discount rate @ I07a

ii) ARR iii) NPV@ 107o discount rate

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0.909 0.826 0.75r 0.683 0.621

What are the levels of Decision making?Determine demand forecasting equation intheformof y=a+bxactual number of units over 14 days f the followins data.

(10 Marks)

(03 Marks)for a company sales

uruts ove rom wDays I 2

aJ 4 5 6 7 8 9 10 l1 L2 1,3 L4

No. of units sold 10 13 I4 I] 18 18 t9 20 22 23 22 24 24 25(07 Marks)

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c. Advice the company regarding financial feasibility of a project using decision tree approachfrom the following PV of future cash flow after taxes concerned with the investmentproposal for expanding the capacity. The PV of future cashflow after tax are follows:

With expansion Without expansion Probability3,00,000 2,00,000 0.25,00,000 2.00,000 0.49,00,000 3,50,000 0.4

other projects are

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independent.(07 Marks)

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a. Give any four sources of finance for a project. (03 Marks)

b. Consider the following project that are being implemented by a firm.wliich has a capitalbudget constraint of { 30, 00,000 and project detail follows.are on

Proiect Outlay ({) NPV ({)A 18,00,000 7,50,000B r5,00,000 6,00,000C 12,00,000 5,00,000D 7,50,000 3,60.000E 6,00,000 3,00,000

In the above,Determine the

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is considerins the tollow4i'%Pfoposal'A' Proposal'B'

Particulars '.(T) Certainty (7o) (() Certaintv (7o\

Initial investmentAnnual cash inflowsYear 1 '. ''

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10,000

10,000

10,000

90

80

60

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8000

9000

10,000

90

90

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rata,is"l0Va which of tlre proposal should be selected by ){YZLtd?

project B and C are mutually'exclusive,feasible combination of projectS to maximize

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6 a. A projectlbonsists of the following activities. The activities and their time estimates areshown below.

ActivityTime in weeks

Ootimistic Time Most likelv time Pessimistic Timer-21-3r-4t-72-42-62-73-44-55-63-16-1

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i) Draw the network diagram.ii) Determine critical path.iii) Determine standard deviationiv) Compute the probability of completing the project in 35 weeks.

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. Given: probability for Normal distribution table = 0.3643. (15 Marks)b. Explain the different steps in simulation process. ,. * (05 Marks)

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7 a. A project cost { 5,00,000 and yields annually profit of { 80,000 afteq,gpreciation at l27oper annum but before tax of 507o. Calculate payback period. (05 Marks)

b. What are the objectives of capital budgeting? (05 Marks)c. What are the four stages of life cycle curve? Express them on a curve. (05 Marks)d. Explain the stages of UNIDO approach. (05 Marks)

8 The management of a capital chooser Ltd, has 5 pryjects A, B, C, D and E on hand. Theinitial outlays, annual cash flows and life of the project are as under.

Particulars A B C D EInitial outlay (in lakhs) 't,,,,,ir

Expected annual cash inflow (in lakhs)Life of the proiect

100.0

2210

150

349

175496

180

438

135

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i) Find NPV and PI for each project a cost of capital of 157o.ii) Rank the projects in order of preference based on PI criteria.iii) Rank in projects in or.d 6f performance of NPV criteria.

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Note: l.Answer any TIIREE questionsfrom Q.No. l to Q.No.6.2. Question No. 7 and I are compulsory.

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1 a. Define the term "Person" uls2(31) of I.T Act 1961. *1*t (03 Marks)b. Write a note on'oTax Free Government Securities" and "Tax Free com@qroial securities".

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c. X Ltd., a Sugar Manufacturing company, owns the following Assets li eprif 1, 2013.ugar Manufacturing company, owns the following Assets or{'April 1,

Assets Written down value on April 1,2013 RateS@€oreciationPlant A Rs 4,20,000 *."""*,"

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Plant B Rs 17,80,000 15%Plant C Rs 9.70.000 ytiiii,",, ts%Plant D Rs 1,23,000 40%

25,2074, it sells plant D for Rs 4,97,0CI0r,On November 10,2013, iOn March 25 , 2074, it sells plant D for Rs 4,97 ,A,W: On November 1 0, 2013 , it acquires thefollowing assets. ._ ' (10 Marks)

Assets êost (Rs) Rate of depreciationPlant E (Second band) 95,000 40%Plant F (Forei$ made car,,['"'q'- 6,80,000 rs%PIantG (Indian car) d'l i1' 2,00,000 ls%Buildins A \ 40.00.000 10%Know - how ,1.. -. 27,00,750 2s%Plant H (office.tfldbhone svstem) 9r.200 40%Plant I (office riiachine) 18,000 100 %Computer.:,..,, 47 -t70 60%

the autolt#rt of delrreciation admissible for the assessment year 2014 -Determine the amtolrrrt of depreciation admissible for the assessment year 20t4 - 15.

2 a. Define the: tOi#r Municipal rental value and Fair Rent under income from House property.I ir','*i (03 Marks)

b. E*pla;fiSe"tion 80D, 80DD and 80DDB of lncome Tax Act 1961. (07 Marks)c. X,lig;w"foreign citizen. He, his parents and grandparents were not bom in undivided India.

..- ffolVever, his relatives (like brothers of his father, sisters of his mother and brothers and..r sisters of his grandmother and grandfather) were born in undivided India. He is in lndia as

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Previous year 2013-r4 2012-13 20lt-t2 2010-1 1 2009-10 Before 2009-10Presence in India 147 davs 140 davs 300 davs 25 davs 32 davs NILFind out the Residential status of X for the AY 2014 - 15.

3a.b.c.

What is VAT? What are its merits?What is Minimum Alternate Tax (MAT)? When is it applicable?Briefly discuss set - offand carry - forward of losses.

Write a short note on Capital Assets.Who is an Assessee? Who are the various types of assessee?

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c. X gives the foll formationuw[tg ll-l

Particulars First Emolovrnent Second EmploymentName of Emolover A Ltd B LtdDate of ioinins April6,1994 Mav 12.1999Date of Retirement Mav 11.1999 December 20.2013Whether sratuitv is oaid No Yes

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resigned from A Ltd on May 1 7, 1999 to join another company B Ltd. At the titie of leavingA Ltd, he did not get any gratuity but at the same time an undertaking wasFg,{.ven that theservice period with A Ltd shall be considered at the time of retiremqnfu&om B Ltd forcomputing retirement benefits. From the information given below, fipd. out the amount ofgratuitychargeab1etotaxfortheassessmentyear20l4_I5,i) Gratuity paid by B Ltd Rs 7,00,000 (under the payment of Gratuify Act).ii) Salary at the time of retirement Rs 14000 per month. i\* 'iii) Dearness Allowance at the time of retirement Rs 2000 fo-fl.n6nth.iv) Annual Bonus - Rs 18000

. ' t jr" (10 Marks)

What incomes are chargeable to tax tu-rder the head ind&e from other sources? (03 Marks)Brief about ooUnder - Valuation and Over - valuation of stock', with a suitable example.

n,,.), (07 Marks)From the following information provided by$Wf-lSingh calculate his taxable capital gains forthe current assessment year [CI I for 1981 - 82 is i00,2001 - 02 is 426 ,2006 - 07 is 519 ,2007 - 08 is 551and2013 - 14 is 9391d.- ri) Machinery purchased in 2001 -,WSrRs 3,00,000 is sold on 11.10.2013 for Rs 9,50,000.

There was an addition during t4$"yrs6. 2006 - 07 for Rs 1,50,000.ii) Furniture purchased on22-l_%2',013 forRs 85000 was sold on22-01-2014 for Rs 1,10,000.iii) Agricultural land in Tum$,i'r purchased in 1979 - 80 for Rs 2,50,000 was sold on 2l-03-

A Ltd and B Ltd are under the same management and controlled 6V O, an industrialist. X

Profit & Loss A./cParticulars Amt Particulars AmtRemuneration to partrers : X

YZ

250003000040000

Sales 5,00,000

Interest to partners : xYZ

14000210007000

House property income 50,000

Expenses related to other headsof Income

6000

Net nrofit 4.07.000

Total s.50.000 Total 5.50.000

i4 for Rs 40,00,000. iT.ffd Fair market value as on 01-04 - 1981 for the land beingR.s 4,00,000. ..'i

iv) Depreciable maEH#{y purchased in2002 - 03 was sold for Rs 1,25,000 on 03-04-2013.The WDV as M0Y-04-2013 was Rs 45000.

v) House property bosting Rs t 6,00,000 purchased on 2006-07 was sold for Rs 40,00,000 on22-12-2.P.j3'Assume another house property was purchased for Rs 3,00,000 on 12-03-14from t-hG,'ehle consideration. (10 Marks)

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6 a. W!#"d.6&ou understand by (Corporate Dividend Tax) Dividend Distribution Tax?10: Marks)b. B enumerate objects and provisions of Central Excise Act. (07 Marks)c,;*fto the following Profit & Loss A/c of a firm. calculate

;;'i) Book profit ii) Remuneration and iii) Taxable income. (10 Marks)

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Skill based question (Compulsory) :

a. Persons who should have PAN CARD compulsorily?b. If an assessee submitted his / her return of income through Electronic

also ineiriion ihe sti'eps.c. Who should sign retum of income? (Mention any 5 assessees).d. Mention any Five Exempted Incomes U/s 10.

CASE STUDY : [Compulsoryl :

a. From the particulars given below calculate salary income of Mr.West Bengal and receives the following during the previous year.West ljengal and recelves the tbllowing dunng the previous year. " '

Basic pay: { 20,000 pm ; DA - < 1500 pm [enters into service*bon&fitsl

March 31 ,2014 is given below :

Education allowance - < 200 p.m per child for his two children.Tribal Area Allowance - t 300 pm ; ccA - t 125 pm.';'.Oonveyance - t 100 pmHelper allowance - { 50 pm. d'*'*+" (05 Marks)

b. X (28 years) is a businessman. He maintains books o*accounts on Mercantile basis and hismain source of income is commission agency. Profit & Loss A/c of X of the year ending

12MtsAFM428

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Particulars Amt (RS Particulars Amt (Rs)Opening stock 3p0,000 Sales 8s,00,000Purchase ofgoods 67,00,500 Gifts received from friends at

time of X's marriage70,000

Saiary & wages ,,,,, Y .1C Ao,l J,uuu /-'.O ..- - _: .-l f_--_-- I r ^Lt-^_-\JlIL lgutrlvtru llullr lvrulfltrl. ro

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Rent of generator 4*'i 3,00,000 Sale price of Van 4,15,000Rent of oflice owned by X'p&tirer 1,20,000 FD interest (net of TDS) 90,000Rent of Godown owned bS,fi{rs X 9.00.000 TDS on FD interest 10.000Repairs i*;*'

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80,000 IT refund including interestofRs 9000

27,000

Income tax ofX, 'il 47.000 Closins stock 2,10,000IT paid on bph bf X's father 25,000Wealth Taxrffid 17.000Medica,l,sxbenses to staff 18,000Miscelldneous Expenses 320,000DeprEciation to Factory 17,000

.D6preciation ofVan 72,000Advance IT paid 90,000Interest for late payment of sales tax 8,000Net profit t2,40.500

93,90,000 93,90,000Additional lnformation :

1. Expenditure on purchase of goods includes a payment of Rs 45000 to a local dealer made incash as the recipient does not have bank acccunt. Another Expenditure of Rs 26000 is givenin cash pertains to purchase of goods from Y. Y manufactures goods without the aid ofpower in a cottage industry.

2. Tax is not deducted at source in respect ofpurohase ofgoods.3. Salary includes a contribution of X to unrecognized provident fund account of employees of

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12MBAFM428

4. Rent of godown is paid half yearly 50 percent is paid on Sept 30,2013 (tax is not deducted onSept 30,2013 but it is deducted on April 1,2074 and deposited on the same day). Balance 50percent is paid on March 31,2014 after deduction of tax at source. Tax which is deducted euMa:ch 3! , 20!4 is deposited on April 7 , 2014 . ,1*'-= :.,,1

5. Office is taken on rent from X's father. No Tax is deducted at source. Market rent of the sameoffice is Rs i,50,000. i'h;:."1

6. Godown is taken on rent from Mrs. X, amoturt is paid by account payee cheques.,flT;, ;*'7. Half of the office is used as residence of X. ;r1\" '"''

8. X purchases a van on May 10,2013 for Rs 5,00,000. It is used for offiqe and personalpurposes. Approximatety. 15 percent expenditure is attributable towa.rd$$Ssonal use of Xand his family. Van is sold on March 24,2014 for Rs 4,15,000. 1%\'t'',)r

9. Salary includes sales of driver of Van of Rs 48,000. :;,.; ''10. Misceilaneous expenses include maintenance expenditure of van{t}ffi 60,000.

Find out Business Income of X for the Assessment year 2014 - lf." (15 Marks)

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Fourth Semester MBA Degree Examination, June/July 2015Strategic Brand Management

Time: 3 hrs. Max. Marks: 100jl l,j

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2. Q.No. I is compulsory. .t

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I a. Define brand. tr"\,, (03 Marks)b. Explain the terms point of parity and point of difference in brand positioning with suitable

example. (07 Marks)c. What is strategic brand management? Discuss the strategic brand management process.

(10 Marks)


2 a. What is brand hierarchy? ,,1i,"

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b. Define brand equity. Briefly explain the sources of brhud equity.c. Briefly discuss the customer based brand equit {l$ryamid with a diagram.

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3 a. What is brand mantra? " (03 Marks)b. Define brand elements. What are ,&e,criteria used by companies for choosing brand

elements? . ;, -

(07 Marks)c. Explain the brand value chain atoag#ith its different value stages and multipliers. (i0 Nlarks)

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.-(r*What is co-branding anffiffedient branding?What is brand extensi.erM.What are the deferent types of brand extensions?

5a.b.c.

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4a.b.c.

7a.b.

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Define brand personality. Briefly explain the five dimensions of Aalier's brand personalityscale. (10 Marks)



and guidelines to be followed for selecting the celebrity.

What do you mean by frst mover advantages?

(10 Marks)

(03 Marks)

What is brand audit?What is brand imitation? What are the factors affecting brand imitation?E.ry|arn the 'Ten commandments of global branding'.

What is brand imagery?Briefly explain the challenges and opportunities of branding.What is celebrity endorsement? Explain the problem associated with celebrity endorsements

"Branding in rural India involves redefining the marketing mix". Evaluate this statementwith suitable examples. (07 Marks)Briefly explain the various research techniques employed to measure brand association andsources of brand equity.

I of2(10 Marks)

12MBAMM416

CASE STUDY

Margo : The Brand's Sustainabilitlz at Risk

Margo is one of the oldest herbal soaps in India. The brand which is more than 85 years oldis famous for its neem content. The brand although is synonymous with neem is increasing*ybeing sidelined by the later entrants. For quite sometime since the larmch of the brand, it hada dedicated customer base and since the product was unique due to its medieh{',,dalue,customers were found to be by and large loyal. The core brand identity of \Iprgo' was itsphysical attribute (composition) - neem. ,,, ' ","''

"

Wittr tne passage of time, Margo was found to be a failure in understandipg'the changingdynamics of Indian consumers. More and more choices began to unfold defore the Indianconsumer and Margo was gradually being sidelined. Margo was posltioned as 'completeskin care soap' when market became fragmented with lot of products positioning based an

different attributes, Margo was sidelined as a medical soap.The brand had certain inherent negatives. The fragrance was not attractive nor the shape. Itwas also less lathering compared to its competitors. dvlargo changed hand from ShawWallace to Henkel. Although it was relaunched in

-2,0$3 with a new fragrance and shape, it

did not quite excite the market. The brand was retrdtioned with the tagline "Margo skinclear skin'. The brand had a following in the states of AP, Tamil Nadu, West Bengal. Thebrand was however found to ignore the youlh s€gment of the Indian market with Lifebuoyherbal variant and other established brands with neem as major content Margo'ssustainability was found to be at rish "Margo needed to rejuvenate itself. The company'sbranding team felt that celebrity endoisement might help the brand. Rani Mukerji was ropedin as the brand's face. However it r,yas largely felt that the declining appeal of the actressamong the masses proved to fu: &deterrent in the brand's turnaround. Ivlar"eo nee<is to findthat big idea that cannot jusl"#dbe the question mark on its sustainability but also gives at afillip in terms of brand va*tr{ation.

,:'a a

Ouestions: . ":,''

a. Suppose yourself as a brand manager of Margo, suggest a suitable strategy to rejuvenateMargo. (10 Marks)

b. Many feel that Rani Mukerji was a wrong choice as brand endorser. Do you agree? If yes,then.ffiph celebrity would you feel be a better choice and why? Also briefly explain thea(yptrges and disadvantages of celebrity endorsement. (10 Marks)

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Fourth Semester MBA Degree Examination, June/July 2015lnternational Financial Management

!.. .,,,

hrs. Max. Marks: f0.& "'

Note: l. Answer any TIIREE questions from Q.No. I to Q.No. 6. '''':"''"'t

2. Question No. 7 and I are compukory.

What is Forward Rate Agreement?Distinguish between a culrency fonward contract and a currency futures contract.

fl;,-

(03 Marks)



(03 Marks)

Explain the objectives and functioning of IMF.

Differentiate between global bond and euro bond.Explain different methods of exchange rate forecasting. '' ,

Explain the concept of disequilibrium in BOP. How oah,it be restored?

What are Special Drawing Rights?From the following information, determinq'theroutright rates, spread and the percentage ofpremium or discount (ask rate). (07 Marks)

SDot I month 6 monthINR/MYR *6':7V25/46 20t30 40t3sINRA..IZD; ,47:5212118 213t203 175n92

(10 Marks)


A series oftransactions between United States and the rest ofthe world are given below :

i) An American company export goods to a British company for $ 20,000. The Britishcompany signs a bill of exchange for its imports.An American chemical company decides to build a chemical plant in Hong Kong. Thecompany ships $ 40,000 worth of materials to Hong Kong.An Italian American ships $ 30,000 worth of goods to his relatives in ltaly.An Americ an citizenbuys Russian Government bonds for $ 30,000 in cash.

' An American company imports S 5,000 worth of goods from Mexico.An American citizen goes to Brazll for vacation where he spends $ 5,000. Prepare thebalance of payment for the United States. (10 Marks)

A pound options put contract has skike rate of $ l.9l0lf. and a premium of $ 0.05. Spot rateon maturity is $ I .8 1 0/f . Find the gain / loss to options buyer / options seller. (03 Marks)

ftWhat is Translation exposure? Explain the translation methods. (07 Marks)

Discuss the techniques ofmanagirtg economic exposure.

State the relative form of PPP'if,.o.y.Describe how inflation and interest rates affect equilibrium exchange rates.

Write short notes on the following :

i) Correspondent banking ii) SWIFTAccountin g convertibility.

iii) Zero coupon bond iv) Capital(10 Marks)

a. An exchange rate forecaster expects the dollar to trade at Yen 125, one year from now. If thespot rate in Yen 121/USD and US interest rate is 4%o,what is the interest rate in Japan?

1 0f 2 (03 Marks)

b.

c.

12MBAFM426|B[436

Explain the issues involved in international capital budgeting. (07 Marks)The following table provides the exchange rate between the British Pound (GBP) and the USDollar (USD) quoted by a large international bank on February 18, 2015. The quote is ferthe number ofUSD perGBP. t:"Q#Spot:1.440711.4411 ; lmonthforward:1.440811.4413 ; ,S,;.:"*3 month forward : 1.441011.4415 ; 6 month forward :1.441611.4422. . \;- '

Suppose that on February 19, 2075, the treasure of a US corporation enterffitii*a longforward contract to buy f 1 million in 6 months in order to hedge againstp&4.thange ratemoves.i) Suppose the spot exchange rate rose to $ 1.500/GBP at the end of the 6 month, ascertain

the total pay off from long position to US corporation.ii) Suppose the spot exchange rate fell to $ 1.3500/GBP at the end o.f 5 months, ascertain the

payoff to US corporation. (10 Marks)"ttr'

a. Spot rate MXP16.60: USD I ; 6 months forward rate MXP16.62 - USDI ;

lnterest rate, MXP : 8o , USD : 5oh. Given the above data, show how a trader can makeprofits? (05 Marks)

b. In London, a dealer quotes : GBP/CHF spot : l'.5250155 ; GBP/JPY spot : 180.80/18 1 .30 .

Suppose in Genera, the quote is CHF/JPY spot:51.1530/51 .2550. What can atraderdo?(05 Marks)

c. The spot exchange rate for the Euro,deelines from EUR 1.50/USD to EUR 1.20IUSD.Which cuffency has depreciated an4.by- how much? (05 Marks)

d. A forex dealer of a bank gives ypu 4 , Epot quotation of INR/GBP : 104.3219/24. What doesthe quotation imply? \ * (05 Marks)

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"t"Spot rate is iNR60/USD ,; ,,

90 days forward rate is INR59.50iUSD. lnterest rate on borrowing in India and USA is 6Yo p.a.lnterest rate on deposit/invOstment is 5o/op.a.A 90 day call optibn is&aving a strike price of INR 59.60 and a premium of INR 0.05 per USD.A 90 day put ogti$ji;is having a exercise price of INR 59.80 and a premium of INR 0.05 perUSD. Spot rate,oh.the 90" day is INR 59.80/USD. Given the above data, examine the followingfour alternativestf contractual hedge as applied to an importer who has imported goods worthUSD 10,000'ftm the USA and having to make payments after 90 days.a.

b.c.

d.

No hedle.Forward market hedge.Money market hedge.Currency options hedge. (20 Marks)

2 of2

USN I2MBAFM427

Fourth Semester MBA Degree Examination, June/July 2Ol5Risk Management

,i,_,Time: 3 hrs. Max. Marks:Pq, '.

l!it., a

Note: l. Answer any TI{REE questionsfrom Q.No. 1 to QNo. 6 ,-, ,i""'2. Question No. 7 & I are compulsory.

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2a.b.

3. Use of Logarithm, e*, normal distribution tables permifredr'

What are the motives of hedgers, speculators and arbitrageurs in a derivatives market?

... ,'''* " (03 Marks)WhatisaFRA?StatethesignificantcharacteristicsofaFRA.Discuss the major types of Pure risk. Explain the methods of managing pure risk. (ro Marks)

Bring out the differences between market risk and credit risk*.u,' ' (03 Marks)Mr. X is bearish about the index. Spot index Nifty stanfu'';AZZSO. He decides to sell onethree - month Nifty call option contract with a sp"{\e rhlue of 2275 for a premium ofRs 28.60. Three months later the index closes at2225. Calculate his profit / loss on thisposition. Had he purchased a 3 month Nifty put,q,ption contract with same strike price, whatwould have been his pay off at maturity when',the index closed at2250. (Each Nifty: 200points). ,ltt,., (07 Marks)

c.

3a.b.

Bring the differences between Forwarf,,and Future contracts. (10 Marks)

Explain Value at Risk. ,,.,'',.'1"-'.i (03 Marks)Discuss the underlying motives for a swap transaction. What is Plain Vanilla swap?

.,,.s,, \,f' (07 Marks)c. An investor holds a portffi'o""worth Rs 11,75,000 that almost tracks the Nifty lndex.

Currently the Nifty futures is'quoting at 6500 and the investor tends to stay away from themarket due to the ensuiug general election, since he expects that market may decline by fivepercent. Show how,esf@ futures can help him to cover the losses in spot market. How manycontracts shou$iftb*sell? Assume contract multiplier : 50. If his portfolio had beenAggressive than }tifty say a beta of I .25, how many futures should he trade? (10 Marks)

4 a. Suppose*r<ii'l'- year,2-year,3-year, 4-yearand5- yearzeroratesare 3yo,4yo,4.6yo,5% an45.3Yo per annum respectively. Calculate the forward rates for the second, third,foun[anh fifth years. (05 Marks)

b. DiseuSs the factors affecting the prices of options. (05 Marks)c*;ffira is interested in purchasing a call option on Dabur Ltd with an exercise price of Rs

,*;*,:100 and two years until expiry. Dabur Ltd is currently trading at Rs 100 per share and the

"*,_\.

","' annual variance of its continuously compounded rate of retum is 0.04 or (4%). The treasury

'rl*',' bill that matures in 2 years, has an interest rute at continuous compounding of 5o/o perannum. Using Block and Scholes model, Calculate the price of call option? What does Put

5a.b. Calculate the Rupee value at risk for the given portfolio of Rs 10 millions at99%o confidence

call parity imply about the price of put?

Explain the structure ofcredit default exchange swap with an illustration.

interval for a holding period of 30 days.Variance - Covariance matrix of two securities

Security A BA 0.06250 0.00375B 0.00375 0.02250

Proportion 0.5 0.5

(10 Marks)

(05 Marks)

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(05 Marks)

12MBAFM427

c. Assume that ABC wants a floating rate, LMN desires a fixed rate. There is an intermediarywho arranges the deals for ABC and LMN and derives 50 basis points as its fees. Design aswap deal for ABC and LMN in such a way that it benefits both companies when they facethe following term structures.

ABC Fixed rate Floatine rateABC rc% MIBOR + 25boLMN L2% MIBOR + 75 bp

a. Write a brief note on economic functions of commodity derivative markets, \ - iro Marks)

b. Tata power is trading in the spot market at Rs 70. The continuously conipgfunded risk freerate is 8Yo per annum. Calculate the fair value of a 3 - month futures. c6"rdhct for each of thefollowing scenarios : i) When the stock pays no dividend iill ffien the stock pays adividend of 5% iii) When the stock pays a dividend of Rs lffidne month time.

a. Explain how companies planning new bond issues "* nM. rr,.rrU -rr .rtllli..]i,futures market. ,1

", , (05 Marks)b. A bank's risk management deparlment has identifid''that it has too much exposure to a

particular client and intents to reduce it by Rs 200 million. Explain the consequences ofusing a credit default swap here. , ..o (05 Marks)

c. Explain the rationale behind the calculation Sfbptimal hedge ratio. (05 Marks)d. "Call writers and put buyers exhibit bgarirsfl sentiments". Do you agree? Explain. (05 Marks)

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CASESTuDY(compulsory): .'.:. "\"lt''

BRTI is a provider of te tion services. Its diversified service range includesmobile, voice and data using 3G and 4G technologies. In Oct 2013, it completed theacquisition of WBSP Ltd. share is trading at Rs 275. Mr Dalal, an active trader based on his

reads an upda6'&bm Moody's ratings develops a different view of BRTI. He decides to create astraddle usias;D'ell and put option with a exercise price of Rs 300 call premium was Rs 7 andput prenitrih Rs 2.

-?*'r'u,'a. What are the motives ofMr. Dalal and Mr. Karthik in using bull spread and straddle?

(05 Marks)b. Can they use Nifty options, in case they had long position in BRIT in spot market to hedge

their position? (05 Marks)c. Calculate the maximum loss I gain to Mr. Dalal. Detail his pay offusing a diagram.

d. calculate the Break even prices in the straddle. Detail the pay - off at Rs 28#5#TIB.(05 Marks)

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USN I2MBAHR445






by going global".(05 Marks)

in interaction primarily betweenanother culture". ln the light of


of practices to attract,(05 Marks)

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. Fourth Semester MBA Degree Examination, June/July 2015lnternational Human Resources Management (IHRM) ,,

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Note: l. Answer any TIIREE questions from Q.No. I to Q.No. 6.

2. Question No. 7 and I are compulsory.

la.b.c.

PART _ A.

What do you mean by global integration and differentiation? {.r,',, (03 Marks)::, :,,.'' (07 Marks)Discuss the types of expatriate training.

Explain the different approaches of Intemational Human Resqurces Management.:'r: (10 Marks)

What is Expatriate Failure?Describe the factors that constitute cultural diversity.Discuss in detail about the methods used in the Intemational recruitment.

a. What do you understand by Intematiqal performance management?b. What are the factors affecting Inte@ional mergers and acquisitions?c. Explain about the key componeptpof{ntemational compensation.

\,1,i '

a. State the sources of OrganisSiixibl knowledge.b. Briefly explain the performance management cycle.c. Discuss the key issues in the Intemational labour relations.

a. State the obstacles of International staffing.b. Explain HRM practices of Japan.c. Elucidate training and development of International staff.

a. State thg characteristics of UK HRM practices.b. Explain the issues and challenges of IHRM.c. Discuss in detail about performance appraisal of International employees.

PART _ B

,7 a. "Most companies move their business operations to foreign countriesComment.

b. "An lntemational manager is the person who is involvedtwo countries cultures both their home country culture andthe statement discuss the types of International manager.

c. Write a detailed note on social security systems in United States.d. Critically evaluate the statement "HRM encompasses a wide range

deve lop, reward, motivate, in te grate'and retain emp loyees".

1of 2

PART - CCASE STUDY :

Mr. Arif Khan - a Malaysian national and an MBA from lnternational Islamic university.".Malaysia was unable to fulfill the long awaited desire of his wife of working and living,:'h'dforeign country. Finally situation has set - in as Ghana Telecom, Ghana selected Mr. ffi1,'6sits marketing manager on a contract basis for 3 year period. Mrs Khan was exited ant1""$lanned

for the departure of the entire family including two children, her old parents In facb Mr, Khantried to convince his wife that he does not know anything of Ghana. In addition, hb i["formed hiswife that the culture, climate, living cost, social security and political situations of Ghana are

quite different from that of Malaysia and he has no clear idea of all these aspects. But Mrs.Khan did not listen to him and ultimately she herself decided the date for their travel.

The Ghana Telecom could not arrange for their work permit, visa and air tickets before thedate fixed by Mrs. Khan. Then Mrs. Khan asked her husband to arratrge for visitor's visa for allof them and buy the tickets from their savings as Ghana Telecom any how reimburse the cost oftravel. Mr. Khan could not displease his wife and ultimately they landed in Ghana as planned byMrs Khan.

The housing and schooling facilities in Ghana are quite inferior to the expectations of Mr &Mrs Khan. However, she initially did not complain as everything was done as per her wishes.But two children's started complaining of the facilities in the school everyday. Sooner or thelater, her mother fell sick and Mr. Khan had'to spend 50Yo of his savings for her medicalexpenses, as Ghana Telecom's pay package does not include the medical allowances for otherthan employee, spouse and children o,f,,etuphyee. Sooner or the later Mrs Khan's father in lawalso fell sick and Mr. Khan started e;ql.bridncing financial crisis.

Mrs. Khan;s honeymoon stage",,u&abver within three months and her desire of living in aforeign country was also fulfitled. Sooner, she developed a negative picture of Ghana andstarted feeling that they could not live properly as the food stuff they desire is not available inGhana as well as the entertainment facilities are not according to Malaysia as the home land isfar better than anyothre country including Ghana. She started murmuring and pressuring Mr.Khan that we should,'go back to Malaysia. All the family members could muster the strengthand support froqr Mfs. Khan. Thus all the members promised Mr. Khan that we should leiveGhana within 15, days.

Mr. Khan b6 not do anything except tendering his resignation and Ghana Telecom did notpay for th0ii retum fare as he did not honour the contract of working for three years. Hissuperior expressed his unhappiness over the resignation, as the Ghana Telecom has to restart theselection process for the job of a marketing manager. Mr. Khan requested his friends inMalaysia to send money for their return ticket fares as his savings were just dismal. Finally,whole family landed in Malaysia.

Questions :

12MBAHR445

(05 Marks)(05 Marks)(05 Marks)(05 Marks)

a. Discuss the major reasons for the failures of Mr. Khan.b. To what extent Mrs. Khan is responsible for the failure ofMr. Khan?c. To what extent Ghana Telecom is responsible for the failure ofMr. Khan?d. What strategies do you suggest for the prevention of such expatriate failures?

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USN 12MBAHR446

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Personal Growth & lnterpersonal Effectiveness

Time: 3 hrs. Max. Marks:1Q"0,,

2. Question No.7 & I are compulsory.

What are T-groups?

Explain the concept of self-awareness and self esteem and relationship between them.(07 Marks)

Briefly explain the seven habits of highly effective people. ! ^

(10 Marks)

What is emotional intelligence? .: ,s '

(03 Marks)

What do you mean by social adjustment and habit formatieg,ri Explain. (07 Marks)

Explain J.P. Guilford's Trait theory. .Ct:, (10 Marks)

What do you mean by FIRO-B? (03 Marks)

Explain Carl Jung's theory of personality t1ftir. (07 Marks)

What is creativity? Explain the procesp,and blocks to creativity. (10 Marks)

l-#'*#Define personality # (03 Marks)

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What is time structuring? Exp.fai_n1vays of structuring time by giving and receiving strokes.

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Explain Johari window. Hbw"does it help in discovering self & others?

Explain meaning of organizational role.

Explain Type A and Type B personalities.

What is Transaction analysis? Explain in detail.

What is Neuro-Linguistic programming?

Discuss defence mechanism.:'"Discuss appreciative enquiry and group relations conference in detail.

Briefly explain "Six thinking hats" given by Edward de Bono.

What is the importance of "Life Positions"? Discuss.

Discuss steps in developing a self improvement plan.ooHonouring commitments requires proper time management." Do you agree? Explain.

(05 Marks)

12MBAIIR.446

Case Study:

Marcy is an administrative assistant to the purchasing manager of an electronics firm. Marcyhad worked happily for her supervisor. Mr. Delisi for three years. Two weeks ago,Mr. Delisi transferred to a new position and Marcy was assigned to work with hisreplacement Ms. Minzer Marcy's new supe*isor is quite capable and efficient Urq,;f@short on patience. She speaks crisply and concisely to everyone. ,*,'%"1:

In her eagerness to please, Marcy is very self conscious and as a result ETTOTS.

When Ms. Minzer critisises her work rather sharply, Marcy bursts into tears. Ms.Minzertakes Marcy's tears in stride but becomes extremely irritated with Marcy's continuedapologies for her previous elrors. Finally, she arranges for Marcy to be tfansferred to anotheroffice.

Questions: ,

a. Does Marcy have a problem with her self esteem? What evidence do you see to support thisconclusion? (05 Marks)

b.

c.

Is Marcy expecting too much of herselfl Should she see herself as a "Perfectionist" andembark on a self-improvement program or should she accept herself as a person whooccasionally makes mistakes but learns from,ffsur? (10 Marks)Assume that Marcy goes to Mr. Delisi for fbidndly advice. After listening to Marcy's story,what guidance and advice might he offor? ''"

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USN 12MBAHB447

Fourth Semester MBA Degree 2015Organization Development

Time:3 hrs. Max. Marks:100Note: 7. Answer any TIfREEfull qaestionsfrom Q.No.l to 6.

2. Q.No.7 ond I are compulsory.

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Define organizational development.Explain briefly the characteristics of OD.Briefly discuss the classification of OD interventions.

What is organizational change?Explain different types of change.Briefly explain the process of OD.

What is OD intervention?Explain Kurt Lemin's model of planned change. ,,:

Explain techno-structural approach to OD.

What is coaching?Exp lain third party peacemaking intervent ions.Describe briefly the action research model. :,.

strategies to overcome the

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resistance to(10 Marks)


Who is an OD practitioner?Discuss the ethical violations in OD co.4sulting.Why do employees resist change?,*,$6gplain thechange. !

What is business process re-engineering?Brie fl y exp lain emp lo yee in;zo lve ment intervention."Quality management and OD compliment each other". Elucidate.

Assume that you a.e appoirrted as HR manager of X company. There are around 500employees and S,@prtments you find that there are a lot of inter group conflicts.What type ofcott&et solving interventions do you suggest?Mention sorne;proup based interventions which would strengthen team spirit.

CASE STUDY,,i,:'i' Rapid Innovation

A'ptrls$ile iron pipe factory operates in Bidar, Karnataka, India. It is a joint venture between a

",,ffi'us Indian and Japanese company. This factory is run by Japanese managers and*",hipervisors. They have provided technology, set up the plant, run the operations on a day tou"''" d&y basis and guide the Indian workers, supervisors and manager too.

Ever since the Japanese installed their plant three years ago, productivity never went beyond50% of the related capacity and quality rejections hovered around 10%, which they wantedto bring down below 5Yolevel.Inspite of employing their famous quality tools plus a mix ofTPM and TQM approach for three years, neither productivity nor quality improved by evenlyo, OD practitioner applied rapid innovation to increase productivity and reduce qualityrejections.Ouestions:

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a. Is rapid innovation an ideal intervention to increase productivity? If yes, how? (05 Marks)b. What steps are to be followed to apply rapid innovation as an intervention? Briefly explain

each step.c. What are the expected outcome of rapid innovation?

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Fourth Semester MBA Degree Examination, June/July 2015Strategic Talent Management

*,,r,Time: 3 hrs. Max. MarFliO0

Note: l. Answer any THREE questions from Q.No. I to Q.No. 6. .{*;:,:*'2. Question No.7 and I are compulsory.

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12MBAHR448

(10 Marks)



la.b.c.

2a.b.c.

3a.b.c.

.e,+:3 (03 Marks)Define Competency. ...,i.r._

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Write a note on SMART goals. ,_.,ri,_, (07 Marks)Discussvariousmethodsusedinperformanceappraisal

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Give the meaning of employer branding. .",u J',1 (03 Marks)

Elaborate the approaches to competency mapping. * c , (07 Marks)

Enumerate process of succession pianning (i0 N,iarkst

"j*"Y"|What is survey method of data collection? r ).,- ., (03 Marks)Elaborate the various stages of career develgrffini. (07 Marks)"The one who can perform the job well Md get high reward in comparison to the poorperformers". In the light of this statemgpt,.explain performance linked remuneration system.

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a. Name the key drivers of employge .fu"g"*"nt.b. Enumerate various parameters 6o'i&dasure employee engagement.c. Describe the various steps invdved in talent management process.

-;-'qr''t'tWhat is Performance fe.edback?Outline the characteristiCs of effective HR leaders.Write a detailed kg1pon competency mapping procedure and steps.

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a. What is La{ei4hiring? (03 Marks)b. Describer,iifdetail Ql2 model of Gallup. (07 Marks)c. Expla.i 'Various mistakes which may occur in succession planning. (10 Marks)

a. -Xeiit is a member of market research tea-m. His boss periodically observes his work on-$ soecific aspects of his job (client calls conducting meetings, attending seminars etc) and"*'writes down, using specific behavioral descriptions, what he sees Rajiv doing. What

appraisal technique, in your opinion is he employing? Explain.i) BARS ii) Graphic rating scale iii) Forced choice comparisoniv) Critical incident v) Checklist. (05 Marks)

b. "Today many industries still follow traditional techniques of performance appraisal."Do you agree? If you, defend your argument with reasoning. (05 Marks)

c. Ananya works for a small private sector bank, as a cashier. She likes the steady hours, thepredictable schedule, the pleasant co-workers, good working relationships with he customersand the image of the bank. What anchors are important to Ananya? Justify your answer.i) Security, creativity ii) Security, managerial competenceiii) Creativity, autonomy, Security iv) Creativity, autonomy, technical competencev) Technicalcompetence, security. (05 Marks)

12MBAHR448

d. Should companies make special efforts to deal with career - family problems through part -time work, job sharing, flexitime and other programmes? Elaborate, give your opinion.

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CASE STUDY :

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Mr. Rakesh accepted a new promotion as manager with mixed feelings. He was pioud ofhaving his work recognized, but he had some doubts about how he would like &r8llnew work.His former job as officer [PRO], Delhi Development Authority [DDA] involved regular contactwith general public, recoveries and processing their ccmplaints, nneetings.,iVith the press andimage building. It was a high profile job involving lot of exposure to m"edia and publicity. Asthe PRO, he could build a good picture of DDA in the minds of thegeneral public throughadvertisements, press confeienceJ and television coverage trigSf{ffin! the achievements ofDDA in developing and constructing residential and commercial properties in and aroundDelhi. His new job in the Administrative wing as manager ially a desk job, workingwith files relating to the applicants registered for vari g projects coming up in NorthDelhi Area under the name'Rohini Scheme'

Rakesh missed the routine of his old office **,*h" people he had worked with. He had aprivate office now fully carpeted and air - conditi@d, but he felt he really did not have thenecessary background for the job. When he submitted his first report on the Robini Scheme tothe Director of the project. The Director Was rtice enough, suggesting some changes that in factmeant that Rakesh had really got off thgfu*t<. The Director said not to worry, "we all have toieam a new job". The more Rakesh tlihr,lght about it, the more he wanted to go back to the oldjob. But he hesitated for fear that he'would be branded a misfit by management and thusdisqualified for any future promotions.

....,4-.r"Questions :

fl"F,J'a. If 1'ou were Rakq,Sffioss, what could you do to rectify this situation? (10 Marks)b. couid *tr rl$ * have been avoided altogether? (10 Marks)

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