3. What have you learned from your audience feedback?

Sample of our post production questionnaire

Sample of our post production questionnaire

Introduction about our audience feedback

• Our audience feedback was gathered by getting a sample of 20 people to view our music video and giving them post production questionnaires that were related to our production. We highlighted the production to this particular group of people to display what our media product consisted of and how much effort we included within the production. Following this, they gave us verbal feedback about the positives of our video and things that we could have potentially changed to make it look better. Secondly, the sample wrote their ideas down on the questionnaires about whether they enjoyed aspects of our production, or whether it could be changed to ultimately make it look more effective and original.

• After looking at all the feedback, our group took into consideration all of the negative feedback that was given to us both verbally and on paper. We then went back to the media suite to change elements of our music video the sample didn’t enjoy, so we could ultimately make it look a lot more enjoyable, interesting and effective (also so we could therefore get the best grade possible).

Positive feedback we learnt from our audience research

- The audience stated that they enjoyed the variety of locations we utilised in our music video. This was shown within the results we gathered, which highlighted that our variety of locations made the overall production seem fun and entertaining.

- Moreover, some audience feedback highlighted that the video contained an exciting display of images and was flowed well throughout the entire production. This ultimately highlights that that these particular people felt that overall, our production was very strong and contained elements that made it look like a proper music video.

- Likewise, the audience enjoyed the mixture of both coloured lighting and black and white footage because, according to our audience, it made ‘our production more interesting and clear’.

- Our questionnaire results also highlighted that the lip synching was mostly in time with the music. However, some members of the audience said that parts of the lip synching was not in time with the music. For example, one person highlighted that ‘the lip synching could have been better, as some of the words that were coming out of the artists mouth was not in time with the lyrics’. In turn, our group did our best to defeat this problem by going back onto Adobe Premiere 2.0, in which we did sort out our lip synching problems.

Negative feedback we learnt from our audience feedback

- The audience stated that they enjoyed the montage editing within our music production, as it flowed with the pace of the music being played. Moreover, one member of the audience stated that the use of montage editing created an exciting and interesting effect.

- However, there were also some members of the audience that criticised our montage editing as according to them, it was too repetitive and unoriginal. Also, they also commented on the fact that we 'apparently' didn't include that many camera angles, which made our production seem ' boring and unoriginal'. As a result of getting this negative feedback, our group went down to the media suite to defeat this problem. The first thing we did to make better our video was look through various concert footage that we recorded from a high and low angles. From this, we then implemented certain footage into places on the timeline that we felt would help make the production look a lot more genuine and realistic, but most importantly, engage the audience with our product.

- The following week, we distributed out 10 more post-production questionnaires out to a new sample of people to see how they felt about the music video we produced. From this particular feedback, all our results were positive. For example, one member of the sample said that 'the footage within the video made the production look realistic, I never wanted the music video to end'. This emphasises that with collective contribution and effort and hard work paid off. In turn, we had created a fun, and exciting product.

- Likewise, one of the members of the audience stated that there was 'no correspondence with the lyrics and the images displayed. The reason for this is because was because wanted to create a performance related video that only depicted our artist singing in a concert, as opposed to images that related to the lyrics – 'love'. This highlighted that some people from this sample wanted more elements of narrative related visuals, because it would improve our overall production, if our group were to utilise some narrative related visuals within the video.

Negative Feedback we learnt from our audience research

• The audience felt there were too many shots being displayed within our production, which made it confusing to watch because they couldn’t really understand what was going on in some parts of the video. One member of the audience stated ‘it would have been better if our production was slower in order to understand the forms and conventions of our production more effectively’.

• The audience criticised the lyrics to our song. Reasons for this consist of the fact that they thought the overall song was too repetitive. Our group felt this was a true statement. However, we felt the lyrics were very effective and unique in comparison to real media products. For example, we consider 'I feel love' to be an effective title in comparison to real media productions, as it directly implies the song is going to revolve around love - which it does.

• However, there is only a slight glimpse of the theme of love within our music video as we thought it would be more effective to create a performance related production. The reasons for this are because we felt by creating a performance related product, we could therefore display symbolic signs, whereby, T.G.F.A was performing in a concert location in front of his loving fans who enjoyed listening to his songs and thought he was a genuine and unique character.

Negative feedback we learnt from our audience research

• The audience criticised the imagery that our group displayed in our music video because it had no relevance to the lyrics. This statement is true to some extent as there is only one visual that relates to ‘love’ shown within the production (the red roses portrayed at the start of the extract).

However the audience didn't understand that our video was performance relates, as opposed to a narrative related. Therefore, the imagery of the lyrics to our chosen song was not needed to be highlighted in our product.

Improvements that we could of made

• More vibrant song choice - The audience mentioned that our song choice wasn't vibrant

enough through our given imagery, beats and complete soundtrack. As a group we felt this audience’s view did not reflect the construction of our music video, as we spent time in our production's camerawork and post production process of editing to make a successful vibrant video that our group had planned to achieve through our given primary research. There was no way that our group could of improved our song choice as it was the best TGFA song that we had come across through listening to all his soundtracks.

• More camera angles - The audience criticised the use of camera angles as it had no variety. This considerably was true, and as a result this was one of the key areas where are group could of improved throughout our camerawork , as we didn't implement enough low and high angle shots.

• Change the song choice as it was too repetitive - An audience member’s stated that our soundtrack was too repetitive, this however is a fair statement as our song choice was to a large extent repetitive. However our group knew in our pre production stages that our song choice was repetitive, but entail we felt this would make our song more effective towards the audience as they would know the lyrics to our song by heart. Our song choice was quirky, retro and exciting for viewers to listen to nevertheless. By the time our group had discovered our audience feedback, it was too late to change our soundtrack as we had already constructed and finished our music production. Nevertheless, if our group had asked in our pre production questionnaires whether the audience would liked a repetitive song, that we could of changed the planning of our production in time, which inevitably have made our production more successful towards our target audience.