Who would be the audience for your media product

By Josh Chapman

My Target DemographicNew affluent workers

• This youthful class group is economically secure, without being well off• These people have high scores for emerging culture, such as watching sport, going to

gigs and using social media• They do not tend to participate in highbrow culture, such as classical music and

theatre• People in this group are likely to come from a working class background• Many people in this group live in old manufacturing centres of the UK in the Midlands

and North West

My Targets occupation My audience would being doing occupations

such as teaching, nursing, secretary, solicitor, call centre worker, or accounts. The jobs my audience are doing will be social jobs that revolve around assisting others, generally of the same class.

What does my audience do in their spare time? I believe my audience would spend their leisure time doing activates

such as going to festivals, watching sporting events, shopping, cinemas or fun competitive events. My audience may also have sporting hobbies in there spare time such a gym, swimming or running.

My target audience would be interested in a pop culture of music. They would be willing to follow there favourite artist/ band around the country to see them play.

My Target audience is “economically secure, without being well off” this means they will not be able to afford lots of designer clothing, they will have lots of nice clothing similar to what my model is wearing.

Future aspirations My Target audiences future aspirations would be to become more economically stable and have more disposable income to peruse there hobbies or increase there leisure time. They may also start wanting to increase the “highbrow culture” activities they take part in, e.g. theatre, dinner events and musicals.