QUESTION 3 & 4JESSICA ISAACS 0115

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WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY? • - All magazines need to be distributed by a company to their audience. There are some

independent distributors, but they don’t receive as much exposure or sales• - I think that distributors like Bauer Media Group and IPC Media would be interested in MDS

because it’s to a very select audience and also has a wide age range so would make a lot of money.

• - MDS is a digital as well as physical magazine. The selling price (retail) for MDS is £3.80 (one copy). As a digital subscription, a month’s subscription would cost £23. The magazine would be published every Friday*

• - Bauer Media Group also distribute lots of wellknown music magazines (such as Q & Kerrang!)• - IPC distribute magazines like NME. *NME is a free magazine.

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WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

• My magazine is in the pop/lyrical genre, and because it also explores music as well as dance and fashion, the genre is a lot more broad and applicable to the audience. Therefore, my target audience are aspiring musicians and dancers aged from around 9-10 to 16-24. There would be two issues of the magazine, one for our younger readers – which would include free giveaways like little mirrors, headbands and lip-gloss palettes. For our older readers, there would be items like in ear headphones, headphone splitters (more technology based items). I think that these giveaways are more suited to each age group division because the older readers aren’t going to really be interested in a little kids’ makeup palette and vice versa.

My magazine doesn’t have a set precedence in terms of “being a certain social class to read/contribute to the magazine”. MDS (previously named: MusicDanceStyle) believes in the mantra that everybody in terms of ethnicity, social class and where they live (in relation to postcode wars) are equal. So everybody has the right to contribute, buy and read the magazine. There are not any type casted artists or any provocative language that could be seen as offensive. Our younger audience would be able to contribute to their copies by sending in posters or drawings that we at MDS can feature within the magazine. This gives the magazine more of a collective and child-friendly approach to music, dance and fashion.

AUDIENCE PROFILESYOUNGER AUDIENCE

Name: MonicaAge: 10Age Bracket: 9-11Monica is 10 years old. She is currently studying for her finals (SATs) in South-East London. Monica loves music and dance – she’s even a title holder! Monica told us “I love to read MDS – the best time to read is when I am in my music class or on the sofa with marshmallows!”

OLDER AUDIENCE• Name: Kari

Age: 17Age Bracket: 16-24

Kari is an A2 student. She studies performing arts in West London and she performs at concerts twice every month. She told us “MDS is a really inspirational magazine. There was a time when I had stage fright, but after reading other peoples stories and how they conquered it, all I do now is slay the crowd!”