Q5 HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

I used sans-serif font throughout the whole of my magazine as that is what is conventional in Hip-Hop magazines, I used big bold lettering from Photoshop. (Avenir Next Condensed in various weights and slants) By doing this I attract the

reader because the lettering stands out and is significant therefore it will entice the reader to look at and purchase the magazine, furthermore the font and text is aligned properly and therefore looks symmetrical, something that readers

will find interesting because of the layout. The logo and head mast are in bold black and white colours which is a convention you see often in Hip-Hop magazines, therefore will appeal to them also.

When choosing the clothes for my models I wanted my models to wear conventional hoodies and base ball caps, dark colours and trainers. I wanted to

challenge the conventions of usual Hip-Hop magazines as I found them to be too overwhelming and intimidating, also I wanted to make it seem as least

intimidating as possible. My models are wearing dark colours to match the overall colour scheme of my magazine as well as being inspired by other Hip-Hop

rappers. This means that the average consumer will be able to tell that it is a Hip-Hop magazine because of the use of Street Wear Clothing.

I also used only Asian models to portray that other ethnic minorities relate to Hip-Hop and that it is not just a African-American music genre, a lot of people

might not like that idea, however I am only targeting a niche category of Hip-Hop fans that want diversity in the music genre.

My front page is not conventional to a Hip-Hop magazine because I have taken a heavier influence from an independent Hip-Hop

magazine: Bonafide. You will not usually find this type of pose on a front cover and so it is

more interesting because it is not the norm, or does not have the exact same conventions of a

Hip-Hop magazine.

I kept the sell lines to a minimum by just featuring artist’s name that have heavily

influenced Hip-Hop in the generation. By doing this I am attracting their target market because

their fans will want to read about their favourite artists. Furthermore by having them as features it also shows who we are targeting because we have well known artists from the

music genre.

The use of red on the cross is something that jumps off the page because it is vivid and bold.

Therefore it will attract the reader to look at the featured artist on the sell lines, attracting the consumer even more. The colour red is

well known for making a customer want something more.

Conventionally you will not see a contents page that spreads over like this with one full image. However my target audience preferred having more visual stimulation, and by having the picture spread across two pages it

showcases my photography skills as well as a story which progresses throughout the magazine. By having the large image as the background to

the text of the contents page it forces the reader to look at the image, and by doing so the reader will most likely continue to look through the magazine

because I have grabbed the audiences attention with visual stimulation.

By having the double page spread labelled as COVER STORY it clearly states what the section of the magazine is about, furthermore because it relates to

the front cover and contents page the reader will have more focus on the main article because of the massive font. I knew that if I just had the images bare with no text the reader will most likely not read the article, therefore I placed a pull quote over the female model so that the reader will be drawn

to it. Because it is a significant quote the reader will want to read more about what she has to say, or what the article is about.

I wanted to make a second double page spread because I thought that the ‘Artists’ would want to say more and conventionally cover stories are much

longer than a single double page spread. Therefore I stuck to that convention and made a second double page spread. This allows the reader to gain more detailed information which will allow the customer to feel satisfied with their experience. I also added the magazines logo with their group name F.W.A to show the collaboration between both the magazine and artists, it shows that we have a good connection with the artists and it looks very professional and

sophisticated. Something my target audience appreciates.