Punch Columbia 2015

Total: 291Online: 227Physical: 64

Day 5 - Type of InterviewStudents: 19 (web: 16/physical: 3)Companies: 2Universities: 1

Value Preposition Customer Relationship Customer SegmentsKey Activities

Key Partners

Key Resources

Channels

Cost Structure Revenue Streams

1. Universities (Ivy League)2. Universities bodies3. Large companies

Students1. Pre- travel course: Develop some basic skills that are required to the job2. Main activity: Travel and work experience3. Post- travel Debriefing: A feedback of the experience and the chance to be hired or not

Large Companies1. Set the profile of the vacancy2. Find a summer experience vacancy in a unit abroad to give the students an opportunity3. Choose to hire or not based on the student experience's result

StudentsHelp students to get prepared to the job Market through real job experience abroad improving their technical (ex: Excel and VBA) and communication (ex: interpersonal, writing and speech) skills as well as character building (ex: resilience, pro- activity and creativity through unconventional methods such as group dynamic, sports and military technics)

Large CompaniesHelp large companies to lower the turn over by helping them to hire better prepared young professionals to vacancy opportunities such as financial, commercial, developer, HR and business analysts

StudentsGet: Be present in universities fairs, social medias, students bodies and post advertisement in all websites channels.Keep: Give an unique experienceGrow: Additional short courses

Large CompaniesGet: Scheduling sales meeting, HR fairs and PR eventsKeep: Build a customer relationship teamGrow: Sharing testimonials of successful cases and get credibility

To students1. Partner universities relationships2. Web channels: Universities websites, social media and job posting websites

To large companies1. Sales force2. Marketing force including advertising and events

Young americancollege students and recent graduated18- 25 years

Large CompaniesSuch as Multinationals, Banks and Consultant Groups

Students and Large Companies1. Job vacancy for a summer internship at a partner enterprise2. Professional that will help the students develop technical and communication skills

Students and Large CompaniesWe are a Value- driven company. Our main costs are:1. HR professionals to match the companies need and student's profiles2. Professionals to coach the students during the whole experience (pre- course and debriefing) 3. Professionals with specific skills to lead the short additional courses

StudentsFixed Menu Pricing:1. Fixed payment for the whole PUNCH experience (pre- course, travel and work experience and the debriefing)2. Specific payments for additional courses

Large CompaniesDynamic Pricing:1. Price negotiation between two or more partners and it will depend on the number of job vacancies2. An amount will be charged per vacancy and a monthly fee will be charged for accessing the Curriculum's Database.

Value Proposition Customer Relationship Customer SegmentsKey Activities

Key Resources

Channels

Cost StructureRevenue Streams

1. Brazilian Universities 2. Brazilian Universities students3. Technology companies

Brazilian Students1. Course: Develop some basic skills that are required to the job2. Main activity: Work experience3. Post experience Debriefing: A feedback of the experience and the chance to be hired or not

Technology Companies1. Set the skills required for

the company 2. 2. Find a vacancy in a

partner unit to give the students the Punch experience

StudentsHelp Brazilian students get prepared for the Technological Market through real job experience improving their tech (ex: Excel and VBA) skills as well as character building (ex: resilience, pro- activity and creativity through unconventional methods such as group dynamic, sports and military technics)

Technology CompaniesHelp Technology companies lower the turn over by helping them to hire better prepared young professionals to vacancy opportunities

Brazilian StudentsGet: Be present in universities fairs, social medias, students bodies and post advertisement in all websites channels.Keep: Give an unique experienceGrow: Different levels for certification

Technology CompaniesGet: Scheduling sales meeting,

Cold calls, Word to mouthKeep: Build a good customer relationship Grow: Sharing testimonials of successful cases and get credibility

To Brazilian students1. Partner universities relationships2. Web channels: Universities websites, social media and job posting websites

To Technology companies1. Sales force2. Marketing force including advertising and events

Young Brazilian college students and recent graduated

-18 to 25

Technology Companies based in Brazil.

Brazilian Students and Technology Companies1. Real Job experience vacancy at a partner enterprise2. Professional that will help the students develop technical skills and character building

Students and Large CompaniesWe are a Value- driven company. Our main costs are:1. Professionals to coach the students during the whole

experience (pre- course and debriefing) 2. Professionals with specific skills to lead the short

additional courses

Brazilian StudentsFixed Menu Pricing:1. Fixed payment for the whole PUNCH experience (pre- course, work experience and the debriefing)2. Specific payments for additional courses3.Possibility to get an experience abroad

Technology CompaniesDynamic Pricing:An amount will be charged per vacancy fulfilled with students suggested and certified by Punch

Key Partners


Key Resources

Channels

Cost StructureRevenue Streams

1. Brazilian Universities 2. Brazilian Universities students 3. Technology companies

- Well succeeded entrepreneurs

- Coaching leaders and mentors

- Student organizations- University Professors- Other qualified

professionals

Brazilian Students1. Course: Develop some basic skills that are required to the job2. Main activity: Work experience3. Post experience Debriefing: A feedback of the experience and the chance to be hired or not




StudentsHelp Brazilian students get prepared for the Technological Market through real job experience improving their tech (ex: Excel and VBA) skills as well as character building (ex: resilience, pro- activity and creativity through unconventional methods such as group dynamic, sports and military technics)


Brazilian StudentsGet: Be present in universities fairs, social medias, students bodies and post advertisement in all websites channels.Keep: Give an unique experienceGrow: Different levels for certification



1. Partner universities relationships2. Web channels: Universities websites, social media and job posting websites

1. Sales force2. Marketing force including advertising and events

Young Brazilian college students and recent graduated

-18 to 25


1. Real Job experience vacancy at a partner enterprise2. Professional that will help the students develop technical skills and character building

Students and Large CompaniesWe are a Value- driven company. Our main costs are:1. Professionals to coach the students during the

whole experience (pre- course and debriefing) 2. Professionals with specific skills to lead the

short additional courses

Brazilian Students1. Fixed payment for the

whole PUNCH experience (pre- course,

work experience and the debriefing)

2. Specific payments for additional courses

3.Possibility to get an experience abroad

Technology CompaniesAn amount will be charged per vacancy fulfilled with students suggested and certified by Punch

Key Partners

Brazilian University

Day 1 Day 2Day 3

What we thought What we did What we learned What changed

Young americans would be interested in working abroad

Interviewed american students and brazilian students

Americans wouldn’t go without the certainty of

getting hired, but brazilians would EUA --> Brazil

American students would be interested in our proposalBrazilians are willing to pay

for this experience but americans aren’t.

Students would be more interested in the travel experienceThe real job experience and

course were our most atractive assets

Travel as our maisactivitie--> the work

experience

It was important to decide for a single segment to startInterviews companies from different

segments Tech companies is a good

way to star Focused on brazilian

tech companies

Additional courses would be a good way to grow Interviews students and companiesStudents were interested in having a cetification of the

course

Different levels of certification as a Get

strategy and as a validationCompanies value better prepared students with interpersonal

skills

Interviewed companies

That’s true

Large companies would like to have the match-student /vacancy-done by our company

Large companies have a HR department who would

choose students from the course

Changed our cost structure

Large companies would be interested in paying a monthly fee to have access to a CV database

Companies would be interested in paying a fee

per vacancy fullfilled

Changed our revenue stream

THE GOOD:

• Brazilian students valueinterpersonal skills and woulddefinetly apply to the program

• Companies value character buildingskills

• Confirms that high turnover rate because of unprepared studentsworking under pressure is a problem

THE BAD:

• Brazilian universities don’twant to make partnership\

Large impact on our Key Partners

Good and Bad

# Brazilian undergraduates and recent graduates

8.291.010

# Total companies in Brazil

4.598.919

* Source: IBGE, Folha de Sao Paulo e CNS.

Total AdressableMarket

Served Available Market

Target Market

# Brazilian undergraduates and recent graduated from TOP universities

663.281

# Total LARGEcompanies in Brazil

4.598.919

# Brazilian undergraduates and recent graduates from TOP universities from business and technology majors

442.187

# Total LARGE IT companies in Brazil

2.710

Market Size


Key Resources

Channels


1. Small Brazilian universities2. Technology companies3. Well succeeded entrepreneurs 4. Coaching leaders and mentors5. Student organizations6. University Professors7. Other qualified professionals

Brazilian Students1. Preparation course: Develop some basic skills that are required to the job2. Main activity: Preparation and work experience3. Post experience Debriefing: A feedback of the experience and the chance to be hired or not




StudentsHelp Brazilian students get prepared for the Technological

Market through preparation course and real job experience improving their tech (ex: Excel and VBA) skills and character building (ex: resilience, pro- activity and creativity) through unconventional methods such as group dynamic, sports and military technics


Brazilian StudentsGet: Be present in universities fairs, social medias, students bodies and post advertisement in all websites channels.Keep: Give an unique experience Grow: Different levels and duration for certification of PUNCH Experiences



Partner universities relationships

1. Career centers of universities2. Web channels: Universities websites, social media and job posting websites


Brazilian college students and recent graduated -18 to 25


1. Real Job experience vacancy at a partner enterprise2. Vacancy at a client company2. People: Professional that will help the students develop technical skills and character building3. Physical: Venue


whole experience (pre- course and debriefing) 2. Professionals with specific skills to lead the

short additional courses3. Venue

Brazilian Students1. Fixed payment for the whole PUNCH experience (pre- course, work experience and the debriefing)2. Specific payments for additional courses3.Possibility to get an experience abroad

Technology CompaniesAn amount will be charged per vacancy fulfilled with students recommendedand certified by Punch

Key Partners

MVP

Value proposition: Developinterpersonal skills in students to be more prepared for the job market

Customer Segment: Students value interpersonalskills and companies value a

good portfolio for hiringYoung people

Product Market Fit!

Channels

CustomerRelationships

Key Resources

Product Market Fit

Career center of universitiesSocial medias

Job posting websites

GET

KEEP

GROW

JOB VACANCIES

PEOPLE: PROFESSIONALS TO DEVELOP INTERPERSONAL

SKILLS

Key Activities

Key partners

Revenue Stream

Cost Structure

Need to confirm


Key Resources

Channels


1. Small Brazilian universities2. Companies 3. Well succeeded entrepreneurs 4. Coaching leaders and mentors5. Student organizations6. University Professors7. Other qualified professionals

Brazilian Students1. Preparation course: Develop some basic skills that are required to the job2. Preparation and work experience3. Post experience Debriefing: A feedback of the experience and the chance to be hired or not

Companies1. Set the skills required for the company 2. Providing curriculum profiles according to the company’s needs. Find a vacancy in a partner unit to give the students the Punch experience

StudentsHelp Brazilian students get prepared for the Market through preparation course and real job experience improving their tech (ex: Excel and VBA) skills and character building (ex: resilience, pro- activity and creativity, self knowledge, team work, work under pressure) through unconventional methods such as group dynamic, sports and military technics

CompaniesHelp Technology companies lower the turn over by helping them to hire providing better prepared young professionals curriculum to vacancy opportunities

Brazilian StudentsGet: Be present in universities fairs, social medias, students entities and post advertisement in all websites channels and magazines.Keep: Give an unique experience through grading levelsGrow: Advertise in different cities and get more partners Different levels and duration of PUNCH Experiences

CompaniesGet: Scheduling sales meeting,

Cold calls, Word to mouthKeep: Build a good customer relationship Grow: Sharing testimonials of successful cases and get credibility providing the best curriculum for specific opportunities

1. Career centers of universities2. Web channels: Universities websites, social media and job posting websites


Brazilian college students and recent graduated -18 to 2925

Companies based in Brazil.

1. Vacancy at a partner enterprise2. Vacancy at a client company2. People: Professional that will help the students develop technical skills and character building3. Physical: Venue


whole experience 2. Professionals with specific skills to lead the

short additional courses3. Venue

Brazilian Students1. Fixed payment for the whole PUNCH experience (pre- course, work experience and the debriefing)2. Specific payments for additional courses

CompaniesAn amount will be charged per vacancy fulfilled with students recommended and certified by Punch

Key Partners

Students

Punch Experience

Universities AdsWeb channelsSocial media

Job posting website

Better prepared studentsto the Market

$ Fixed price

Sales force, Marketing force including advertising and

events

Companies

$ Dynamic price

Data Basis for specificvacancies

Better preparedProfessionals

Mentor

Where we ended

Coaches

Militaries

Psychologist

Self knowledge

Resilience

Team work

What we are going to do next

Partners

Interview more universities to try partneships

Interview more teachers that could give courses

Interview well succeeded entrepreneurs to make motivational speeches

StudentsTest with students the MVP acceptance

Test the price

PartnersCompanies

Interview more consulting groups to check if it is interesting to have students through the PUNCH experience

Companies Check how much they would pay for the vacancy fulfillment

Education

Punch Columbia 2015