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The publishing industry is changing and today every company and individual has the tools they need to be a publisher. But the resulting deluge of content makes the role of "gatekeepers" more essential than ever. This presentation discusses the merits of traditional publishing, self-publishing and new media to help landscape, architecture, engineering and planning firms create their own publishing strategy.
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Publish
Newspaper subscriptions31% (2008)10% (2009)
Magazine subscriptions11% (2009)
Online subscriptions%18 (2009)
Print ad revenues dropped 44.9% between 2005 and 2009
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57 books are bought every second in U.S.
Bookstores are bleeding out
U.S. adults with e-reader devices doubled from 14 million to 28 million from 11/2010 to 5/2011
E-books account for 8% of all book sales
Only 15% of e-reader owners say they no longer read print books
Stigma of self-publishing has vanished
GatekeepersTraditional•Publishers•Editors•Journalists•Strict editorial focus •Unbiased•High quality writing•High quality design
New Media•Communicators•Marketers•Professional quality writing•Professional quality design•Not overtly self-promotional•Attention to reader behavior•Cultivate community
