Embed Size (px)
DESCRIPTION
Digital publishing is in high demand these days. But what can guarantee 100% profit from a digital magazine or newspaper? Some publishers mistakenly think that firstly they should choose a platform of the app – iOS, Android, cross-platform solution or a PDF file (if anyone still uses such a format). But it’s actually the second thing to do. The right e-publishing strategy - that’s what all success stories begin with. In the era of mobile generation – people who got used to technologies in everyday life – the best strategy is the one based on user engagement, giving users the multimedia experience so familiar to them. Thus, digital publication is not a way to replace traditional media. It’s a new informational and communicational channel more relevant for the new mobile people. Choosing e-publishing strategy based on user engagement publisher choses the shortest and easiest way to profit and success.
Citation preview
