Publication Research

By Matthew McMinn

General Information

Print production magazines are in decline which is showing an increase in computer based magazines. Computers and laptops + phones will become the main source of magazine stories etc when the print versions die out.

• 3,212 different magazines in the UK.

• UK consumers will spend £2.5bn this year.

• 1/3 of the cost of television

Publisher Backgrounds

Publications Other Types of Media Involved in

Prometheus Global MediaAdweek, Back Stage, Billboard, Film Journal International, The

Hollywood Reporter.Adweek-global advertising

Egmont UK Publish a wide range of formats for Children of all ages.

Story books, annuals, colouring/activity books and

sticker books including characters such as ben 10, Bob

the Builder etc…

Immediate Media Company LTD

They publish a wide raqnge of magazines, from cooking, to doctor who, to match of the

day. Examples: RadioTimes,

TopGear, you&your wedding, and octonauts

Magazines

Total Readers

Gender Statistics

Age Range Social Grade

Publisher Circulation

Billboard48,000 Gender

Neutral71% 25-54

Median age 47 A-B Prometheus Global Media

16,327 (a week)

We <3 Pop135,000 Mostly Girls 13-15 year olds C1-E

class Egmont UK 42,864(a month)

Top of the Pops 357,000 Female 82%

Average age of 12

ABC1’s 49%

AB’s 26%Immediate Media

Company LTD78,352

(in 6 months)

Reader Profile

Picking a publisher