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1
Background
Private
Colleges
Independent
Schools
Public
Universities
11/25
PUBLIC
SCHOOLS•
Elementary
Middle
High
2
Perfect Storm
New Philanthropy
Strategic Communication
Autonomous Social
Networking
Advent of the Conceptual Age
Effective Technology Solutions
3
Engagement Ladder
P2 - Database Compilation
P2- Data Verification & Enhancement
P2- Alumni Awareness & Interest
P3- Involve & Engage
P3 - Commitment
4
Steps
Plan Data People Program
5
Plan
Mission & Goals
Environment & Trends
Team & Stakeholders
Program & Activities
Budget & Resources
Strategy
6
DataData Acquisition
• Collect
• Verify
• Append
Database Management
• Constituent relationship management
• Alumni access
• Online giving portal
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People
SCHOOL/DISTRICT
• Liaison & Committee
• Faculty/Staff
• Students
FOUNDATION
• Community Foundation
• School Foundation
• Private Funders
VOLUNTEER
• Class Reps & Officers
• Alumni Assoc. & Boosters
• Parent Organizations
SUPPORT
• Consultant
• Vendors
• Services
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Program
• ALUMNI to ALUMNI
– Social – Personal – Professional
• ALUMNI to STUDENTS
– Academics – Education – Career
• ALUMNI to FACULTY
– Mentor – Classroom – Curriculum
• ALUMNI to SCHOOLS
– People – Programs – Capital
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Philanthropic Opportunity
Number of Alumni
Average Household Giving
Total Annual Giving
$1,872
?
10
Philanthropic Opportunity
Number of Alumni
Average Household Giving
Total Annual Giving
100,000
$1,872
$187 million
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Margin of Excellence
PEOPLE
Faculty Development
Scholarships
Fellowships
PROGRAMS
Operations
Endowment
FACILITIES
New Construction
Renovation
Equipment
Landscaping
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ProcessP
has
e 1 PLAN
• Mission
• Engagement
• Data
• Team
• Budget
• Timeline
Ph
ase
2 DATA
• Sources
• Scope
• Architecture
• Software
• Verify
• Enhancements
Ph
ase
3 ENGAGE
• Alumni
Engagement
• Database
Management
• Fundraising &
Development
12
