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Slides to accompany a discussion I had in an Intro to PR course at Georgia Southern University.
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Public Relations Program Planning FAQs
Copyright © Allyn and Bacon 2009
CHAPTER6Public Relations
Program Planning
Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon.Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon.Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon.
Copyright © Allyn and Bacon 2009
What We’ll Discuss TodayThe Value of Planning
Approaches to Planning
Elements of a Program Plan
Public Relations as Process: R.A.C.E.
Copyright © Allyn and Bacon 2009
Research
Action
Comm.
Evaluation
Why is planning so important?
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What goes into a program plan?
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What are three situations that often require a PR campaign?
•Remedial
•One-time project
•Reinforcement
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What’s the difference between an informational objective and a motivational objective?
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Should I use the term “general public”? Why or why not?
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General Public
How are strategy & tactics related?
Strategy
TacticTactic
Tactic
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Why are timing/scheduling so important?
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What’s the largest expense in a campaign?
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Why is the evaluation of a campaign linked to the program’s objectives?
Copyright © Allyn and Bacon 2009
Contact Me
Barbara B. Nixon, Ph.D. (ABD)Adjunct Professor of Public RelationsSoutheastern University
Life Member & Past President of the International Listening Association (listen.org)
• E-mail: [email protected]• Twitter: barbaranixon• Skype: barbara.b.nixon• Blogs: publicrelationsmatters.com &
learnercentered.wordpress.com
