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Learning Organizations & Public Relations
Introduction
• Learning Organizations
• Strategic Planning Models
• Community Involvement
Learning Objectives
• Learning Community
• Learning organization presentation
• Discuss your articles & community involvement
• Learn about groupware & strategic planning
• Develop a meeting agenda for next week
Self Introductions
• Past
• Present
• Future
Learning Organizations
• Fifth Discipline by Peter Senge (1990)
• “A learning organization is a place where people are continually discovering how they create their reality.”
• Innovate an invention to replicate at a meaningful scale and cost.
Through learning, we:
• Re-create ourselves
• Become able to do things we never were able to do before
• Re-perceive the world and our relationship to it
• Extend our capacity to create, to be part of the generative process of life
Components of Learning Organizations
• Systems thinking
• Personal mastery
• Mental models
• Building shared vision
• Team learning
The Fifth Discipline --> Systems Thinking
Learning Organizations
• Lifelong learning
• Never arrive
• Always in a state of practicing
• Becoming better and worse
The Laws of the Fifth Discipline• Today’s problems come from yesterday’s “solutions”• The harder you push, the harder the system pushes back• Behavior grows better before it grows worse• The easy way out usually leads back in• The cure can be worse than the disease• Faster is slower• Cause & effect are not closely related in time and space• Small changes can produce big results – but the areas of
highest leverage are often the least obvious• You can have your cake and eat it too – but not at once• Dividing an elephant in half does not produce two small
elephants• There is no blame
Systems Thinking
• The conceptual cornerstone that underlies all of the five learning disciplines
• A discipline for seeing wholes• Seeing structures that underlie complex
situations• Seeing interrelationships rather than linear
cause and effect chains.• Seeing processes of change rather than
snapshots
SovietArms
Threat to Americans
Need to BuildUS Arms
USArms
Threat to Soviets
Need to BuildUSSR Arms
Reinforcing feedback
• The engine of growth and decline.
• Small changes amplify causing accelerated growth or decline.
Balancing Feedback
• Goal-oriented behavior
• Limits growth or decline
• Resistance to change is a balancing process
Delays
• Effects on variables takes time.
• Consequences of actions occur gradually.
Personal Mastery
• The Spirit of the Learning Organization
• Organizations learn only through individuals who learn
• Individual learning does not guarantee organizational learning, but without it no organizational learning can occur
• Personal Vision
Creative Tension
Structural Conflict
Mental Models
• Why Best Ideas Fail
• Conflict with deeply held internal images of how the world works
• Mental models determine how we take action
• Mental models are so powerful - because they affect what we see
Shared Vision
• A Common Caring• A shared vision is a vision that many
people are truly committed to and it reflects their own personal vision
• Helps establish overarching goals• Provides a rudder to keep the learning
process on course when stresses develop
Team Learning
• The fundamental learning unit
• Alignment - necessary condition before empowering the individual will empower the whole team
Alignment Diagrams
Microsoft Research Themes
• Knowledge management
• Learning is valued in the corporate culture
• Self-directed constructivist learning
• Systematic process
• Moments of magic for interaction
KnowledgeKnowledgeManagementManagement
Effective Effective organizationsorganizationsPeoplePeoplePeoplePeople
PeoplePeopleInformationInformation
DataData
Effective Use of Effective Use of Intellectual AssetsIntellectual Assets
InformationInformationPeoplePeople
Microsoft Intranet Web Site
BusinessProcess
Constructivist Learning (Brunner & Dewey)
• Smart
• Get the right things done
• Hard working
• Passion for technology
• WOW
MSTE Systematic Process
Interaction Moments of Magic
Teacher
Colleague
Friend Author
Expert
Mentor
Office Assistants
Projects Exhibiting Themes
• Continuous Learning
• Microsoft Technical Education (MSTE)
• Product Support Services (PSS)
• Windows Media Events (WinME)
Continuous Learning
• Microsoft Skills Assessment Tool
• Customer centric learning organization
CL Competency Framework
Microsoft Strategic Vision
Microsoft Strategic Initiatives
Performance Objectives
Responsibility Clusters
Competencies
Organization Level
Individual Level
Microsoft Technical Education
• Support business groups
• Interface monthly publication
• Infocenters
• Online courses
• Talks and events
• Systematic process
MSTE Activities Attended/Accessed
Percent Accessed Type of Event
85% Classroom Courses
66% Live Talks
41% Online Webzine
39% Online Talks
39% Online Courses
27% Infocenters
26% Events/Workshops
Product Support Services
• Expert Roundtables– Teleconferences– NetPodium internal– New technology discussions NDA
• Support Webcasts– Support topics– NetPodium
Windows Media Events (WinMe)
– Service provider to Microsoft groups– Live streaming events– Net Presenter & MITT– NetPodium
Future Research
• Learning inventory
• Satisfaction and effectiveness of learning systems
• Value of learning to the organization
Product
Brand
Brand Equity
OrganizationalLearning
IntellectualCapital
IntellectualEquity
Conclusions
• Learning is distributed & self-directed
• Large investment in learning
• Learning providers are collaborating via MSDL Task Force
• Internal learning objects may have value to partners & customers
Article Discussion
• How does your article relate to Senge’s concepts?
• What is the role of community involvement in a learning organization?– Soliciting public opinion– Identifying community values– Assessing community satisfaction
Self-Directed Learning Activity
• Search on the Internet to learn about how groupware can be or is used in education.
• Look for models for using groupware in strategic planning
• www.groupsystems.com
PR Planning Session Agenda
"Certain materials are included under fair use exemption of the U.S. Copyright Law and have been prepared with the multimedia fair use guidelines and are restricted from further use."