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PTAs and Social Media
Evelyn McCormackWestchester-East Putnam PTA
August 2012
This slideshow can be found at: www.slideshare.net/evelynmccormack
What We’ll Cover…
• The Power of Social Media• Your Tools: Facebook & Twitter
Where Are Parents Getting Their School Information?
• According to Ipsos North America’s December 2010 poll:
• 57 percent go to Facebook/Twitter
• 26 percent go to District website
1.900 million active users; 50% log on daily2.100,000 users age 64+3.310,000 users between 45–63 4.300,000+ businesses now have FB fan pages, including hundreds of school districts5.250 million have FB on mobile devices6.Avg user is connected to 80 community pages.
How to Use Facebook
1. Use to drive traffic back to website.
2. Post photos, videos, news, announcements.
3. Cross-post with school district.Provide parents with two sources of district “news.”
4. Posts on FB should be brief and informal. Make it a conversation.
Photo credit: The Telegraph
Public Education Officials
Oklahoma State Superintendent
School Superintendents of Alabama
School Districts
Joplin, MO5,000 followers
Queensbury, NY948 followers
Teachers
Disclaimer: the page is “for tutoring and extra help. …not a social page nor a way to try and friend me on FB.”
Libertyville, IL
Group Pages or Fan Pages?
Group Pages• Can be set up by
any individual & similar to clubs in the real world
• You 'join' Groups• Admins can send
messages to up to 5,000 Group members.
• Only open Groups are searchable publicly
• Groups can’t have a personalized URL
• Fan pages of a company, person, product, non-profit, organization
• Fans 'like' pages• Admins can send
unlimited messages, called ‘Updates’ that appear on members’ Facebook walls
• Can host applications that permit you to show more content & interact with users.
• Can personalize FB web address eg: www.facebook.com/swboces
Fan/Business Pages
34 million fans
Fan Page How-To
facebook.com/pages/create.php
Dress It Up
Background, Mission Statement, etc. on your “About” page
Disclaimers and Use Policies
Facebook Insights
Number of page impressions
Mailing List App on FacebookConstant Contact
Great Facebook Resources
Facebook in Education
Fundraising on Facebook
Razoo.com
Third-Party Fundraising Opportunities
Facebook Questions & Polls
Yes Prep in Houston, Tex., asked what their mascot should be.
Facebook Guide to Best Practices in Education
• Microblogging platform in 140 characters or less• Launched 2006• 106 million registered users; 65 million
tweets per day• 750 tweets per second• It’s all about immediacy/useful in crises• Slower growth among parents than FB
Why Use Twitter?• Drive traffic to your website/blog • Provide you with many professional contacts• Gives you information quickly about what is going on
in the PTA/Education world • Teaches you new ideas, concepts, and skills• Alerts you to hot topics (great news source)• Allows you to share causes you support, content you
want others to know about, news that people should care about.
• “Facebook-to-Twitter” allows you to connect both sites.
School Districts
Park Hill, MO
Duval County Schools, FL
PTAs/PTOs
Twerminology
Twitter Help Center can assist you with terminology like #hashtags, @symbols, and how Twitter works in general.
Great Resources
• PTA Great Idea Bank: http://www.ptagreatideabank.org/forum/topics/should-we-have-a-pta-facebook
• Facebook in Education: https://www.facebook.com/education
• Facebook Family Safety Center: https://www.facebook.com/safety
• Socialbrite: http://www.socialbrite.org/pta/• Facebook Page for Non-Profits:
https://www.facebook.com/nonprofits
