PROPAGANDA POSTER

crash course

Social Studies for 10th EBGTeacher: Mauricio Torres

Propaganda vs. Advertising

What is a poster? Elements in a propaganda

poster What is my goal? Samples

Agenda/Topics To Be Covered

It is a very common mistake when people refer to advertising as “propaganda”.

The difference between the two is the following:◦ Advertising tries to sell a

product or service in order to create a profit.

◦ The objective of propaganda is to spread ideology, usually political or religious, without the intention of a profit.

Propaganda vs. Advertising

Poster: a sign posted in a public place as an advertisement or propaganda;

Propaganda vs. Advertising

Elements in a propaganda poster

Title Copy Brand

Contact details

Central Image

Slogan

Elements in a propaganda poster

This is a very important question. Why? Because it is the main idea that we are trying to get through to our audience.◦ Am I trying to sell something? What is that

something?◦ Convince someone to follow an ideal? What is that

ideal?

More importantly:◦ HOW DO I COMMUNICATE THAT IDEA THROUGH?!

What is my goal?

Samples Where is the title?

Ps: find the spelling error!

Samples Where is the copy?

Samples Which is the central image?

Samples Where is the contact info?

Samples Where is the brand

logo?