Product Design Development - CH2 Organizations

- MULTIMEDIA DEVELOPMENT CORPORATION COPYRIGHT -

04/13/23 1

Universiti Malaysia PerlisUniversiti Malaysia Perlis

ENT 245 ENT 245 REKABENTUK dan PEMBANGUNAN PRODUK REKABENTUK dan PEMBANGUNAN PRODUK

(Product Design and Development) (Product Design and Development)

السالم عليكم ورحمة الله وبركاته

& Salam Sejahtera

Zol Bahri Razali, PhD


04/13/23 2



04/13/23 3


Product Development ProcessProduct Development Process

Well-defined development process is useful for the following Well-defined development process is useful for the following reasons:reasons:

1.1. Quality assurance –Quality assurance – pass through checkpoints along the way pass through checkpoints along the way

2.2. Coordination – Coordination – master plans that defines the role of each of master plans that defines the role of each of the players on the development teamsthe players on the development teams

3.3. Planning –Planning – development process includes milestone development process includes milestone corresponding to the completion of each phase. Timing of these corresponding to the completion of each phase. Timing of these milestone anchors the schedule of the overall projectsmilestone anchors the schedule of the overall projects

4.4. Management – Management – benchmarks for assessing the performance of benchmarks for assessing the performance of an ongoing development effortan ongoing development effort

5.5. Improvement Improvement – careful documentation and ongoing review– careful documentation and ongoing review


04/13/23 4


Generic Product Development ProcessGeneric Product Development Process

Six phases : key roles at particular points of processSix phases : key roles at particular points of process

0. Planning –0. Planning – “phase zero” – project approval and launch “phase zero” – project approval and launch - begins with opportunity identifications - begins with opportunity identifications

- guide by corporate strategy, assessment - guide by corporate strategy, assessment technologytechnology

market objectivesmarket objectives- output: project mission statements- output: project mission statements


04/13/23 5



1.1. Concept development –Concept development – “concept” –description of form, “concept” –description of form, function and features of productsfunction and features of products

- target market identified- target market identified - product concept generated/evaluated- product concept generated/evaluated

- one/more concept selected and testing- one/more concept selected and testing- output: concept review- output: concept review


04/13/23 6



2. System level design–2. System level design– definition of product architecture definition of product architecture- decomposition into subsystems and components- decomposition into subsystems and components

- preliminary design of key components- preliminary design of key components- output: geometry layout of product, functional - output: geometry layout of product, functional

specspec of subsystems, process flow designof subsystems, process flow design


04/13/23 7



3. Detail design–3. Detail design– complete spec of geometry, materials, tolerance complete spec of geometry, materials, tolerance- identification of all standards parts to be - identification of all standards parts to be

purchasedpurchased - process plan is established, tooling is designed- process plan is established, tooling is designed

- output: control documentation of products- output: control documentation of products


04/13/23 8



4. Testing and refinement –4. Testing and refinement – construction and evaluation multiple construction and evaluation multiple preproductionpreproduction

- early (alpha) prototype built- early (alpha) prototype built - same geometry and material properties as - same geometry and material properties as

intendedintended- beta prototype with part supplied as intended- beta prototype with part supplied as intended- extensively evaluated and tested by customers- extensively evaluated and tested by customers- goal to answer questions about performance - goal to answer questions about performance

and and reliability, to identify engineering changesreliability, to identify engineering changes


04/13/23 9



5. Production rump up –5. Production rump up – product is made using the intended product is made using the intended production systemsproduction systems

- purpose to train the work force - purpose to train the work force - to work out any remaining problems- to work out any remaining problems

- at this stage, products supplied to prefer - at this stage, products supplied to prefer customerscustomers

- products is launch and available for widespread - products is launch and available for widespread distribution.distribution.


04/13/23 10


Concept Development: The Front-End ProcessConcept Development: The Front-End Process

Thank you and SELAMAT BERJAYAThank you and SELAMAT BERJAYA

Front-End Process –Front-End Process – contains many interrelated activities contains many interrelated activities

Activities of the Concept Development:Activities of the Concept Development:

1. 1. Identifying Customer Needs Identifying Customer Needs – understand customer – understand customer needs, effectively communicate them to development needs, effectively communicate them to development team. Output: hierarchical list of need statementsteam. Output: hierarchical list of need statements


04/13/23 11




2. Establishing target Spec2. Establishing target Spec – spec translate customer – spec translate customer needs into technical termsneeds into technical terms

- spec are refined to be consistent- spec are refined to be consistent- output: list of target spec- output: list of target spec


04/13/23 12




3.3. Concept generationConcept generation – includes mix of external search, – includes mix of external search, creative problem solving among the team, systematic creative problem solving among the team, systematic exploration of various solution exploration of various solution

- output: 10 – 20 concepts- output: 10 – 20 concepts


04/13/23 13




4.4. Concept selection Concept selection – various product concepts are – various product concepts are analyzed and sequentially elliminatedanalyzed and sequentially elliminated

- to identify the most promising concepts- to identify the most promising concepts- several iteration, initiate additional concept - several iteration, initiate additional concept


04/13/23 14




5. Concept testing 5. Concept testing – tested to verify that the customer – tested to verify that the customer need have been metneed have been met

- to assess the market potential- to assess the market potential- to identify any short coming that must be - to identify any short coming that must be

remediedremedied


04/13/23 15




6. Setting final spec 6. Setting final spec – earlier target spec are revisited – earlier target spec are revisited after the concept has been selected and testedafter the concept has been selected and tested

- the team has to commit specific value - the team has to commit specific value

- limitation identified through technical modeling - limitation identified through technical modeling - - - trade-offs between cost and performance- trade-offs between cost and performance


04/13/23 16




7. Project planning7. Project planning– the team creates detailed – the team creates detailed development scheduledevelopment schedule

- devised strategy to minimize development time- devised strategy to minimize development time- identify the resources to complete the project- identify the resources to complete the project- results:- results: contract book - contract book - contains mission statements, ccontains mission statements, c customer needs, detail of the selected concept, product customer needs, detail of the selected concept, product spec, economic analysis, development schedule, project spec, economic analysis, development schedule, project staffing and budgetstaffing and budget


04/13/23 17




8. Economic analysis 8. Economic analysis – the team built an economic model for the – the team built an economic model for the new productsnew products

- continuation of the overall development program- continuation of the overall development program- to resolve specific trades-off between development cost - to resolve specific trades-off between development cost

and and manufacturing costmanufacturing cost

- - ongoing activities ongoing activities


04/13/23 18




9. Benchmarking competitive products 9. Benchmarking competitive products – undestanding – undestanding competitive productcompetitive product


04/13/23 19




10. Modeling and Prototype 10. Modeling and Prototype – each stage involves various form a of – each stage involves various form a of models and prototypesmodels and prototypes


04/13/23 20



Education

Product Design Development - CH2 Organizations