Secondary research

Andy Evens

• What advice is provided from a production point of view on making music videos on a shoe string budget?

• Andy Evens suggested that you should use gorilla filming (it means you don‟t get permission to film in a public place) if you have a low budget you can use gorilla filming to get a location without paying or permission to film there. Many people do this because they don‟t have the money to pay for locations, but it is illegal to film in a public place without prior permission from the respective council office, and the police may get involved.

• He also suggested that if you are doing gorilla filming you

need to keep watch the time; can‟t spend to much time in one

location.

• Andy Evens said that you don‟t need a top of the range HD

camera you can just use a basic HD camera you wont have the

same sound and picture quality but it will still do what you

want it to do.

• He suggested that you should create lots of music videos for

local bands who cant pay much for a music video and then

they will spread the word that you are doing good quality

music videos for a low budget.

• To advertise what you have done or what you are doing you

should create a Facebook page and show what you have done

and more bands will ask you to do there music videos.

• He also said that it depends how much the band wants to pay

and what they want for the money the more money they pay

the more they will get.

Kuda project

• In the Kuda project the self founded it themselves.

• What were the challenges of self financing?

• The video was shot in many different locations in

the north of the county.

• For an unsigned band such as Kuda to make a HD

music video was a bold and expensive move and

they had to think about it with much care.

• They had such a small crew limited funds and time

the had to do a lot of preparation before hand.

• Shoot dates when on for much longer than they

anticipated but they did this to make sure that they

got the whole story across.

• What were the benefits of the Kuda project?

• Making a music video Is a great way to get people to

listen to your song. If you have an interesting music

video people will watch the whole thing even if they

don‟t like the track at first.

• They used their own fund but they would happily do

it again.

• The video is a debut video and it worked really well.

They enjoyed working with the crew and they had

great people to come and act in the video.

• It cost the a couple thousand but they got a lot done

for free.

Dan Lucas Article

• What production advice does Dan offer?

• Dan Lucas says that you should write down any

ideas you have and then go back to them later on try

and improve them or change them to make them

more interesting.

• Keep story boarding ideas and keep adding to them

till you eventually have a music video.

• He recommends that you always carry a pad and

pen to write down your ideas. Your ideas will come

to you in the most unlikely times and places.

Research to locate a band

• Unsinged.com is a website that any unsigned artist

or band can put their music on and people can

listen to it.

• Unsigned.com splits all the artists and bands in to

genres of music for example

Rock, acoustic, Christian, emo, etc.

• I‟m using this site because it has helped me to find a

band so I can do our music video.

A New Day

• A New Day is a Essex based boy band made up of

four friends.

• They make pop/rock music, and try and make catchy

upbeat melodies. They are inspired by All Time

Low, Simple Plan, and The Darkness along with

many more other bands.

• They have played in several venues around London

and Essex. They are looking to become more

popular around the UK.

• They also hope to create a bigger fan base with their

music.

Secondary research through

Facebook

• A New Day has a Facebook page which has 631

likes they post what they are doing next, or

where, and when they are gigging. They also have

photos of them at gigs to.

Secondary research through

YouTube

• I went on YouTube to see what else A New Day has

done. I have found out that they have got more

songs. They have got a low budget music video for

their song „shields up‟. Because the music video is

low budget the sound is very quiet. Three of the four

tracks only have a still image represent the music.

This show me that they are in need of professionally

made music videos.

• They have a promotional interview which doesn‟t go

in their favour because sound is poorly recorded.

Spotify argument.

• Disadvantages:

• Bringing back the old music industry so it becomes main

stream.

• People think that what Spotify does for artists, artists can do

themselves.

Spotify is trying to take over some artists.

• „The majors are all over it because they see a way of re-selling

all their old stuff for free, make a fortune, and not die.‟

• Celebrities are not getting paid as much as the used to.

• Advantages:

• Spotify promotes artists in way they get noticed more.

• Spotify is the only company that pays artists properly.

• „As a songwriter you should worship Spotify, because they've

come along with a solution.‟ – People would stop ripping

celebrities off and go to Spotify instead because it‟s not illegal

and the music quality is better.

• Report:

• Spotify has a lot of disadvantages towards artists and more

advantages. One of the disadvantages are that celebrities are

not getting paid the same amount as they use to, they may not

be getting paid the same amount that they use to but in

hindsight they will get paid more because spotify is promoting

them which means a bigger fan base and more people to buy

tickets and merchandise. Spotify also pays artist for how many

royal‟s they get so in a way they are making more money. Some

people that hate spotify think that the artists can do all what

spotify does themselves and artists are just being lazy. Spotify

is cheaper than iTunes so people are going to go to the place

where they get more music for a cheaper price. Many artists

have actually got spotify themselves for example Aston

Kutcher, Britney spears, Mariah Carey, and snoop dog they all

use spotify so this music app can‟t be that bad if celebrities

are using it.

Primary research initial

planning.

By Daisie-may

Location scouting

• The location I looked at was Beddington. I

contacted the London borough of Sutton and sent

Mr Thomas McDaniel an email he replied with a

filming application for me to fill in which was to tell

them how many people would be at that location at a

time, what dates we would be filming there and if we

needed to close off any roads.

thomas.mcdaniel@sutton.gov.uk

• https://www.sutton.gov.uk/index.aspx?articleid=531

7

Research log

What am I trying to find out?

• What gender would typically would watch the music

video

• What age group would listen to the music

• What the audience expect/ prefer

• Theme what themes are people particularly

interested in

• What social group would listen to the music

Which research will be

appropriate?

• Questionnaires to find out what the audience likes

• Survey monkey

• Social class/ focus group

• Leaflets

• Internet forum

Which samples am I going to

focus my research on?

• AS photography

• AS Media

• Beacon Media students

• Personal friends

• Beacon friends

• Social networking friends

• Family

• Wider youtube research

What will the size, scope and

time scale of the task be?

• How long will it take / time availability

• How much time will you need in the location

• How big will the group be 3-5 5-10 10-20

Questioning

• One to one interviews ( face to face, or via

telephone or email).

• Questionnaire to survey a larger audience.

• Organise a focus group.

• Internet forum.

One to one interview

• In an one to one interview you will be able to find out

more personal questions like what do you like about

music videos? This will become a personalized

answer from the interviewee. You can ask them

where they watch videos

youtube, itunes, vimeo, vevo, mtv, facebook.

Questionnaire

• How old are you?

• What gender are you?

• How much time do you spend listening to music?

• what genre of music do you listen to?

• Where do you listen to music youtube, itunes.

Organise a focus group

• This could be where I show a group music videos to

the genre I have been looking at, and have questions

based on the genre or videos and have a group

discussion about it.

Internet forum

• What type of story do people like to see in a music

video?

• What would you like the themes and issues to be in

a music videos?

• What themes do you think audiences prefer?

Closed questions

• Closed questions are easy to answer and normally

get a response with “yes, no or don‟t know” or an

answer give with a range of options.

• Closed questions normally start with “how old are

you?”, “ what gender are you” or “ what is your

marital status?” theses are simple quick questions

that get a grip on what your audience looks like.

Open questions

• Open questions are where you can ask more

personal questions that provide extended

qualitative answers. They normally start with;

what, why, when, how, who.

Focus group

• Getting a group together to discuss a certain topic.

• A gathering where I can get different opinions from

a target audience.

How would I plan my focus

group? • Creating the right environment?

• Use social networking to advertise my ideas.( page, advertising).

• Handing out flyers ( school, workplace, on the street).

• Create a power point and show the video.

• Research and selecting your material.

• Know what number best suits the activity.

• Setting up a camera equipment.

• Selecting the songs and designing the content of the focus group event.

How can I make sure that I et the

information I wanted?

• As the person the right question directly to the

person. (que cards)

• If it is a questionnaire add a comment box.

• Think about the follow up questions I will ask.

• Have a balance of open and closed questions.

• I can set up a blog after the focus group to see what

they thought about the focus group.

• Ask a range of people.

How cam I

record, collate, analyse and

present the findings? • I can use a range of different ways to

present, record, collate, and analyse my findings(

pie charts, bar charts, tally chart, power

point, word, prezzie, and graph chart.

• I can record it by using a camera and mic.

• Analysing the open questions.

• I can make a video presentation where the analyses

is part of the video.

•

Observations

• Observations is another form of primary research. It

can develop my knowledge and understand of the

production processes and some of the technology

involved. This is a useful way of meeting and

interviewing industry practitioners for my research.

Audience research

• Demographics

• Geodemographics

• Psychographics

• My audience research will depend on the profile of

my target audience and their preferences and

buying pattern‟s. This will take up a lot of time and

research to help me understand my target audience

better.

• The 3 main classifications are

demographic, Geodemographics and

psychographic. They put my audience in different

groups.

Demographics

• Is a way for me to find out closed questions for example their social class, age, gender, sexual orientation, ethnicity.

• I can also use personal questions that will give me a more in depth answer.

• It will help me find out the basics of my target audience, which in the end will help me find out what they want.

• Questionnaires are the best way to find out closed questions, one to one interviews are the best way to find out open questions.

Geodemographics

• Is a where I can make a profile of a certain location

or person, this is helpful for me so I will be able to

see where the location is how far my crew will have

to travel and what type of person am I looking for.

• It is useful because it can help me find out where

people live.

• Where I as a media producer will be able to help

other advertiser to get the information they want.

Psychographics

• I will use psychographics to find out they way

people live and what activities they are into and then

make my media product in a form that will appeal to

them.

• I as a media producer will be able to find out what

type of media products they buy, or attracted to and

why it appeals to them.

• For example if I find out that a target group has a

active lifestyle they will be more drawn to active

magazines, travel, and sports.

Case study

• The Ramblers

• Get walking keep walking!

Why were lifestyles and location

important considerations for the

designers of the website?• Locations are important considerations because if it

is a nice location people will walk more.

• Makes a change in peoples life and lifestyles.

• Will make people think differently about exercise.

• So people will know if the place is close or not.

• The website has a lot of green and this represents the out doors.

• There are different locations because each location will appeal to different people.

• The tools used will help people plan walking routes if they have busy lifestyles.

How do the images used relate

to the target used?

• Shows people walking together. And can also be

used as a social meeting.

• It has a wide demographic.

• Gets people involved in the projects.

• That every age can enjoy walking.

• Families can enjoy spending time together and

meeting new people.

Online line survey

• The online survey I looked at was survey monkey. Survey

monkey allows you to put your survey‟s online and lets people

do them. Which gives you the primary data that you need.

Quantitative primary research

• Is all about the data you gathered and how you show it

whether it is in graphs or charts.

• You can use many techniques to find out this information:

• Online surveys

• Print survey

• Statistical modelling.

• Discrimination analysis

• Cluster analysis

Paper based questionnaires

Analysis of the graphs: In the graphs

you can see that many different types

of people listen to music in different

places with different people and these

graphs show me that not everyone has

the same taste in music.

The graphs also show me that have

people have different religions and still

have the same interest in music.

The graphs show me that many people don‟t pay for their music because it would be to

expensive if they kept paying for there music. This tells me that people cant afford to

pay for all there music.

Also in one graph it shows me that people have 80% of the people I asked have musical

interest they either play an instrument or interest in another musical area.

Many people listen to music for a lot of hours in a day the main hours people listen to

music in a day was 1 to 4 hours.

Most people listen to music with their friends this shows me that people in certain

groups have similar tastes in music.

I also found out that people who live in a certain area is most likely to listen to the same

music as everyone else to fit in with their friends.

I asked the question “where do you listen to music” and I found out that many people

listen to music either at home or everywhere.

Market research

• Describe low budget music videos.

• Mention local producers you have studied.

• Describe the competition. And what are they doing

with their products.

• How are they finding clients? What rates are they

charging

• Chris storrar and Christian Fenton and advertising

Chris storrar

• Chris storrar is an ex Beacon student. When he left Beacon he

got his own camera and started filming for free and then got

bands and artists to advertise for him.

• Work it out by Dominque saint FT Junior Brat

• http://www.youtube.com/watch?v=wF2qO43J3pI

• Dreamer Ft Troy

• http://www.youtube.com/watch?v=DzEA8QGGBpw

Christian Fenton

• Christian Fenton is also an ex beacon student. When he left he

got his own camera and started making no budget music

videos and slowly started to make his way to the top.

Production

Silvertips

• http://www.silvertipfilms.co.

uk/

• Half day shoot= £1200 +

expenses (singers and

rappers) 4 hours 1 day‟s

preproduction ½ day shoot with

director and crew and ½ day

editing.

• Full day shoots = £1800 +

expenses (bands/ singers +

narrative) 10hours includes 1

day‟s preproduction 1 day‟s

pre-production 1 day shoot with

director and crew and 2 day

editing.

• Two days shoot = £3000 +

expenses. These shoots last

two days (10hours each) and

include 1 day‟s pre-production;

2 day‟s shooting including

Director and Cameraman

shooting in HD. The edit is 3

days.

• We looked at Chris Storrar and

Christian Fenton.

• Chris storrar started by

shooting videos out of school

charging £500 for everything.

• Christian Fenton got his own

camera and started filming

videos for no budget so bands

got their videos for free.

Resources

• Camera and editing equipment.

• In the beacon that is available to me.