The college of economics, BuzauThe college of economics, Buzau

Market analysis and local competitionMarket analysis and local competitionBuzau PretzelsBuzau Pretzels

Iulia Soriga Belu AlinMircea Iulian Ceausel LorenaFilimon Maria Burlacu Diana

OLE- Opportunities for Learning Entrepreneurship

COM-13-PBL-117-BZ-ES

Buzau PretzelsBuzau PretzelsA pretzel from a pleasant, traditional and modern

mixture…

Table of contentsTable of contentsPresentation of the business ideaStory of the pretzelsProduct descriptionMain competitorsMap of the major competitorsMarket prospectsStatistical data

Presentation of the business ideaPresentation of the business idea

People say that the opening of a shop of bagels is not a very promising business idea, because the streets are full and the market is saturated. FALSE! There are many shop of bagels and are set up in a fast rhythm but there is enough space.

Because of the volume of sales, which is heavily influenced by the position of the commercial space, the most appropriate area is a crowded one: a visible space with a very intens pedestrian traffic.

BenefitsBenefits

Think about what could you buy with 1 euro. A steak? No. A bowl of soup? No. Two hundred grams of olives? No. Five pretzels? Yes.

How much is a pretzel? 0.22 euro cents, a trifle. It is a cheap product that they say that you can not get rich from it.

What is usually overlooked is the fact that this product has three great strengths:

1. It sells all the year2. For promotion we don't need any kind of

advertising expenses3. Being very cheap, the pretzels are sold in

large quantities.

HistoryHistory

Firstly, what defines a pretzel? It is not hull, relatively common to all bakery products, it is not salt, poppy or sesame.

 Pretzels were invented by Greek merchants to sell more wine.

The product was called “kovrig”, it was very cheap and very easy to prepare so that in a short while in the country inn from the fair, the pretzels become customary. The innkeepers had placed the pretzels in inviting rows or in special boxes, made by wood, equipped with glass lid in order to maintain freshness and flavor.

Product DescriptionProduct Description

Pretzel is a panification product of circular shape with seed in general sesame, poppy or salt on top . Both the size, as well as its elasticity/crunchyness or seed with which it is sprinkled varies according to the geographical area.

Pretzel of Buzau, is an original product with a unique flavor, is manufactured by hand using the same recipes inherited more than a century.

The main competitorsThe main competitors SC BOROMIR PROD SA BUZAU SIMEGERIA PETRU SC BRUTAREX SA GINAR PROD PANIF SRL PANESCU COVRIGARIE SRL SC ADY COMP SRL BUZAU SC LIPIA SRL BUZAU SC COVRIGARIA ‘80 SRL BUZAU

Company Range of products-price

SIMIGERIA PETRU Pretzel with poppy- 0,34 euroPretzel with sesame- 0,34 euroPretzel with nuts- 0,45 euroPretzel with raisins- 0,34 euroPretzel with seeds- 0,45 euro

BRUTAREX Pretzel with poppy- 0,34 euroPretzel with sesame- 0,34 euroSimple and small pretzels- 0,02 euro

PANESCU COVRIGARIE SRL: Vanilla pretzels- 0,45 euroCumin pretzels- 0,45 euro

SC BOROMIR PROD SA: Buzau pretzels with salt- 0,79 euroBuzau pretzels- 0,56 euroPretzels with poppy- 0, 56 euroPretzels with chilli pepper- 0,67 euroPretzels with onion- 0,67 euroPretzels with garlic- 0,67 euroPretzels with rosemary- 0,67 euroPretzels with bran- 0,46 euroPretzels with tomatoes and basil- 0,46 euro

SC COVRIGARIA ’80 SRL BUZAU

Simpre pretzels- 0,02 euro

Competitors on the map Competitors on the map locationlocation

StatisticsStatistics

At the question "Have you heard about the Buzau pretzels? ", 85% of people have answered with YES, 5% and 10% refused to answer the question.

After they have tasting pretzels of Buzau, their reaction was: 97% were delighted with the unique taste of these pretzels and 3% prefer other brands.

"How frequently do you consume pretzels of Buzau?" 3 times per week - 75 %, once a week - 15% and 10% very rare.

Anexes Anexes

The most tasting pretzels can The most tasting pretzels can be found herebe found here

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