1. Karmele Redn Alba Peinado Maialen Ilincheta

2. HISTORY

Established in 1994.

1999 acquired by Inditex Group.

Stradivarius 3. Treble clef, its logo

Represents: the rhythm,dinamism and brand distinction.

4. Inditex Group

1963 Creates a company.

1985 Creation of Inditex.

Inditexbrands:

Groupoperates on 5.000 shops.

5. CURRENT SITUATION

Fashionable clothes.

Low prices.

Reasons of success 6.

Spirit: Femenine, fresh and creative.

Try to make a good impresin.

Stradivarius essense 7.

573 stores in 42 countries

Stores 8.

Latest fashion confortable store, relaxed.

Incorporates exclusive desings.

Black colour.

Stradivarius store 9. SWOT

Strengths Weaknesses

After-sales advantages In the center of the city

Low prices medium quality

Low cost of advertising distribution centres

Opportunities Threats

Expanding globally Very competitive

New points of sales Current economic

Increase the sales Demanding customers

10. STRATEGIES

Low pricesbuy more

Make new desingslook modern

Produce morelow costs

11.

By: Karmele Redn

Alba Peinado

Maialen Ilincheta

THE END