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The Samsung Byeolpyo noodles logo, used from late 1938 until replaced in 1958.

SAMSUNG LOGO 1

The Samsung Group logo, used from late 1969 until replaced in 1979

SAMSUNG LOGO 2

The Samsung Group logo (“three stars”), used from late 1980 until replaced in

1992

SAMSUNG LOGO 3

The Samsung Electronics logo, used from late 1980 until replaced in 1992

SAMSUNG LOGO 4

Samsung's current logo, in use since 1993.According to the founder of Samsung Group, the meaning of the Korean hanja word Samsung ( 三星 ) is "tristar" or "three stars". The word "three" represents something "big, numerous and powerful"; the "stars" mean eternity.

SAMSUNG LOGO 5

The current Samsung logo design is intended to emphasize flexibility and simplicity while conveying a

dynamic and innovative image through the ellipse, the symbol of the universe and the world stage. The

openings on both ends of the ellipse where the letters "S" and "G" are located are intended to illustrate the

company's open-mindedness and the desire to communicate with the world. The English rendering is

a visual expression of its core corporate vision, excellence in customer service through technology.

The basic color in the logo is blue, which the company has employed for years, symbolizing stability, reliability,

and corporate social responsibility.

Samsung was founded by Lee Byung Chul in 1938 as a trading company.

FOUNDER

HISTORY 1938 to 1970

In 1938, Lee Byung-chull (1910–1987) of a large landowning family in the Uiryeong county came to the nearby Daegu city and founded Samsung Sanghoe (삼성상회 , 三星商會 ), a small trading company with forty employees located in Su-dong (now Ingyo-dong). in 1954, Lee founded Cheil Mojik and built the plant in Chimsan-dong, Daegu. It was the largest woolen mill ever in the country and the company took on the aspect of a major company.

HISTORY

In the late 1960s, Samsung Group entered into the electronics industry. It formed several electronics-related divisions, such as Samsung Electronics Devices, Samsung Electro-Mechanics, Samsung Corning, and Samsung Semiconductor & Telecommunications, and made the facility in Suwon. Its first product was a black-and-white television set.

HISTORY 1970 to 1990

After Lee, the founder's death in 1987, Samsung Group was separated into four business groups—Samsung Group, Shinsegae Group, CJ Group, and the Hansol Group. Shinsegae (discount store, department store) was originally part of Samsung Group, separated in the 1990s from the Samsung Group along with CJ Group (Food/Chemicals/Entertainment/logistics) and the Hansol Group (Paper/Telecom).

HISTORY 1970 to 1990

In the 1980s, Samsung Electronics began to invest heavily in research and development, investments that were pivotal in pushing the company to the forefront of the global electronics industry. In 1982, it built a television assembly plant in Portugal; in 1984, a plant in New York; in 1985, a plant in Tokyo; in 1987, a facility in England and another facility in Austin, Texas, in 1996. As of 2012, Samsung has invested more than US$13 billion in the Austin facility, which operates under the name Samsung Austin Semiconductor. This makes the Austin location the largest foreign investment in Texas and one of the largest single foreign investments in the United States.

HISTORY 1990 to 2000

Samsung started to rise as an international corporation in the 1990s. Samsung's construction branch was awarded a contract to build one of the two Petronas Towers in Malaysia, Taipei 101 in Taiwan and the Burj Khalifa in United Arab Emirates. In 1993, Lee Kun-hee sold off ten of Samsung Group's subsidiaries, downsized the company, and merged other operations to concentrate on three industries: electronics, engineering, and chemicals. In 1996, the Samsung Group reacquired the Sungkyunkwan University foundation.

HISTORY

2000 to 2013

In 2000, Samsung opened a computer programming laboratory in Warsaw, Poland. Its work began with set-top-box technology before moving into digital TV and smartphones. As of 2011, the Warsaw base is Samsung's most important R&D center in Europe, forecast to be recruiting 400 new-hires per year by the end of 2013.

HISTORY

2000 to 2013

In 2010, Samsung announced a ten-year growth strategy centered around five businesses. One of these businesses was to be focused on biopharmaceuticals, to which the company has committed ₩2.1 trillion.In December 2011, Samsung Electronics sold its hard disk drive (HDD) business to Seagate.

HISTORY

2000 to 2013

In the first quarter of 2012, Samsung Electronics became the world's largest mobile phone maker by unit sales, overtaking Nokia, which had been the market leader since 1998.`In the August 21 edition of the Austin American-Statesman, Samsung confirmed plans to spend 3 to 4 billion dollars converting half of its Austin chip manufacturing plant to a more profitable chip.

HISTORY 2000 to 2013

On 24 August 2012, nine American jurors ruled that Samsung had to pay Apple $1.05 billion in damages for violating six of its patents on smartphone technology. The award was still less than the $2.5 billion requested by Apple.

VISION AND MISSION

As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future.“

This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” -- and to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all.

PRODUCTS Apparel Chemicals Consumer electronics Electronic components Medical equipment Precision instruments Semiconductors ShipsTelecommunications equipment

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COMPANY DEVELOPMENT (Financial Report)

Revenue US$ 268.8 billion (FY 2012) Net income US$ 30.1 billion (FY 2013) Total assets US$ 590.4 billion (FY 2013) Total equity US$ 256.3 billion (FY 2013) Employees 427,000 (FY 2013)

Board Management (Job Responsibility)

Marketing management Introduction to Samsung Samsung Company is a producer of electronic products which was started in the year 1938 in Korea. It was first started as Samsung General Stores” selling cheap TV’s and other small electronics with high discounts. Many efforts were made by Samsun

Market Segmentation

samsung targets all adults ages 20 to 50 younger people are to young to buy a TV

1997 Turnaround: Cut a third of workforce, cut debt Sold and spun off divisions Set “firewalls” to other Samsung Divisions New business proposition: profits Streamlined inventories Diversification

Marketing Strategy

New Economy:Exodus of engineers and managers to startupsTop 4 conglomerates: $1.2B in startups (Samsung: $520M)

Stakes of up to 29.9% in 80+ startups

Startups benefit from links to global networks and financial expertise“You simply can’t survive without adapting to the fast-changing Internet era, and one solution is linking up with startups”

Marketing Strategy

Digital Vision: “A Company that leads the digital convergence revolution”Brand power, logistics, IP:

High-margin productsCreate value chain that integrates competencies of all areasCustomer and market oriented

Global network by functionPerformance evaluation and compensation system

Marketing Strategy

Digital Vision:Innovation, meeting challenges and creativityTarget debt-to-equity ratio: 50%R&D: 7% of total revenuesOverseas partners:

Joint R&D projectsTechnology transfer arrangementsJoint investments

Marketing Strategy

4 main groups with 14 divisions

Organization Structure

Digital Media

Semiconductors

Information &

Communications

Home Appliances

Samsung Electronics

SAMSUNG