PRESENTATION ON SAMSUNG

PRESENTED BY:SIDDHIDATRI MOHARANA SANJUKTA MAHALA SIMARANI SAHU TERM-2ND

CONTENTSHISTORY SAMSUNG OBEJECTIVES &VALUES ALL PRODUCTS DESCRIPTION SWOT ANALYSIS OF SAMSUNG WHAT IS SALE PROMOTION TYPES OF SALE PROMOTION SALE PROMOTIONAL ACTIVITIES MARKET SHARE OF SAMSUNG COMPETITORS

Values Dignity-Respect-Empowerment-Teamwork and Entrepreneurial Spirit. Career and Skill Development. Continuous Improvement. Social Responsibility. Maintain Highest Ethical Standards.

Objectives Grow our core business in Egypt. Expand our core business outside Egypt. Maintain market leadership and increase our market shares. Loyalty and commitment to our Customers. Build alliances with the leading manufacturers in the industries we serve. Keep investing in People, Systems, Facilities and Distribution Systems with a long term view.

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LCD TV Plasma TV Ultra SlimFit TV. Flat TV LED TV.

1.

AUDIO VISUAL PRODUCT 2.

home theater CAMERA

3. 4.

DVD

mp3 player

HOME APPLICATION

12AC FREEZ

5 3 MICRO WAVE VACUM CLEANER WASHING MACHINE 4

French Door

Bottom Freezer

Frost FreeSide by Side

Direct Cool

SAMSUNG WASHING

SWO Analysis Of Sams nGStr ngths: new bogus appurtenances abstraction to rollout in 5 months. communicable the beating of the buyer, present acceptable designs & accepting emotions. Heavy asset in technology, artefact architecture and staff. Focus on new articles for the high-end marketplace.

Weaknesses: Lack in artefact separation. Different models at assorted amount points. centermost on accumulation bazaar instead of alcove markets. Not actual user affable design.Y

Opportunities: differentiate its account from competitors. Offer artefact variation crave for corpuscle p ones apprenticed by t e account provider or carriers. Tie up it account providers. lower t e amount of a buzz by just $20 in abounding countries could increase Affordability by 43%. Threats: Motorola's babyminding in the U.S market, Nokia's acceptance in the Pakistani market, artful added than bisected of the apple market. Agitated competitor, including Sony Ericsson and Siemens bistro into its share. Not befitting clue of the new trend in the market. Not an appearance accent and appearance statement.

competitorsToshiba Intel

Panasonic Pioneer Nokia

Sony Acer

Motorola Sony Ericsson Canon

LG Philips

DEFINATION OF SALES PROMOTION TYPES OF SALES PROMOTION CONSUMER MARKETING DIRECT BUSINESS MARKETING DIRECT GOVERNMENT MARKETING DIRECT

sales promotion through: direct marketing advertisement public relation motivation of sales force SALES PROMOTIONAL ACTIVITIES .launched cricket samsung campaign in 2004 ''samsung cup''(india - pakisthan one day) .olympic asian game pramotion indian daily soap like'' jassi'' micro waven 2006(kitchen on wheels) flat tv-dunia hai gol washing machine super dry Festival offer diwali,dashera,new year(5to7%) Brand ambasador Amir khan-mobile(corby,metro) Abhinav Bindra(olympic gold medalist)-eloctronic Priyanka Chopra-WM

MARKET SHARE OF SAMSUNGProduct Samsung's global M/S 40.4% 40.4% 26.0% Year

DRAM NAND Flash Large-size LCD Panel (revenue) LCD Monitor Hard disk drive Television sets (LDC, PDP, CRT, LED) Mobile phone Digital camera

2010 2010 2010

18.0% 9% 17.2%

2009 2009 2009

21.0% 11.8%

2010 2010

THANK YOU TO ALL