Name: Michael Chang Vui Loong (0319198) Sim Si Kai (0318609) Loh Pey Mun (0318572) Loh Wei Ling (0319225) Lee Ern Hui (0319703)

Subject Code： ELG

Lecturer： Cassandra Wejesuria

Assignment： A comparative analysis of 2 businesses of similar industry in different geographical locations.

TABLE OF CONTENTS

1. Summary

2.Brief History

3.Biodata of business

4.Comparative of the business

5. Further improvement

6.Final analysis

Summary-Wedding is a once in a lifetime ocassion.-From this assignment we have choosen bridal studio as ourtopic. -Bridal studio's income does not soley rely on weddingphotoshooting,they also provides family and also graduationphotoshooting.-Micasa Bridal Studio and Eft Signature Studio. -Increased our knowledged about what bridal studio actually does.

Brief History- First wedding registration 1920s

- Invented by a department store owner

- Diamond wedding ring invented through a marketing campaign

- Wedding dress was introduced when world war 2-military morale

Business Biodata

Name: -Micasa Bridal Studio

Location: -No4, Jalan SS2/75, 47300 Petaling Jaya

Selangor.

No. of branches:-3 branches in total. -1 in Cheras and another 2 in SS2

No. of employees & their job scope:-20 employees.-Photographers, makeup artist, graphicdesigners.

Poducts & service sold:-Wedding packages, photoshooting

When is the company founded andwho are the founders:-Founded by Tom.-Year1998

Motive to start this business:-Interest. -Like to see wonderful couple havetheir wedding.

Who are your customers and theestimated curent number ofcustomers?(e.g . Age group. etc)-Age between 17-40 years old.-Around 60-80 projects for this month.

What are the business recentdevelopment?-Bring in more different styles ofwedding gowns-Photoshop skills

Comparative analysis of the businesses' competitive traits

No of competitors in their respectivegeographical markets: -More than 30 shops in SS2 area.

Brief bio of each business topcompetitors:- Enya Mareine & Casamia.- Good photoshooting skill.- Award winning.- Amazing location.

How do you compete with yourcompetitors, in terms ofpricing, advertising and productvariety?-British style,nature & bliss of art.-Price is at middle range fromRM2000-RM7000. -Bridal exhibitions. -Wedding suits, site decorations.

Obstacles faced by new businesses who wish to enter this market, it is (easy/difficult) and why.

-Difficult to enter the market.

-Big capital.

-Outstanding shops in the same area.

Justify the nature of the market for your

business.

-Partnership

Business Biodata Name: -Eft Signature Studio

Location: - No 73, Jalan SS2/72, 47300Petaling Jaya, Selangor

No. of branches:-2 branches in total. -one in and another one in SS2

No. of employees & their job scope:-5 employees.-Photographers, makeup artist,salesman,shop assistant.

Poducts & service sold:-Pre-wedding photoshooting, actualday photoshooting,cinematography &gowns.

When is the company founded andwho are the founders:-Founded by Jim.-Founded in 2005.

Motive to start this business:-Interested in fashion design &wedding industry.

Who are your customers and theestimated curent number ofcustomers?(e.g . Agegroup. etc)-Age between 20-40 years old.-30 projects for this month.

What are the business recentdevelopment?-Improvement in the editing skills

Comparative analysis of the businesses' competitive traits

No of competitors in their respectivegeographical markets: -Almost 30 shops in SS2 area.

Brief bio of each business topcompetitors:- Enya Mareine, MOCO Bridal Studio& Keep Gallery.- Good photoshooting skills.- Award winning.

How do you compete with yourcompetitors, in terms ofpricing, advertising and

productvariety?-Art work.-Wedding package provided.-Reasonable prices.

Obstacles faced by new businesses who wish to enter this market, it is (easy/difficult) and why.-Easy to enter the market.-New technology.

Justify the nature of the market for yourbusiness.-Partnership-Started by two friends.

Similarity & Difference

Name of Business

Micasa Bridal House

Similarity

Difference

-Their shop applies nature & british style of concept in thier business.

-Their price range from RM2000 to RM7000, which is at middle range.

- Well-mannered employees.

-Their shop's strength focus at art work & wedding package.

- Reasonable price.

-Employees are lack of experience.

-Convinient parking area. -Inconvinient parking.

- Own theme to attract customers.- Medias are used to promote their shop.

Eft Signature Studio

Further Improvement

- More carpark needed.

- Environment of the shop.

- Language ability of the

employee.

- Service provided.

- Cleaniless of the shop.

Final Analysis Micasa Bridal Studio -Better compared to Eft Signature Studio.-Shop area is more spacious.-Professional employees.-Employees can speak different dialects.Eft Signature Studio-Clean & tidy environment.-Inconvinient parking space.-Less employee.Conclusion:Micasa Bridal Studio is better than Eft Signature Studio