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New Findings on Social Media from Google
--Long Yang
Two Useful Tools
Google Hangouts On Air
Google Helpouts
Hangouts On Air
Video chat
Publicly viewable
Automatically recorded to YouTube Channel
Able to invite individuals or circles to join
Up to 10 people at one time
Can not invite public, but the chat could be viewed by everyone
Difference between Hangouts
Typically used for private video chats
Not recorded to YouTube channel
Only visible to the people you invited
How to use it?
Hangouts On Air Page
Benefits
Content marketing (Your own zero cost TV show)
Brand Integrity
Lead Generation
SEO
United Team
Helpouts
An online collaboration service from Google, launched in 2013
Allow users to share their expertise
Live video and real-time help
Helpouts Homepage
Generate Buzz
let your audience feel supported
More audience engagement
New way to do customer service
Great SEO solution
Apple Expertise
ReferencesBibliography
Google. (2013, 3 6). First Lady Michelle Obama's Fireside Google+ Hangout On Air Highlights. Retrieved 4 9, 2014, from Youtube: https://www.youtube.com/watch?v=f9uwHBSiAsI&feature=youtu.be
Google. (2012, 5 7). Google+: Getting Started With Hangouts On Air. Retrieved 4 9, 2014, from Youtube: https://www.youtube.com/watch?v=ohlHn6Kt5YM
Hiltz, R. (2014, 1 6). How Business Can Use Google Plus Hangouts On Air. Retrieved 4 9, 2014, from http://newraycom.com: http://newraycom.com/how-business-can-use-google-plus-hangouts-on-air/
How to Build Your Brand with Google+ Hangouts On Air. (2014, 3 28). Retrieved 4 9, 2014, from Bruceclay Inc.: http://www.bruceclay.com/blog/how-to-build-brand-with-google-plus-hangouts-on-air/
http://techcrunch.com/2013/11/04/google-launches-helpouts-paid-video-chats-with-experts-to-address-whatever-is-bothering-you-right-now/. (2013, 11 4). Retrieved 4 9, 2014, from Techchurch: http://techcrunch.com/2013/11/04/google-launches-helpouts-paid-video-chats-with-experts-to-address-whatever-is-bothering-you-right-now/
Mcdonald, T. (2013, 6 12). Intro to Google Hangouts. Retrieved 4 9, 2014, from HUFF POST TECH: http://www.huffingtonpost.com/tim-mcdonald/intro-to-google-hangouts_b_3429669.html