POWER OF PICTURES:

Karlein Narciso

Art 160 – 1008 Student

Art Appreciation

MANIPULATED BEAUTY IN

ADVERTISEMENTS THAT CREATE

UNREALISTIC SOCIETAL STANDARDS

NIC

KO

LA

Y L

AM

M

The average body

measurements

from a healthy, 19

year old woman

from CDC.gov

resulted in 163.3

cm(64.3 in) height,

85.4 cm(33.6 in)

waist, 35.8 cm(14.1

in) upper arm

length, 36.7

cm(14.5 in) upper

arm length, 50.8

cm(20 in) head

circumference, and

38.1 cm(15 in) neck

circumference.

Barbie, at 1/6 scale,

would be 175.26

cm(69 in) height,

91.44 cm(36 in)

bust, 45.72 cm(18

in) waist, 83.82

cm(33 in) hips,

55.88 cm(22 in)

head

circumference, and

22.86 cm(9 in) neck

circumference.

BARBIE VS REAL GIRL

A study in body comparison by Nickolay Lamm

concluded what women would look like based on

Barbie proportions.

Toy dolls were made

for Nicokolay

Lamm’s project

based on what

Barbie would look

like in real life. His

model shown next to

Mattel’s Barbie

shows the evident

differences.

Mattel’s Barbie doll shown in

comparison to Nicolay Lamm’s

3-D model doll. One of America’s

favorite dolls lead a misleading

idea body type and can

negatively influence

impressionable audiences.

These celebrity headshots show, in great detail, before and after Photoshop work

and why the public should not live up to an iconic face’s “beauty”.

Make-up and perfume advertisements

highly rely on their spokesperson to

act as a representation of happy,

perfect living, especially after using

their product. As shown here, make-up

clearly did not help enough and

Photoshop was necessary to have the

desired photo for the ad. Wrinkles and

natural creases were all smoothed over

to create a face that looks years

younger than the actual person.

Misleading photos are also released

internationally, for others around

the world to have a misguided idea

of what is attractive. Where some

may find beauty marks acceptable,

this industry immediately omits

them. These woman had their

bodies made slimmer. Their skin is

also smoothed to get rid of muscle

and natural body creases.

Men are also pressured to

have a great amount of sex

appeal.

Many published photos

can be seen showing a

more golden, tan

complexion, with larger

and defined muscles.

All these

woman

are proof

of the

sad,

drastic

measures

a

magazine

will

make to

create

covers.

They

have all

had their

skin tone

lightened

with a

lighter

glow

added to

their

skin.

Beyoncé had the same shot

on two different magazine

covers. Her natural skin

color is made to be fairer in

JOY and darker in

GLAMOUR. This editing of

her skin color shows how

great of a difference

Photoshop can make.

Extensive editing can even

change colors in fabric and

what a person may be

wearing. As shown here,

Kourtney Kardashian’s head

was tilted up and forward,

along with belly slimming.

There is a clear change in

her white blouse to a

shimmering purple blouse.

Even with teams of editors,

advertisements make errors.

Big faults show how much

can get removed and changed

throughout the editing

process. Do not believe

everything shown in

advertisements.

MEN AND WOMEN ARE

SUSCEPTIBLE TO HIGH STANDARDS

Societal standards of beauty and acceptance has led to pressures of

creating the “perfect image” for both men and women.

Photoshop has allowed artists to portray unrealistic beauty of actors,

actresses, and models in advertisements.

Through alterations such as airbrushing, digital enhancement, and

photo manipulation, “likeable” portrayals of a person or product or

idea are created.

General audiences are given increased expectations to look more like

their role models plastered in print ads, magazine covers, album

covers, etc.

The consumer is left blinded with the reality of all humans: natural

flaw.

BIBLIOGRAPHY

http://denisesalceda.com/youre-not-perfect-and-thats-okay/

http://curvesalamode.com/2013/08/26/photochop-the-art-of-body-

image-distortion/

http://www.beautyredefined.net/photoshop-phoniness-hall-of-shame/

http://www.huffingtonpost.com/2013/07/01/normal-barbie-nickolay-

lamm_n_3529460.html#slide=more306146

http://www.mydeals.com/blog/what-if-barbie-looked-like-a-real-

woman/post

http://wanderingbohemianphoto.blogspot.com/2010/04/lets-talk-

retouching.html

http://www.chilloutpoint.com/misc/celebrities-before-and-after-

photoshop.html

http://www.cnn.com/2011/LIVING/08/01/beauty.advertising/

http://www.nydailynews.com/entertainment/gossip/photoshop-

attacks-celebs-digitally-nipped-tucked-gallery-1.28061