I have chosen to advertise women’s shoes for my coursework because I feel like I could create a feminine, attractive, beautiful and pretty advert to make the audience, young women, feel like they are beautiful and amazing in the shoes. I want to create a girly but modern advert because even though I want the audience to feel beautiful, I’m also attracting a young audience so I need to include modern things into my product and advert.

This advert is a shoes advert showing a women wearing and walking in a pair of shoes gets followed by a bunch of topless men in a city. This image shows that if you wear these shoes, men will become attracted to you and you will look beautiful. The colours the advertisers have used are modern and simple to show a modern day feel to a women wearing a pair of shoes. The target audience is women between the ages of 14-50. The story is that if a women wears this brand of high-heeled shoes, like the women in the advert, you will become attractive, sexy and pretty.

This is an advert for a designer brand of high-heeled shoes called Louboutinis. The image is of a show surrounded by food, a knife and alcohol. This shows that if you wear these shoes, you will become extravagant, beautiful and gracious. The advert is quite unrealistic as you can’t really imagine a shoe being surrounded by food which shows that the advertisers tried their best to create an interesting and unusual advert. The target audience is older women in their 20s or 30s.

This is an advertisement for a brand of shoes called Converse. The image shows a converse as a firework in the night’s sky. This shows that if you buy converses, you ill become beautiful, magnificent and pretty, just like a firework. The advert is quite unusual. The target audience is people between the ages of 10 and 40. The story is that if you wear these shoes, you will feel magical, attractive and amazing whilst in the advert, the shoe is flying in the air as a firework coming down to earth to make someone who wears them feel like a firework.

Brand Names for Advert

stud and style

dreaming in dust

fearlessly on fire

lines of the unbroken road

colourful moments

pattern paradise

modern day fairytale

wondering dangerously

see you in the dark

lace it up

playfully smart

I am going to use Lines of the Unbroken Road as my brand name as it’s original and they’re aren’t any other shoe brands with a name like that.

Product Names for Advert

Colourful MomentsModern day fairytale

Pattern paradise

Silver lust

Playfully smart

Designer Daydreams Flirt

I am going to use Colourful Moments as my product name as I think it would go with what I am trying to sell and my advert would be based on colour a lot.

Fonts for text

Colourful Moments

Colourful Moments

Colourful Moments

Colourful Moments

Colourful Moments

Colourful Moments

Colourful Moments

Colourful Moments

Colourful Moments

Colourful Moments

Colourful Moments

Colourful Moments

Colourful Moments

Colourful Moments

Colours for text

Colourful Moments

Colourful Moments

Colourful Moments

Colourful Moments

Colourful Moments

Colourful Moments

Colourful Moments

Colourful Moments

Colourful Moments

Colourful Moments

I am going to use the font Lucinda Handwriting and the colour blue for my text as I want the advert to stand out and I want to use a vintage background.

Slogans

Your true colours will always shine.Dreams live for a while. Reality lives for life.Shine a light on your feet.Live. Love. Laugh.Peace. Love. Shoes.These shoes are made for walking and that’s just what they do.Happiness is new shoes.Can I be America’s Next op Model with these shoes? Every girl should be a princess.I put my new shoes on and something always feels right.Sparks Fly whenever I see you’re smile.I like you isn’t enough for me. I love you.Even a nerd like Granger wears these...Share a smile and wear them with pride.

I decided to use the slogan Peace Love Shoes as I want the slogan to not be complicated and I want to create an advert that isn’t complicated but will still make the target audience (young women) buy the product.

Backgrounds

I am going to use the background of the nights sky as I want to create an advert like the converses one and I want the advert to tell a story.

Images of Product/s

I am going to use the images of the silver flat pumps and the silver lacy high heels for my products as I want my products to be simple but elegant. This is so I can get young women to buy the products and feel beautiful yet elegant in my products and love my advert enough to buy them.

LogosLines of the Unbroken Road

I am going to use the logo of the text with the rainbow font as it would create a sophisticated look to the advert and it would make people want to come and buy products from the brand.