PIZZA MOGULGamification in Recruitment

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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Domino’s Success Story• Domino’s Pizza Mogul

game may seem like a

way for customers to

earn money and have

fun dreaming up pizza

ideas.

Domino’s Success Story• But it’s also a way for

the company to build brand awareness so that when a young person is looking for a job, he or she will think of Domino’s as a potentially fun place to work.

Domino’s Success Story• The Pizza Mogul game

has users create and name their own ideas for pizzas and toppings, and then for every item sold, they get certain monetary rewards.

Domino’s Success Story• This also shows

potential job candidates that the company is innovative, creative, fun, and game for new ideas in the workplace.

Domino’s Success Story• According to Forbes

Magazine, the results have been impressive. “Domino’s digital platforms comprise 30% of sales in the U.S.; in April it reached the $1 billion milestone in online sales.”

Domino’s Success Story• Both mobile apps – for the

iPhone and Android – are in the top 15 in lifestyle rankings with the iTunes store and on Google Play. The Android app generated more than 140,000 downloads in its first two weeks after being released.