CASE STUDY

GlobalTraining

Partnership

Background

Our client is a top ten world class pharmaceu)calcompany. Their global Marke)ng Excellence team have acore objec)ve of maximising sales through combiningpowerful global capabili)es with high quality rela)onshipsin local markets, to maximise compe))ve advantage.

Following a compe))ve pitch process, PharmaIntel wereselected as global training partner because of their highcalibre core team, proven track record and global networkof experienced local trainers. Our brief was to deliver theintense training commitment for 500 delegates across 33markets, with a focus on raising marke)ng capabili)esacross the organisa)on using brand strategies driven byindepth customer insight.

By the end of the three-month programme PharmaIntel,working together with the client, had successfully trainedall delegates to deliver a consistent, global approach tomarke)ng strategy to build and execute brand plans thatdelivered marke)ng excellence locally.

CASE STUDY

GlobalTraining

Partnership

PharmaIntel Implementa�on

Following a Train the Trainer workshop to understand thestrategic objec)ves, PharmaIntel built a bespoke team ofspecialist trainers to support this programme. Thisincluded training and marke)ng specialists across severalindustries and na)onali)es to reflect the diverse culturaland corporate roles within the client’s organisa)on. Thishigh calibre mul)-lingual core team was also flexibleenough to mobilise addi)onal local resources as theprogramme required.

Over a three month period, the 500 members of the 33global brand teams a*ended one of thirteenprogrammes, which included several cross-func)onalFounda)on Programmes and Intensive CustomerResearch Techniques programmes. These were heldprimarily in Central Europe but also included workshopsin USA, and Asia Pacific countries.

Working Together

Following successful comple)on of the programme,PharmaIntel are now involved with furtherenhancements. This includes wri)ng and delivering aTrain the Trainer programme to support local ownershipand delivery of the core strategic objec)ves.

PharmaIntel Limited65 High Street

Marlow, SL7 1AB

www.pharmaintel.co.uk+44(0)1628 810028

“You have all shown such aposi)ve a+tude and mindset,

flexibility for last minutechanges, commitment for

making the most of each event,pro-ac)vely thinking, with a

clear determina)on tosucceed. I have seen so manyexamples of you ‘walking the

extra mile’ ensuring thehighest quality for our

delegates. It has simply been atrue pleasure to have been

working with you over thesepast months.

Our delegates havepercieved us as one aligned,

professional and enthusias)cteam. True partnershipaccomplished indeed!”.

Global Marke)ngExcellence Manager