Stay Fit- - Keep Healthy Today sees the start of the new government programme for keeping the nation healthy. Every year we spend millions of pounds on medical care for people who have lived unhealthy lives. If we could have a fitter nation, we would have more money to combat poverty in our society. So, prolong your life in these three sensible ways.  1. Eating healthilyMake sure that your diet contains a balance of carbohydrates (for energy). Protein is useful to ensure that damaged cells repair and can grow.Fats are good for energy in moderation. Vitamins will keep you healthy and fibre helps food move through the gut. Finally, drink plenty of water.  2. Take regular exerciseThis helps to keep your muscles strong and your lungs working. It means that you will be well co-ordinated and unlikely to get fat as energy burns up excess food. It will also keep your heart working well.

 3. Avoid unhealthy habitsSmoking, drugs and too much drinking damage your health and can bevery dangerous, leading to an early death.  Stay sensible - stay FIT.

Stay Fit- - Keep Healthy Today sees the start of the new government programme for keeping the nation healthy. Every year we spend millions of pounds on medical care for people who have lived unhealthy lives. If we could have a fitter nation, we would have more money to combat poverty in our society. So, prolong your life in these three sensible ways.  1. Eating healthilyMake sure that your diet contains a balance of carbohydrates (for energy). Protein is useful to ensure that damaged cells repair and can grow.Fats are good for energy in moderation. Vitamins will keep you healthy and fibre helps food move through the gut. Finally, drink plenty of water.  2. Take regular exerciseThis helps to keep your muscles strong and your lungs working. It means that you will be well co-ordinated and unlikely to get

fat as energy burns up excess food. It will also keep your heart working well.

 3. Avoid unhealthy habitsSmoking, drugs and too much drinking damage your health and can bevery dangerous, leading to an early death.  Stay sensible - stay FIT.

Direct title – emphasises a positive

Key arguments organised into 3 clear sections with subheadings

Punchy end- directive and appeals to being ‘sensible’.

Opening-introduces topic

Stay Fit- - Keep Healthy Today sees the start of the new government programme for keeping the nation healthy. Every year we spend millions of pounds on medical care for people who have lived unhealthy lives. If we could have a fitter nation, we would have more money to combat poverty in our society. So, prolong your life in these three sensible ways.  1. Eating healthilyMake sure that your diet contains a balance of carbohydrates (for energy). Protein is useful to ensure that damaged cells repair and can grow.Fats are good for energy in moderation. Vitamins will keep you healthy and fibre helps food move through the gut. Finally, drink plenty of water.  2. Take regular exerciseThis helps to keep your muscles strong and your lungs working. It means that you will be well co-ordinated and unlikely to get fat as energy burns up excess food. It will also keep your heart working well. 3. Avoid unhealthy habitsSmoking, drugs and too much drinking damage your health and can bevery dangerous, leading to an early death.  Stay sensible - stay FIT.

Direct title – emphasises a positive

Key arguments organised into 3 clear sections with subheadings

Punchy end- directive and appeals to being ‘sensible’.

Opening-introduces topic Background

information

Present scientific knowledge to support views

Appeal to their vanity

Appeal to their fears!

Instructional tone

Instructional tone