2. Agenda
Company Background
Problem PayPal is facing
Possible Solutions
Evaluation
Recommended Solution
3. PayPal Background
4. Where it all started
1998
5. PayPal and Ebay
JAN of 2000 = 100K Accounts
OCT of 2002
1.5 Billion
MAR of 2000 = 1 Million Accounts!
6. How PayPal works
7. Competition
8. PayPal goes International
2007
ASIA
190
EUROPE
232 Million
Accounts
9. Other Innovations
CAPTCHAS
Y
P
A
A
P
L
10. Problem
11. PayPal Goes International
12. Localized Content and Translations
Czech
esk
German
Deutsch
Thai
French
Franais
Korean
13. Customer Expectations
14. Language Problem
Courses of Action
15. Human Translation
Pros:
More natural
Increased customer satisfaction
Multiple language options for customers
Focus on core business
Cons:
Expensive
Slow
Quality concerns
Industry standard No market advantage
16. Machine Translation
Pros:
Much faster translations
Cheaper than translators
No software to develop
Focus on core business
Cons:
Software not customizable
Stilted website not natural feeling
No significant market advantage
17. Hybrid Translation
Pros:
Customized solution
Existing staff capable of development
Centralized solution for all PayPal locations
Much faster translations
Cheaper than translators
Potential for market advantage
Cons:
Large investment in time, manpower, and money
Focus moves away from core business
Software or service to buy
Organizational concerns
Project may fail
18. Decision Matrix
Simple placement scoring
1 thru 3 with three being the best
Importance
Value consideration to company
1 thru 10 with 10 being highly important to the company
19. Simple Scoring
20. Business Importance
21. Recommended Solution
Hybrid Translation
22. Reasons for Hybrid Translation
Reduced costs over time
Translation speed and quality
Customer usability
and satisfaction
23. References
Articles
Balko, R. (2005). Who killed PayPal?. Reason Magazine,
August/September 2005. Retrieved from
http://www.reason.com/0508/cr.rb.who.shtml
Bodow, S. (2001). The money shot. Wired, September. Retrieved from
http://www.wired.com/wired/archive/9.09/paypal.html?pg=5&topic=&topic_set=
Schneider, B. How PayPal Makes Money With Your Money. About PayPal.
Retrieved from
http://www.aboutpaypal.org/how_paypal_makes_money_with_your_money
Weinberg, A. (2002). PayPal runs up against
competition.Forbes,August 8. Retrieved from
http://www.forbes.com/2002/03/08/0308paypalPayPal_2.html
Wilson, R. (2002). Assessing criticism of PayPal. Web Commerce
Today, March 15. Retrieved from
http://www.wilsonweb.com/wct5/paypal_assess.htm
PayPal Inc. (2011). Corporate Backgrounder. Retrieved from
https://www.paypal-media.com/assets/pdf/fact_sheet/CorporateBackgrounder2010.pdf
PayPal Inc. (2011). History. Retrieved from
https://www.paypal-media.com/history
Locklear, F. (2001). PayPal picks up steam. arstechnica, December
5. Retrieved from
http://arstechnica.com/old/content/2001/12/2499.ars
Logos and Images
Stanford Logo, Big S. Retrieved
fromhttp://www.stanford.edu/~djenter/
Stanford Logo, School name. Retrieved
fromhttp://www.gostanford.com/index-main.html
PayPal Logo. Retrieved from
https://www.paypal.com/uk/cgi-bin/webscr?cmd=xpt/Marketing/general/AcceptanceMarkLogos-outside
EbayLogo. Retrieved from
http://symbolphotos.blogspot.com/2010/07/ebay-logo-photos.html
Yahoo logo. Retrieved from -
http://www.digitaltrends.com/computing/yahoo-confirms-more-less-drastic-layoffs/
Western Union logo. Retrieved from -
http://menexis.com/payment-news/2010/07/26/family-dollar-and-western-union-ink-agreement-to-offer-western-union-gocash/
Internet Explorer logo. Retrieved from -
http://thenextweb.com/microsoft/2011/01/28/internet-explorer-9-rc-set-to-launch-on-february-10/
Iphone image. Retrieved from -
http://www.mclibrary.duke.edu/training/mobiledevices/apple
PayPal website screenshots retrieved 10 Mar 2011 from
http://www.paypal.de/de ; https://www.paypal.com/cn ;
http://www.paypal.jp/jp
Photo of Peter Thiel. Retrieved from -
http://www.nypost.com/p/news/business/thiel_facing_big_loss_5uBnDnncMbzrf1yL6cFbOI
Photo of Max Levchin. Retrieved from -
http://money.cnn.com/galleries/2009/fortune/0910/gallery.biggest_mistake_40_under_40.fortune/7.html
Photo of Luke Nosek. Retrieved from -
http://halcyonmolecular.com/2009/09/24/paypal-co-founder-luke-nosek-joins-halcyon-as-president/
Photo of Ken Howery. Retrieved from -
http://blogs.reuters.com/small-business/2010/08/04/hot-prospects-ken-howery-founders-fund/
Palm Pilot image. Retrieved from -
http://mrwriteon.wordpress.com/2010/01/03/hows-your-palm-pilot-working-these-days/
Prius image. Retrieved from -
http://www.toyota.com/sem/prius.html?srchid=K610_p394130994
