Heureka Magic Script

Pavol Adamčák ui42 digital

Automated system to manage Heureka bidding

> 25 e-shops

Scripts

we Save money on people

and Increase profit

e-shop for

Cell phones88 sellers of iPhone 6 in Slovakia

161 in Czech Republic

+87%Month over Month

Revenue from Heureka

+78%Year over Year

Revenue of Heureka

12 €

9 €

6 €

3 €

e-shop for

Tires65 sellers of Michelin Alpin A5 in Slovakia

129 selles in Czech Republic

+42%Year over Year

Revenue from Heureka

+23%YoY overall revenue growth

Elementary rule no. 1

If product sellsBid it to the fucking sky bitch

Elementary rule no. 2

Stop pushing products that DON’T SELL

So you can SAVE money for products that SELL

50% with profit 50% in loss

It all boils down to simple “magic” formula

profit from product

clicks to conversion

yourbid

of

clicks to conversion

yourbid

of

clicks to conversion

yourbid

Easy right?

But there is

One more thing...

You need to…

Calculate bid after every click

Calculate provision on each product

Apply some statistical probability if:

Price changesAvailability changesAdd new product

...and

Count on extreme seasonality changes#blizard

That’s all Happy Bidding

@PavolAdamcak@ui42