In what ways does your media product use, develop or challenge

forms and conventions of real media products?

PART 2, BY RISHI GHETIA

Our DigiPak

Main theme the digipak explores is ‘nature’ and ‘flowers’. This is because the album’s lead single is about growing up/coming of age… other songs on the album are also about growing up, hence the growing of ‘nature and flowers’ links to growing of a human.

The use of white, throughout the digipak connotes innocence and purity (childhood) – again linking to the coming of age theme

Use ConventionsLike many other digipaks which use ‘nature’

or ‘flowers’ as their main theme – it is normally a minimalistic setting e.g. John Legend’s album cover at the top of the page

Indie artists ‘think outside the box’They never usually have their faces on the

digipak e.g. Bastille, Ben Howard andSaint Raymond

Develop ConventionsNormally when an indie artist only ever sticks

with one theme throughout the digipak We developed this by using nature, bones,

growing up3 themes which we used throughout the

digipakExample of real artist who follow one theme:

Ben Howard

Challenge ConventionsReal examples prove the colour theme of a

digipak reflects the tone of music of the album e.g. Lana Del Rey – UltraVoilence (Black/grey colour- dark/slow songs)

Our Digipak is plain whiteThe tone of the music on the albumIs both upbeat and slow thereforeWe have challenged the conventionThat the colour scheme shouldMatch the tone of music

Magazine AdvertWe tried to associate both the magazine and digipak as much as we could. The nature/flower theme has been employed on the magazine advert too (continuity).The typography is the same from the font. The artist name has the ‘x’ allowing audiences to instantly recognise it. There are quotes from indie music reviewers on the right – NME and The Guardian. Allowing indie fans to see what indie critics think of the album. The artist name and the album name are dominating the page with the biggest font. However the hourglass with the flowers inside are the most dominate due to the size and vibrant colours. The hourglass links to the coming of age/growing up theme – as it is all about time.

Use ConventionsReviews were used‘Debut Album’Record Label informationMinimalistic theme – indie artistsLinks to digipakDate of releaseSame colour scheme used as digipak

Real examples include