Popular CultureName: Rinkal Jani

Roll no: 22Seam: 2

Year: 2016-2018Enrolment no:

2069108420170012Email Id:

rinkaljani1807@gmail.comPaper no-8: Cultural studies

Topic: Popular cultureSmt. S.B Gardi Department of

EnglishProfessor: Dr. Dillip Barad

Maharaja Krishna Kumarsinghji Bhavanagar

university

What is Culture?• Culture s the learned behavior of society

or a subgroup”• Culture is the systems of Knowledge

shared by a relatively large group of people• Culture Is the “Lens” through which you

can view the world• It is central to what you see and how

express yourself• How you make sense of what you see?

Popular Culture• Pop culture is the vernacular (people’s) culture

that prevails in any given society.• Popular Culture is also known as Pop Culture. • Popular culture is the culture of Masses. • Heavily influenced by mass media, this collection

of ideas permeates the everyday lives of the society

Definition..• Popular culture is the entirety of ideas, perspectives,

attitudes, memes, images, and other phenomena that are within the mainstream of a given culture, especially Western culture of the early to mid 20th century and the emerging global mainstream of the late 20th and early 21st century.

• The general culture of a society, including ideas, music, books,

and the mass media, as opposed to high culture.

• Its determine By everyday interactions, needs and desires, the cultural “moments” that make up our everyday lives.

• The term “Pop Culture" became mainstream during the 1980's.

Who Influences Pop Culture ? • In modern society, pop culture is influenced by the industries that disseminate cultural material.• Film, television, news media, music, publishing, anime. • It is constantly changing• It is specific to time and place

Types Of Popular Culture Analysis :- There are four main types of popular culture analysis like,1. Production Analysis,2. Textual Analysis,3. Audience Analysis,4. Historical Analysis. • These analyses seek to get beneath the

surface (denotative) meanings and examine more implicit (connotation) social meanings

Forms of Popular Culture :-1. Music2. Television3. Sports4. Toys5. Comic Books6. Film7. Advertising8. Fashion9. Magazines10.Cyber culture

Issues in Popular Culture :-1.Race2.Ethnicity3.Gender4.Sexuality5.Cultural Imperialism6.Censorship

Categories Of Pop Culture :-• The most common pop culture categories are:

1.Entertainment (movies, music, TV),

2.Sports, 3.News (as in people/places in

news),4.Politics, 5.Fashion/Clothes 6.Technology.   

Conclusion • Each and every person has different

perspective and definition about popular culture• Each one of us has our own pop culture

menu. • Look at your apps, your bookmarks, your

songs playlist, TV shows, movies: what you 're saying on your favourite social net. • Smartphone today are the centre of our pop

culture. 

Entertainment

Donald Trump Narendra Modi

Shinzo Abe

Politics

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