BA (Hons.) GRAPHIC DESIGN

LEVEL 05 Module Code 

OUGD503                          Outcomes

 Module Title RESPONSIVE Doc. Code OUGD503blank

What is the problem?

1.Reaching a certain age demographic.2.Connecting audiences to the problem.3.A lack of action on the part of audiences4.Usual campaigns have a negative or guilty tone of voice.5.Making the solution ethically viable.

We intend to… Engage audiences enough to inspire action.Inform people about the relevance of these issues to their own lives.Connect audiences to the issue and make it personal to them.Persuading people to act on these issues on a regular basis.Educate users about the issue in a non formal way.

…a group of… 14-24 year olds ‘switched on generation’

…that…Are inspired to do small daily actions to support and benefit the planet. Will lead a more sustainable lifestyle.

In order to achieve this we will produce…An outcome that is predominantly on a digital platform that engages people on a daily basis and incentivises people to live more sustainably. Something that will perform on a hand held device and also that has the longevity to last beyond the launch of the campaign.

This will be produced using…Making use of both of our illustration skills and digital sketches and mock ups. Due to the inability to create a finished version of the solution we will create mock ups and visual representations of the look and functionality of our outcome.

ACTION PLAN – use this section to identify specific tasks that you need to undertake in order to further develop your work.

What do you need to do? Who is responsible for doing it?

When does it need to be done by?

Research potential solutions.

Fully understand the environmental issues we will be tackling.

Understand the context in which we will be releasing (hypothetically) the outcome into.

Analyse specifics of our target audience and tailor or campaign methods to this.

Design and produce a final solution, carefully considering all design decisions, taking into account our strengths and weaknesses.

In order to produce work that is consistent and well rounded we will be tackling each aspect of the brief together. Although, individual tasks within these will be designated.

mid February

end of February

mid February

mid February

Completed by mid March

NOTESAs the idea solidifies this plan may change but we will do our best to stick to our own set deadlines.