TPM Introduction2010/04/09

Jerry Chou Ph.D.

Project Leader of TPM Development

2222-6181 #3499

jerry.chou@liteon.com

Outline

� Touch Technologies Comparison & Cost Analysis

� Competitor Analysis & Solution Segment

� Infrastructure of Q’s solution (Above Front-Cover)

� Infrastructure of On cell Design

� Technology Analysis with Competitors

Comparison Of Main Advantage And Disadvantage

Source：SID 2008

A Prediction Of Win-7 Logo Compliance

Source：SID 2008

A Prediction Of Technology Winner In Coming Future

Source：SID 2008

Cost Trend For Touch Technology

Source from AUO

Note:1.AUO expect the size limitation of productive PCT is around 20”

2.The cost trend of CMOS’10 could be met if non-glass TPM is ready.

Outline

� Touch Technologies Comparison & Cost Analysis

� Competitor Analysis & Solution Segment

� Infrastructure of Q’s solution (Above Front-Cover)

� Infrastructure of On cell Design

� Technology Analysis with Competitors

Technology Competition Analysis

•IP Owner: Xiroku; Smart Technology

•Solution Provider:•MCU & Sensor

•Xiroku + SOI

•Pixart (Licenced by Smart Technology)

•Panavision

•Optical Touch Module•Liteon/MP schedule is around 2010/06 (Xiroku)

•Quanta/MP for 6 months (Pixart)

•Nextwindow/MP for 2 years (Panavision; IP lawsuit with Smart Technology )

•Lumio/MP schedule is around 2010/09 (Panavision)

•Noise:•SoniX, Liteon-Semi………

•Competitive Technology:•Projective Capacity (PCT)

•Dominate 3.5”~10” touch market even though the yield rate isn’t good enough

in 10” currently.

Market Segment

Note: 1.The competitor in 15”~18” NB application is “Projective Capacity Technology”.

2.The winner who gains the bigger share in 15”~18” is depended on the cost.

3.For 12”~14” NB application, it’s the same as 15”~18” but we should develop

the 1.5mm solution non-glass TPM.

Outline

� Touch Technologies Comparison & Cost Analysis

� Competitor Analysis & Solution Segment

� Infrastructure of Q’s solution (Above Front-Cover)

� Infrastructure of On cell Design

� Technology Analysis with Competitors

Compare the infrastructure with competitor (Front picture)

sensor sensor

反光條反光條反光條反光條

Left sensor

Front viewSide view1 LED inside

直接黏在玻璃直接黏在玻璃直接黏在玻璃直接黏在玻璃

Right sensor

Side viewFront view

直接黏在玻璃直接黏在玻璃直接黏在玻璃直接黏在玻璃

Outline

� Touch Technologies Comparison & Cost Analysis

� Competitor Analysis & Solution Segment

� Infrastructure of Q’s solution (Above Front-Cover)

� Infrastructure of On cell Design

� Technology Analysis with Competitors

Rubber / cushionRubber / cushionAdhesiveAdhesive

TPM FrameTPM Frame

GlassGlass

ReflectorReflector

TPM Structure – Back perspective

Rubber / cushionRubber / cushion

AdhesiveAdhesive

TPM FrameTPM Frame

GlassGlass

ReflectorReflector

TPM Structure – Front perspective

CCM moduleCCM module

ScrewScrew

TPM FrameTPM Frame

TPM Structure – Detail perspective near by CCM

Outline

� Touch Technologies Comparison & Cost Analysis

� Competitor Analysis & Solution Segment

� Infrastructure of Q’s solution (Above Front-Cover)

� Infrastructure of On cell Design

� Technology Analysis with Competitors

CCM sensor architecture comparison

Area Sensor：Xiroku

Linear Sensor：Pixart, nextwindow, Lumio

TPM architecture comparison

Panel Panel 鐵框鐵框 Touch Panel Touch Panel 模組模組

Panel Panel 背光模組背光模組

On cell design

LCM

OEM Bezel

Above front-cover design

Cost & Yield

Thanks for your timeframe!

On Cell Design is the “Kingly Way”