Edventures Team

Smartphones, Touchpads, home PC Engages touch, sight, hearing for a truly

interactive learning experience Presents real-world work and life situations

(board meetings, grocery stores, etc.) Emphasis on cultural subtleties Cultural exposure (US pop culture, news, etc.) Targeted towards advanced English learners

Market Research: Survey

Existing Competitors

Market Size

1. What is the most challenging part of learning English for your research or job? weird grammar, irregular, random exceptions meetings when people speak simultaneously,

conference sessions / large lecture halls Technical writing, or general English writing. To know the specific culture and institutional

context. You know, transportation involves lots of social background.

2. What would have made it easier to learn English? easier ways to remember grammar, acronyms,

vocabularies. method for recording, playback at slower speed

and annotate Start learning English as young as possible; learn

in an English environment; communicate with native speakers.

Hulu, believe it or not. Soap operas and Sitcoms. Certainly talking to ppl.

3. What resources did you use for learning English? text books, computer programs, teaching

classes, practicing with colleagues, audio books web content, courses English readings (news, novels, papers), radio,

movies, soap operas, youtube.com, etc. Learn what my native friends have said, and the

deliberately try to repeat until it becomes an inconspicuous part of my vocabulary.

4. Please describe the most effective methods you used for learning English. watching daily TV program, such as “all my children”. TV Watching soap operas and listening to the

radio. There are almost full of conversations in soap operas; the pronunciation is usually very normal; and there is no much noise which can affect listening.

Learn what my native friends have said, and the deliberately try to repeat until it becomes an inconspicuous part of my vocabulary.

5. Did you use technology for language learning? If so, please provide more information. listened to tapes, watched videos, websites,

online courses web-based resources, Google Translate No I didn’t use any special technology. I

basically use radio, TV, computer, and mp3 players.

Computer and web.

6. Would you find it helpful to have language learning software, or at least a simple extension of that software, accessible on your mobile phone?yes/no yes I definitely think a good software would be very helpful, though I

don’t know how good it can be. I know there are good software for elementary learning but am not sure if there is any for advanced learning. To improve listening, speaking, and writing at this stage, we need a huge amount of text, video, or audio material. I’m not sure if there is a software that contains so much material and organize them well for learning. Yes if the software (or probably an electronic dictionary) is made accessible on mobile phones, that would be helpful.

Not at all. No time to spend on a software. (*This was a poorly worded question on my part; he probably was only considering PC software, and not the mobile app as I intended)

7. What did not work for language learning? repetitively doing the same thing many times. it is

boring and people just guess rather than thinking about.

non-interactive content Any short-term effort might not prove to be very

effective. Other than that, I believe that most effort will work, to a more or less degree. I can’t tell how effective they are. I haven’t found a very effective way of learning English yet so my English improves very slowly. If there is such a way, I would very much like to know.

Memorizing new words without using them.

Software Platform Price Pimsleur MP3/CD $120 - $345 Rosetta Stone PC $179 - $499 Mango Languages PC $79

Byki PC Free - $69.99 for Deluxe Mobile App (Android, iOS) $7.99

Cambridge Apps Mobile App (Android, iOS) $4.99 - $9.99 Dynamic English Lessons Mobile App (iOS) $1.10

eslai Mobile App (Android) Beta Testing ESL Daily English Mobile App (Android) Free ESL Aloud Podcast/App $9.99 LiveMocha Online $20/month Lingorilla Online $10 - $20/month

Software Platform Price Pimsleur MP3/CD $120 - $345 Rosetta Stone PC $179 - $499 Mango Languages PC $79

Byki PC Free - $69.99 for Deluxe Mobile App (Android, iOS) $7.99

Cambridge Apps Mobile App (Android, iOS) $4.99 - $9.99 Dynamic English Lessons Mobile App (iOS) $1.10

eslai Mobile App (Android) Beta Testing ESL Daily English Mobile App (Android) Free ESL Aloud Podcast/App $9.99 LiveMocha Online $20/month Lingorilla Online $10 - $20/month

Target Countries China Japan Korea

Foreign student enrollment Science & Engineering Fields ▪ Undergraduate ▪ Graduate

Foreign Workers 65,000 total H-1B Visas

*straight-line growth estimated for years from 2006-2009

2009 Enrollment Growth Rate* China 16,000 26% Japan 1,000 -15% Korea 5,000 5%

2009 H-1B Visas China 9,000 Japan 1,700 Korea 4,000

S & E Entrants from target countries: 37,000 Assume 10% will utilize a language-learning mobile app 3,700 total at $15 price point (slight price premium for additional qualities) US Market Size: $55,500 But still need to consider market abroad, as huge potential exists in China

Survey Interest in mobile app Competitors

Existing Apps, but few apps that offer Market Size

Small market w/in US: ~$56,000

Survey Interest in mobile app Competitors

Existing Apps, but few apps that offer Market Size

Small market w/in US: ~$56,000

Not within US, but potential if marketed abroad