OACC 4

Oklahoma Association of

Community Colleges

brand imaging presentation

About Prodigy

Prodigy Group

Full ServiceProdigy Group is a multi-spectrum

communications group prepared to deliver the

benchmarking and branding services OACC requires

through a model that maximizes return on investment.

Prodigy Group

Educational ExperienceOur record of

is second to none. Prodigy team members were the

first to conduct higher education research and the

first to actively market the benefits of higher education.

Prodigy Group

Experienced Professional.

Every Prodigy Team Member is an

Your

business will be important to us, and we will treat

it accordingly.

Prodigy Group

Good FitProdigy will be a for OACC.

We have the marketing and higher education

experience to create a powerful brand, and the cost

structure to help you get the biggest bang for your buck.

Meet the Prodigy Team

Prodigy People

Peggy has more than 25 years of experience developing and managing marketing and public education campaigns for institutions of higher education, state agencies and large non-profit organizations.

Before launching Prodigy 10 years ago,she was senior vice president at Jordan Associates, in charge of all state business. She is a graduate of The University of Oklahoma.

Peggy Sealyproject manager

Prodigy People

Her work includes:

University of Oklahoma College of Pharmacy

Oklahoma State Regents for Higher Education

OU Physicians

Oklahoma Developmental Disabilities Council

Oklahoma Department of Commerce

American Dental Association

Peggy Sealyproject manager

Prodigy People

Sherry has 30+ years of experience in public relations. Her areas of expertise include publishing, education, healthcare, the arts, small business and nonprofit.

At Pen-Write, she manages mission, vision and communication efforts to help clients strategically plan how best to establish and manage their brands. She has a degree in PR from Purdue University.

Sherry Fairstrategic planner

Prodigy People

Her work includes:

University of Oklahoma College of Pharmacy

Oklahoma City Public Schools

MAPS for Kids

Oklahoma State Department of Education

Sherry Fairstrategic planner

Carolyn Horncreative

Prodigy team members

OU College of Pharmacy

GEAR UP – State Regents

OU Physicians

Brilliant

creative is

the result

of smart

research.Carolyn attended UCO and is a graduate of the Art Institute

of Dallas. She has more than 15 years of experience and has

earned numerous awards for her work, including GEAR UP,

Oklahoma Department of Commerce and Oklahoma

Department of Human Services.

Prodigy team members

GEAR UP - State Regents

HEACO

Department of Commerce

Brilliant

creative is

the result

of smart

research.

Dan Leeresearch

Dan is a graduate of the University of Oklahoma. He was the research

manager for HEACO, GEAR UP and State Regents, as well as for the ADA,

Oklahoma Department of Commerce, Oklahoma Department of Human

Services. Oklahoma Employment Security Commission and Oklahoma

Developmental Disabilities Council.

About Our Work

Prodigy has developed and managed a number of great

brands. We just completed a brand development project for

the University of Oklahoma College of Pharmacy. We’d like to

share it with you since it has many similarities

to the work projected for OACC.

Branding expertise

Strategy

meets

Style

University of OklahomaCollege of Pharmacy


The OU College of Pharmacy received

a monetary gift from CVS Health to

launch a leadership institute and

student symposium to stimulate interest and provide support in developing

leadership programs in pharmacy

schools across the country.

This created a need for two brands

that included logos, letterhead packages and one website.



O


Stakeholder focus

groups provided

the foundation for

creating an

effective,

contemporary

website that

appealed to OUCOP’s target

audiences.


OUCOP currently is

using the new

brand packages

and website to

promote the

Leadership Institute

and the first

Summer

Symposium.

Oklahoma Association of

Community Colleges

brand imaging presentation

Before we get into the specifics of our

proposal, we'd like to speak briefly about

the importance of the initiatives we have

proposed for OACC.

OACC's project has the potential for

far reaching economic and community

development in Oklahoma.

Oklahoma is a rich cultural

experience, from its legacy

in oil …

… and agriculture to its modern,

innovative business community,

The state is as diverse as its stunning

landscapes, and statewide marketing

is not a simple, one-size-fits-all proposition.

Oklahoma’s people are compassionate and

creative. Its future requires a portfolio o ducational

solutions to develop an educated and ined

workforce so all Oklahomans can achieve their

potential and businesses can thrive.

You have heard us discuss our

experience in research and

marketing. We have shared our

experience with statewide

projects, including research

initiatives designed to understand

the differences between the

state’s geographic quadrants …

between rural and urban attitudes about

the importance of and resistance to

higher education.

We will approach this project with initiatives that establish a

foundation built on knowledge about and understanding of

the individual member colleges and the OACC as an

organization representing all of them.

The project divides into three components,

beginning with research.

OACC brand imagingApproach to deliverables

Brand

CreationResearch


Brand

CreationResearch

Brand

Development


Brand

CreationResearch

Brand

Development

Brand

Management

Brand

CreationResearch

The centerpiece of the

research component

will be a wide-ranging

online study targeting

OACC’s audiences.

Brand

CreationResearch

online study

evaluation report

launch meeting

Brand

CreationResearch

launch meeting

Audiences

Outcomes

Timing

S-W-O-T

Brand

CreationResearch

online study

Messages

Images

Survey instrument

Programming

Brand

CreationResearch

evaluation report

Survey evaluation

Report

Brand

Development

The branding

component will include

design and message

development services,

internal testing and

brand launch planning.

Brand

Development

creative testing

branding plan

brand identity

Brand

Development

brand identity

mission, vision, values

Logo concepts

Tagline

Branded messages,

architecture

Brand

Development

creative testing

Focus group – board

and decision makers

Brand

Development

branding plan

Final recommendations

How to use the logo and

tagline

Links to logo file versions

Web files

Brochure

Letterhead and

business cards

Marketing

recommendations

Launch

recommendations

Budget Summary

Brand

CreationResearch

Brand

Development

$7,500

$8,000

$4,000

$19,500

Timeline6-8 weeks

4-6 weeks

If you have questions,

please contact

Peggy Sealy

[email protected]

mailto:[email protected]?subject=OACC questions

We appreciate your time and

consideration and hope we have the

opportunity to work together.