HOME & SCHOOL 2.0Joe Mazza

Thurs., March 13, 2014Reno, NevadaSharing your learning?

Use #nvsummit2014

Today’s Resource Links

• TodaysMeet Backchannel link: (todaysmeet.com/nvsummit2014)

• Knapp Elementary Family Engagement Wiki (knappwiki.wikispaces.com)

• On Twitter? Use #nvsummit2014 to share your learning today

• Leadlearner.com

• Visit slideshare.net (search nvsummit2014) to find all slides & links shared today.

My work

• K-12 Director for Connection Teaching, Learning & Leadership in NPSD

• Former Lead Learner at Knapp Elementary School in NPSD

• “Principals’ Use of Social Media To Communicate Between Home & School” University of Pennsylvania, May 2013

• Blogger: Edutopia, Connected Principals, Parent Involvement Matters, Smartblogs, LeadLearner.com

• National IEL Consultant

• PennGSE Innovation Coach

• Weekly #PTchat Moderator on Twitter

• #PTchat Radio Host (iTunes)

Connecting Schools in a Digital Age

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Commodore 64 kid

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Hubbard Woods School (K-4)

Winnetka, Illinois

Supporting Post: 3 investment good leaders make in creating other leaders

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Community-building through technology

WGST - Hubbard WoodsSupporting Publication: Methods That Matter II

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COMMUNITY - BUILDING

CollaborativeTransparent

Relationship-drivenBuilds trust

Implemented with (not to)Partnership and shared

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Collaborate by default

Shared problem Shared action planShared research Shared actionsShared next stepsShared parents’ perspectives

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If we’re serious about collaborating we’re using collaborative tools by default.

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Image credit: http://www.secularstudents.org

Family engagement insanity = continuing to expect parents to come to us... #nvsummit2014

Schools Must Meet Parents Where They Are If They Are Committed to Building & Maintaining Home-School Partnerships

• 460,000 people sign up for Twitter accounts each day. 70% of these sign-ups are aged 18-35. (Pew Internet Study, 2011)

Supporting Post - Case for eFACE #nvsummit2014

Where to begin?

Invest in Communication Without Technology

Beyond the Bakesale (2007) - Four Core Beliefs

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FACEFamily And Community Engagement

Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino

The research is robust.

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Welcome. Honor. Respect.

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Get Connected...See through the lens of those already using these tools

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Joined Twitter in 2011 as @Joe_Mazza

10 Family Engagement Rock Stars to Follow TODAY

@LarryFerlazzo – ESL teacher@gpescatore25 – Parent @FCEnetwork via IEL@Cybraryman1 – Retired educator@TonySinanis – Lead Learner@sirotiak02 - Teacher@ptaswilson - PTA@DrJoeClark - Supt@DrSteveConstantino – Supt@7MrsJames – Teacher in AU

Image credit: coroflot.com

Supporting Post - Parents’ Guide to Twitter

Social media based professional development is now available where teacher preparation and educational leadership programs miss the mark.

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Family engagementTechnology integration

Collaborative transparency

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Weekly Hashtag Chats

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http://efacetoday.blogspot.com/

#PTchat (Parent-Teacher Chats)

Wednesdays at 6PM PST

#PTchat (Parent-Teacher Chats)

Wednesdays at 6PM PSTInside a “ptchat”

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#PTchat (Parent-Teacher Chats)

Wednesdays at 6PM PST

Impact

#PTchat (Parent-Teacher Chats)

Wednesdays at 6PM PST

Reach

*Not pictured Australia, India, UK, France, Germany, Finland, Turkey, Spain, China, Netherlands

Where’s Nevada?#nved is the official state hashtag

Meets virtually every Monday night at 9PM CST

Supporting Post: The origin of #ohedchat by Jeremy Evans

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What is the impact of social media tools like Facebook, Blogs, Instagram, Youtube, Wikis & Twitter on home-school partnerships?

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Pre-Dissertation

Is there any research out there re: the use ofsocial media to connect home & school?

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Dissertation Debrief

Use of Social Media Tools By School Principals to Communicate Between Home & School

Joe Mazza, University of Pennsylvania

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�Qualitative Case Study Analysis

-> 3 Principals-> 3 Parent leadership groups-> Actual social media evidence

What works? What doesn’t? Next steps?

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FACEFamily And Community Engagement

Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino

The research is robust.

#nvsummit2014

eFACEelectronic Family And Community

Engagement

voicemail

Email

fax machine

P.A. system

460,000 per day (Pew Internet Survey)

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Epstein’s 6 Types of Involvement

Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm

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Epstein’s 6 Types of Involvement

Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm

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Family Engagement Core Values

1)All parents have dreams for their children and want

the best for them.

2)All parents have the capacity to support their

children's learning.

3)Parents and school staff should be equal partners.

4)The responsibility for building partnerships

between school and home rests primarily with

school staff, especially school leaders.

(Henderson & Mapp, 2007)

Image credit: http://www.howstuffworks.com

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Findings

School principals are responsible

Limited leadership preparation for using

social media tools

Tools offer two-way communication by

default

Tools offer direct and immediate access

to principal

Educational “branding” occurs

Findings (cont.)

Learning community can communicate in the

same conversation without being in the same

room

A true depth of how many parents utilized

social media tools to support teaching and

learning is unclear

One size does not fit all. There is a single “one

tool” that all parents use. Various

“preferences” came from parents at each of

the schools studied.

Findings (cont.)

Schools used social media tools to recognize, announce, solicit feedback, remind, build relationships and engage learning community directly and indirectly connected to school.Above all, parents seek face to face, two-way communications with respect to eye contact, tone, empathy, respectSocial media tools aimed to complement family engagement efforts already in place by three schools, not replace them.

Implications for Practice

–It’s not about the technology

Focus on embedding core beliefs of school, family and community partnerships before engaging social media tools. How school and parent leaders can go about entering the world of social media to engage families and the community.

It’s not about the tools, but the relationships

“Technology should be like oxygen; ubiquitous, necessary, and invisible.”

@ChrisLehmann

#nvsummit2014

Implications for Practice (cont.)

–Capacity Building

Need for University and school-based professional development for school leaders on school, family and community partnerships. Need for professional development for school leaders, educators, parents and other learning community members on use of social media tools

Implications for Practice (cont.)

–One Size Does Not Fit All

Access, home use and training needs should be identified consistently; Per district, per school, per class.Schools must identify which tools work best, and which tools parents already depend on in their personal lives. Build a “menu of communication offerings” to “meet parents where they are.”

#PARENTCAMPSat, 11/2/13

Ongoing Face to Face Two-Way CommunicationsFour Core Beliefs (Henderson & Mapp, 2008)

Email Distribution ListFamily Engagement Wiki

Home & School 2.0Twitter

Text Alerts

“Mobile App”?

PollEverywhereSkype Parent-Teacher Conferences

Remind 101 - Text Alerts

A “MENU” of communications grown over time

Google Voice/Text line

•How Do You Know What Forms of Communication YOUR Parents Are Using For Work & Home?

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•ASK THEM in multiple ways

Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School.

Epstein’s 6 Types of Involvement

Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm

Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School.

Welcoming-Honoring-RespectingMain Lobby Components

• Welcoming front office staff

• Clocks relating to timezones of our families

• Parent Resource Center

• Parent Computer Kiosk

• Signage in top 5 languages

• Student work

• Sitting Area

• Principal’s Office

How do liability concerns impact family engagement?

December 21, 2013Winter Sing-A-Long

Gym Capacity: 626

Face to face two-way communication - A foundation or

“home button” for home-school partnerships

Image credit: inspiredmamadesigns.blogspot.com

Supporting Post: Leadership “Home Button”

Getting Started With Social Media Checklist

1. Identify and invest in family engagement core values.

2. Become a connected educator.

3. Understand the distinct communication needs of your school families.

4.Understand the parameters.

5.Share decision-making.

Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School.

Getting Started With Social Media Checklist

6. Build capacity.

7. Technology is not the answer to solving conflict.

8. Introduce new tools.

9. Offer a menu of offerings.

10. Ongoing fidelity checks are necessary.

Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School.

Shared eFACE Efforts Implemented @KnappElementary

#nvsummit2014

Supporting Post - Home & School 2.0Average parent-teacher-community attendance = 43 (pre live feed option = 13) for monthly home and school meetings

anymeeting.com

“Meet Families Where They Are”What does that mean for your school?

Plant the seeds. Provide ongoing training for parents & teachers.

Overlay Tool: Twitterfall

Supporting Post - 12 Reasons to Get your School Tweeting

“@KnappElementary: @MissMorrison’s students read their newly published eBooks to 2nd grade buddies today & will share them with their family tonight!”

dinner table

Tell me about this book you published.

Supporting Post - 5 Ways Being Connected Helps My Students

Supporting Post: #EdCamp Comes to @KnappElementary

#EdCamp style PD comes to @KnappElementary

November 2, 20132013 Keynote

Dr. Adam Berman

2012 Keynote Melissa Bilash (@MomCongressPA)

Follow-up Post on ParentCamp via Edutopia

Ongoing Face to Face Two-Way CommunicationsFour Core Beliefs (Henderson & Mapp, 2007)

Email Distribution ListFamily Engagement Wiki

Home & School 2.0Twitter

Text Alerts

“Mobile App”?

PollEverywhereSkype Parent-Teacher Conferences

Remind 101 - Text Alerts

Offer A “Menu” of Communications (Restaurant-Style)

Google Voice/Text line

How will you communicate this to families?

#nvsummit2014

“Menu” of Communications� Face to Face� Phone� Send a note� Zippslip� Skype� E-mail� Google Text� Twitter

� Knapp App (Apple/Android)� Edmodo� Home & School 2.0 Mtg� H&S Facebook Page

Supporting Post - “I’m Overwhelmed with all the technology here.”

[Back to School Night Slide]

Supporting Post - Evolution of Lead Learner by George Couros

pennfinn13.wordpress.comfacebook.com/pennfinn13

Inside Finland’s Education System3/23/13 - 3/30/13

in education March 25-29

TEACHERS - ADMIN - PARENTS - STUDENTSConnected Learning Community

Family Engagement Wiki knappwiki.wikispaces.com

Parent Perspectives

Image credit: akademifantasia.org

What Do Knapp Parents have to say about eFACE efforts?

(Video Link)

How Will You Move Forward?

PLAY CLIP

(12-13 family/staff bumper sticker)

@Joe_Mazza – LeadLearner.com Using Social Media to Maximize Family And Community Engagement